Why has Tukeng Sauerkraut been involved in the crime for so many years, and is it only now being discovered?

(Dadi Research Society serves rural revitalization with talent revitalization.)

There is a kind of hot search that will never be without an audience.

The basic necessities of life for the common people!

Who are the common people?

China is a large agricultural country, and "our villagers" are ordinary people.

The reason why all our companies are profitable and famous is because the products they produce have entered the daily lives of ordinary people, and it is precisely because the products have been eaten into the stomachs of ordinary people that they always remind us Be careful, don’t raise your tail!

But this time, as the "3.15" party exposed the food safety problems of Laotan sauerkraut processed and produced by Hunan Zaiqi Vegetable Industry Co., Ltd. (hereinafter referred to as: Zaiqi Vegetable Industry), let us pay more attention to China's They are worried about food safety and confused about the management of Chinese agricultural enterprises.

Through the camera, we can see near the pit where sauerkraut is pickled. Some workers are wearing slippers, some are barefoot, stepping on the sauerkraut, and some even smoke while working. Throw the finished cigarette butts directly onto the sauerkraut. When these sauerkraut was purchased by the vegetable industry, the vegetable industry did not test the hygiene indicators.

It is understood that the Yayuan Pickle Food Factory in Junshan District, Yueyang City also collects vegetables from farmers’ pits. In the workshop, large quantities of pickled mustard greens are unloaded directly on the ground. The person in charge of Tantanqiao Food Co., Ltd. said: "The preservatives in the sauerkraut we are making now exceed the standard. In summer, it usually exceeds 2-10 times."

Netizens and I were shocked. .

Huarong County, Yueyang City, Hunan Province is the largest mustard production base in the country. Huarong mustard is one of the "Top Ten Agricultural Brands in Hunan". Mustard is the largest local planting industry to enrich the people, with an annual output of more than 1 million tons. There are more than 100,000 employees involved in processing, sales and transportation. Local cadres said that "the brand value of Huarong mustard has reached 1.9 billion yuan, and nearly 1 out of every 4 working people in the county is engaged in mustard-related industries."

The same is true for Junshan District. It is understood that the planting area of ??raw materials for pickles in Junshan District is about 30,000 acres, and there are 16 processing companies, involving tens of thousands of employees.

The sauerkraut production workshop you thought

The sauerkraut production process in reality

The development of the agricultural industry is not easy, and the formation of a brand has been the hard work of several generations. It has been seventeen years since the establishment of Banqi Vegetable Industry in 2005. Cooperation with instant noodles such as Master Kong and Uni-President* has allowed it to ride on the express train of brand marketing and become a trustworthy and reliable image in people's minds. The predecessors "sharpened their swords for ten years", but now they "smash their brand in one day". This kind of thing is nothing new.

Ironically, in 2021, the flag vegetable industry was also recognized as the seventh batch of national key leading enterprises in agricultural industrialization. The predecessors "sharpened their swords for ten years", but now they "smash their brand in one day". This kind of thing is nothing new. The "shady story of Tukeng Pickled Cabbage" in the flag-planting vegetable industry exposed at this year's 315 Party just confirms a saying in the Internet era: You outperform your opponents, but lose to yourself.

Look back and take a look at these companies involved. They ignore food safety, do not strictly monitor the early processing process, do not conduct detailed testing of hygienic indicators, do not pay enough attention to source quality monitoring, and take chances. , low-cost, low-quality production, in the end it shot itself in the foot, and may even affect the entire brand and the entire industry. This shows the importance of business management!

Clear the organizational structure

An organization is about bringing some ordinary people together to do something extraordinary. An organization is a team. The team is equivalent to I + 1>2, that is, profit-driven + culture-driven = doubled benefits, and the structure is the framework, outline, and frame.

Organizational structure is a framework and strategic thing. An enterprise must have an organizational structure. This is the first step for the mature operation of an enterprise. It has structure, system, division of labor and cooperation. When something goes wrong, find the corresponding person in charge, achieve results, and the distribution of credit is clear at a glance.

Clear corporate goals

Inamori Kazuo mentioned a concept called goal philosophy in "The Essence of Management". This philosophy is used to express the purpose and goals of the enterprise, that is, what kind of enterprise it should be built into.

For an enterprise, the strategic goal for a period must be clear and specific; for a team, the goal of action must also be clear and specific.

With clear and specific goals, only all members can clarify the direction of their next efforts, and this can have a huge motivating effect on all members.

With clear and specific goals, no matter what stage the specific work is carried out or what unexpected situations or problems are encountered, the company or team members can ensure that they adjust their work tasks and efforts to ensure that Can always move towards the set goals.

Decentralization of powers and determination of responsibilities

The responsibility and authority system is closely connected with the company's strategic goals, organizational structure, and business processes. It is an effective means to achieve the unification of centralization and decentralization of power between the company and various departments. .

The responsibilities and powers of each department and position in the enterprise should be appropriately delegated according to the magnitude and frequency of their impact on the company. However, the delegation of power is not unlimited, but must be within a controllable range. defined within.

An important responsibility of management is to solve problems for subordinates that they cannot solve. What you can provide is actually power and resources, and make good use of every employee.

Visual management

As the team grows, the biggest problem is: managers cannot see problems, while employees only see problems. Therefore, even if the team is still small, it is necessary to build a combination of visual tools and processes so that the component team can be scalable enough.

Use Internet management systems, such as DingTalk, corporate meetings, Tencent documents, etc., to allow managers to effectively master corporate information and achieve management transparency and visualization, so that management effects can penetrate into corporate human resources resources, supply chain, customer management and other aspects.

Visualization also means "symmetry of information."

All our tools and processes can ensure that team members understand "what's new in the project" at the lowest cost and ensure fast and accurate responses.

Result-oriented

Always be results-oriented and always do the core and essential things.

Many people simply don’t know what they want. Although he has done many things, he has not focused on one goal. No matter what we face, in fact, we should first ask ourselves whether the thing we are doing is related to what I want?

If it is relevant, you should start taking action immediately. If it is not relevant, you should not do it. Part of a person's ability to make something big depends on focus.

Many people are lost in this process, because their limited energy and time are dispersed into various things that have nothing to do with the results, and the results are in the opposite direction.

Continuous improvement

"Improvement" is one of the cores of Toyota's management method. The world is changing rapidly, and what works today may not work tomorrow. Therefore, managers are required to observe the team, discover problems, and continuously improve.

To borrow a word from business management master Chen Chunhua: "The uncertainty of this era far exceeds that of any previous period. No matter in terms of the scale, speed or rapidity of change, it is completely different from the past. On an order of magnitude. We must also learn to control these uncertainties and create our own growth model."

Finally

This time, the reputation of Laotan pickled cabbage collapsed, and the chairman Come out and apologize and start making corrections.

What about next time?

Who will apologize?

In Dadi’s view, the once-promoted true Laotan, fermentation in sufficient time, and sour and refreshing taste are all fig leaves for enterprises to seek profits and satisfy their own selfish desires.

When darkness is exposed to the sun, we need to go into the abyss and understand the core issues in order to gain some breathing space for humanity.

The problems that arise in "Laotan Pickled Cabbage" are worth pondering for each of us. We do not deny that such an agricultural enterprise with more than ten years of management experience has fed tens of millions of families, but the prerequisites for feeding it should not be It is at the expense of depriving others of their healthy lives.

In the face of the basic necessities of life of the common people, no matter how awesome a brand is, it should learn to operate with humility, humility, and humility.

Attention, on March 15, under the on-site inspection of the Changsha Municipal Administration for Market Regulation, the raw materials used for the pickled cabbage buns and related records were thoroughly inspected.

Dadi Research Society is the only learning and education platform for domestic high-end agricultural-related enterprises under the modern agricultural services company Fengnong Holdings. The society is committed to creating the top domestic agricultural elite research classrooms and cultivating multi-level and comprehensive leading talents for Chinese agriculture.