Why did DJI cooperate with Wuling to build a car?

Recently, there are several companies that make cars. Baidu makes cars, Xiaomi makes cars, Didi makes cars ... Now DJI will also cooperate to make cars.

Baidu uses Apollo technology that Baidu has been engaged in for many years; Xiaomi makes cars, new energy vehicles are in the ascendant, and Xiaomi has to plunge into the new blue ocean; Didi builds a car because it can be vertically integrated. There are tens of millions of new energy vehicles in Iraq, and one vehicle is a great resource.

What is DJI, which makes drones, involved in the automobile industry for? To make a car in DJI, you must be a car company. Why did DJI choose the new Baojun brand under SAIC-GM-Wuling?

What will the new Baojun, who won the DJI technology dividend, bring to consumers and the whole automobile industry?

Why is DJI looking for SAIC-GM-Wuling?

A long time ago, DJI set up a vehicle-mounted department. From the beginning, DJI's goal was clear, that is, to do autonomous driving. In addition, the philosophy of DJI is "to provide everyone with a safe and relaxed travel experience".

In other words, from the very beginning, DJI was not prepared to make autonomous driving a lofty Chun Xue.

On the technical level, DJI currently provides three automatic driving solutions according to different driving scenarios, one is automatic parking, the other is automatic driving on urban roads within 80km/h, and the other is driving on expressways within130km/h, which is completely developed according to the car habits of China users.

In terms of hardware, DJI did not use the ultra-high computing power of 65,438+10,000 tons, nor did it use hundreds of thousands of multi-line lidar. Instead, under the condition of ensuring easy-to-use functions and advanced architecture, we will reduce costs in all dimensions as much as possible, make it affordable for consumers, and realize the desire of "giving everyone a safe and relaxed travel experience".

Sensors are mainly based on visual recognition, supplemented by other sensors, and also invested in Livox Lanwo Technology, a laser radar company with civilian price. The computing hardware is completed in strict accordance with the requirements of vehicle regulations, which does not require extreme computing power and requires stable and reliable cost performance.

However, if DJI wants to realize its ideas, it must find a car manufacturer with similar values to cooperate with. If automakers make autonomous driving a high-end luxury, then no matter how hard DJI works, it will be difficult to truly popularize autonomous driving.

Therefore, SAIC-GM-Wuling with the concept of "what people need, Wuling will build" seems to be the most reliable choice for DJI to "provide everyone with a safe and relaxed travel experience".

The new Baojun brand under SAIC-GM-Wuling has also achieved fruitful results in the exploration and application of autonomous driving and smart car technology, which undoubtedly adds many favorable factors to the cooperation between the two parties.

The two hit it off, and the concept of the two was released as soon as they were combined.

Therefore, the cooperation between DJI and SAIC-GM-Wuling is the cooperation of values.

Why can Xinbaojun be popularized?

As we all know, Xinbaojun is a brand owned by SAIC-GM-Wuling. The sales volume of SAIC-GM-Wuling has already existed at the global car level. SAIC-GM-Wuling's brands have been trying to meet the car demand of China people.

In the early days of automobile popularization, many people were not so rich. Buying a car not only means walking instead of walking, but also needs to pull goods, which requires safe and reliable models with guaranteed quality and affordable prices.

In this era, SAIC-GM-Wuling tries to grasp the quality of the supply chain, and strives to manufacture a large number of products and reduce costs. Excellent quality and reasonable price. This enabled Wuling Hong Guang to sell 6,50018 cars in 20 16 years.

Later, with the development of economy, private cars became popular. Everyone needs more space in the car for family travel. At this time, Baojun developed 560 and 730 cars with huge internal space, good appearance and guaranteed quality. Therefore, in the era of SUV and MPV popularity. Baojun has created a sales miracle.

Now is the era of the rise of electric vehicles. What kind of electric cars do people need? Long distance charging is not easy to solve. Traveling in the city, the second car in the family, picking up children to buy food on the way to work, do not need too many passengers. The monthly sales volume of Wuling Hong Guang MINI EV is 40,000 (the sales volume in March of 2002/KLOC-0 was 39,745), which is another sales miracle.

What kind of cars do people need next? People hope that intelligent driving technology can get on the bus. Everyone drives to the mall, buys things by themselves, and the car automatically stops in the parking lot. When you go to work on the congested roads in the city, you can play with your mobile phone and let the car drive to work by itself. On the highway, the driver can relax and let the car drive on the highway by itself.

This positioning is a popular family car, so SAIC-GM-Wuling is duty-bound.

During the epidemic, gap masks "What people need, Wuling will make" Wuling made masks.

In the era of intelligent driving, SAIC-GM-Wuling naturally let Xinbaojun brand undertake the heavy responsibility of popularizing autonomous driving and building autonomous vehicles for Chinese people. Let Xinbaojun brand popularize autonomous driving and create a sales miracle in the era of autonomous driving.

In fact, before cooperating with DJI, Xinbaojun has accumulated a wealth of intelligence and autonomous driving. DJI is just a set of control system, and landing requires the intelligent system of the car itself, and Xinbaojun has rich experience in this field.

Xinbaojun has a "Smart Cube" modular mobile intelligent architecture, which integrates the functions of "communication module, drive module, energy module and drive module" and integrates parts based on the chassis. It has been put into use in different forms such as intelligent parking, unmanned logistics vehicles and unmanned feeder vehicles.

Xinbaojun also built the first Robotaxi demonstration service point in Guangxi. Xinbaojun RS-5 and Xinbaojun RM-5 are both unmanned shuttle buses, which can realize real-time perception, rapid planning, calculation and control of road conditions through laser radar, high-precision navigation and visual perception cameras, and realize L4-class driving in the area.

Xinbaojun already has the experience and practice of autonomous driving, and then DJI combines its own civil autonomous driving software and hardware with Xinbaojun's technology. It is the well-being of ordinary people to finally realize "people's intelligent driving" and let Chun Xue and Noble popularize and popularize automatically.

What will the cooperation between DJI and SAIC-GM-Wuling bring to the industry?

As a brand owned by SAIC-GM-Wuling, the advantage of Xinbaojun is that it has accumulated many hard-to-reach channels and outlets all over the country. Have a strong voice in the supply chain.

As we said before, from Wuling to Baojun to Xinbaojun, every generation has sales miracles, and these miracles need the support of sales network. After years of hot sales, Xinbaojun naturally has a huge sales network.

Xinbaojun's autonomous driving will appear on the streets of the country from first-tier cities to 18 line towns and villages at a very fast speed. Matching with the 4S sales network is after-sales service, so users have no worries about consumption.

At the same time, the whole SAIC-GM-Wuling has a great voice in the supply chain, so that Xinbaojun can buy high-quality parts at a relatively low price, with excellent quality and reasonable price.

At the same time, Xinbaojun inherited the tradition of SAIC-GM-Wuling and knew consumers very well. Xinbaojun has his own understanding and practice of autonomous driving. According to the needs of users, it is not according to the mechanical classification of foreign L 1-L5.

DJI's classification of autonomous driving is based on the demand of domestic users for cars.

DJI Automobile and SAIC-GM-Wuling will combine the technologies and concepts of DJI and Xinbaojun to promote the breakthrough of autonomous driving technology.

Because autonomous driving technology is not achieved overnight, it needs the accumulation, evolution and iterative upgrade of data. Xinbaojun relies on its sales network and products to achieve the popularity of autonomous driving, which will naturally accumulate data. Xin Baojun's understanding of autonomous driving will form a self-contained ecological evolution and form a brand-new concept of autonomous driving technology.

For Xinbaojun, the new model combined with more powerful autonomous driving technology will have stronger market competitiveness and further enhance its brand. Let people associate the new Baojun brand with "people's intelligent driving".

For consumers, the new Baojun brand allows them to experience high-tech vehicles at a more civilian price, which will benefit consumers and the whole society will provide more support for the ecology of autonomous driving. This kind of "people's intelligent driving" will drive the whole industrial chain and make our autonomous driving industry tend to be in the leading position.

Before the rise of mobile phones such as Xiaomi, mobile phone manufacturers formulated many strange standards in the era of functional machines. The price of mobile phones with color screens is 4000 yuan and 5000 yuan, the price of mobile phones with MP3 function is 1000 yuan, and the price of mobile phones that can take pictures is 1000 yuan. Mobile phones equipped with Saipan system can install simple games, but the price is much higher.

After the rise of domestic mobile phones such as Xiaomi, smart phones have broken all these standards. Everyone ran Ann Bunny's score and tested ISO 12233 with a camera. Finally, the smart phone industry chain in China has developed, and the smart phone industry has also changed.

The premise of change is popularization, and the sales volume of domestic mobile phones and new standards are naturally popularized.

SAIC-GM-Wuling cooperates with DJI to promote "people's intelligent driving" and popularize autonomous driving, which will also make our automobile industry chain develop and change the automobile industry.

Therefore, the cooperation between DJI and SAIC-GM-Wuling will accelerate the popularization of autonomous driving and promote the development of the autonomous driving industry chain. Not only will Xinbaojun and DJI develop, but consumers will also benefit, and the entire automobile industry and driverless industry will benefit.

This article is from Donews.