Lexus and Cadillac catch up with each other, Volvo: Only electric vehicles will be delivered after 23.

At the beginning of December, 221, all automobile brands eagerly announced their sales achievements in the last month and the declaration that they will soon reach the annual sales target. Indeed, every car brand after the "Waterloo in February" is struggling to catch up with the goals set at the beginning of the year, among which the second-tier luxury car brands are the most embarrassing.

compared with BBA, second-tier luxury brands lose in brand recognition and market retention; Compared with joint venture brands, they have no obvious advantage in pricing because of the luxury label they can't get rid of. Fortunately, brands such as Volvo, Cadillac and Lexus have found their roots in their own labels, avoiding that brands such as Acura and British finidi will soon be abandoned by the domestic market because of their heavy homogenization. In fact, among these three luxury brands, it is also because of their respective differentiation advantages that although they are not as good as BBA, they can also surpass most second-tier brands.

Cadillac: the movement orientation of rear-drive is obvious

Cadillac is an American luxury car brand that we are familiar with. Since the CT4 model was released in April this year, the "3+3 All-Star" product lineup has also been officially launched. While perfecting and sorting out the product spectrum, Cadillac has further gained market recognition and consumer trust by virtue of its differentiated positioning and excellent product strength, and effectively resisted the adverse effects brought by the epidemic, and finally successfully outperformed the market.

especially with? The slogan "no rear drive, no luxury" brought by the release of Cadillac CT5 has made a group of media and netizens who have paid more attention to the field of sports cars give a thumbs up to Cadillac's awareness and positioning. And this sword refers to the "G BMW 3 Series" faction, which makes Cadillac gain a group of fans who flaunt their personalized needs.

however, in terms of sales performance, Cadillac CT5 sold 5,71 vehicles in November, up 11% from the previous month. Since its launch, the cumulative sales volume of CT5 has reached 44,746 vehicles. This achievement doES not surpass BMW 3 Series, and even lexus es in the second-tier luxury brand camp. The reason for this factor, besides the brand scale, the northern market restricted by the "rear-drive attribute" is also one of the pain points that Cadillac CT5 has not taken into account.

Lexus: low-key luxury, price tag

Lexus, in the form of imported cars, can still achieve 2,632 new car sales in November, up 6.8% year-on-year. Statistics show that from January to November this year, Lexus has sold more than 2, new cars in China, reaching 23,, up 12.4% year-on-year. This shows the popularity of Lexus in the domestic market.

compared with our impression of traditional luxury brands, Lexus has always emphasized charm, culture, connotation and other aspects. Although we can't blurt out the product strength of Lexus at first sight, its luxury label and the identity of imported cars undoubtedly add a lot to this brand. This is also the feeling of "unreality", which makes domestic consumers really pay for "boutique installation".

Volvo: wearing a safe cloak and heading for electrification

Volvo's main safety label has always been controversial. Some voices say: car safety is necessary. Are there any cars that will break their axles when they are driving? Safety is the foundation of all automobile brands; Another part of the voice said: Volvo's safety is not reflected in the configuration and products, but in the concept of taking precautions. Regarding Volvo's safety, Xiao Bian wants to say: safety itself is not a selling point, but it is better than its peers. Even if this "good" is not surpassed by competing products, it will naturally become a selling point.

in the November sales volume announced by Volvo, the sales achievement last month was 17,997 vehicles, up by 24.5% year-on-year. In the sales statistics from January to November, up to now, Volvo's sales volume in China reached 147, vehicles. Judging from this achievement, Volvo's "safety" is not as attractive to consumers as Lexus's "charm" and Cadillac's "sport", and it will not be unrealistic to think that Volvo will harvest nearly 6, vehicles in December this year to break through the "2, vehicle mark".

and for Volvo's expectations, Hakan Samuelson, CEO of Volvo Cars (Hakan? Samuelsson) said that before 23, Volvo will gradually phase out the sales of new gasoline and diesel vehicles. From 23, Volvo will only deliver electric vehicles, and the last fuel vehicle will be the next generation Volvo XC9.

this is Volvo's declaration that it is moving towards the era of new energy and electrification, in which "the new generation Volvo XC9 will be the last updated fuel vehicle" shows Volvo's determination. Some people may say: what is there to expect from electrification and electric vehicles? All car companies are doing this, not Volvo. However, in Xiaobian's view, when Volvo comes across the problems of "thermal runaway" of electric vehicles and "safety identification" of autonomous driving before the "safety" concept of its peers, this is the direction we should expect, not limited to the products themselves that will be eliminated with the progress of the times.

Auto Network Review: Volvo's sales are backward, but it is worth looking forward to

Compared with Cadillac and Lexus' "striving for the present", Volvo cars supported by Geely Automobile Group are undoubtedly worth looking forward to in the future development. The sportiness of automobile products can be reflected in various ways, and the luxury of working materials is not a word, but it is Volvo's real competitiveness to solve the worrying problem of "thermal runaway of battery pack" and "control of safe automatic driving".

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.