Bank publicity program

Bank publicity plan

I. Publicity theme

Tap the shopping potential of Central South University students, improve their understanding of online banking and mobile banking, and expand the visibility and influence of China Construction Bank Changsha Hexi Central South University Sub-branch.

II. Work Objectives

Through all-round and multi-level publicity, Central South University Sub-branch of CCB will be deeply rooted in people's hearts, and let our students join the trend of online banking and fast fashion shopping as soon as possible. At the same time, it provides a safe, convenient, satisfactory and reassuring platform for the operation of China Construction Bank.

3. Work content

1. Publicity content

Media publicity: With the help of the Internet, leaflets and posters, students can have the opportunity to join our online banking service quickly and willingly. Through this publicity, we will establish a brand and a good image for China Construction Bank in Central South China, benefit everyone with safety, convenience and benefits, and let everyone know the new branch opening next year and the specific location and contact information of the current branch. At the same time, give students who are not CCB users a preferential activity, so that they can join our CCB customer group through our online banking promotion or new store, new image and new service, so that students can understand the purpose and history of CCB, as well as the advantages and preferential policies of products and services, and further deepen their love for CCB. It is used to promote the excellent image of CCB-for example, the dragon card savings card (the dragon card is used by the descendants of the dragon); The first listed company (the national A-shares are listed in Hong Kong and the Mainland at the same time, and the shareholder Man Cang has a high holding rate); Shopping in online banking (online shopping can be scored, payment can be made by mobile phone anytime and anywhere, and there is no consumption limit as long as you sign a contract for free [2W]). CCB has rich business and rapid growth (personal credit, high-end cards, mobile banking and good reputation). Advantages and ranking of Hunan Construction Bank (the profit rate, capital adequacy ratio and total new loans of Hunan Construction Bank rank first in the province, and the non-performing loan ratio is the lowest in the province). At the same time, we will give Zhongnan CCB the greatest publicity on the items provided, so that students can enjoy the benefits and trust in the culture of Zhongnan CCB.

Create an atmosphere: "Online banking-shopping and payment without leaving home are becoming increasingly popular and hot, so it is very important to create a promotion activity of online banking and mobile banking of CCB." The banners and exhibition boards around the students all show that CCB will bring us a safe, convenient, satisfactory and reassuring online banking platform of CCB, giving us great trust and freshness. Banners and exhibition boards all use the emblem of CCB and specific sponsorship slogans, which are very conspicuous and have obvious effects. Before the event, our publicity work will spread all over the south campus. In addition to everyone's expectation, we must bring you a sense of mystery to ensure the success of the day's activities-for example, some preferential activities, as well as gifts and lucky draws on the day.

Cultural activities: Decorative stage, billboards, tents, display cabinets, display boards and speakers will be arranged on the morning of the activities. Our exhibition activities are going smoothly. With the actual product discounts and gifts, we will attract everyone to come and consult and visit our CCB business and image. In addition, we believe that many people will be interested in CCB's business. At that time, we will invite and arrange your staff to answer questions on the spot. When everyone is interested in CCB business, we will launch the preferential business items that everyone can get in this activity. Your bank's guarantee of after-sales service will make everyone enjoy real benefits and feel that their status has risen to a higher level. At that time, everyone will have a deeper affection for this activity of CCB, and at the same time, they will certainly give great consideration to the promotion of this activity. At the same time, with the broadcast of "Voice of CUHK", the evaluation and historical introduction of CCB, it is impossible for CCB to be a brand that is not deeply rooted in people's hearts. This kind of publicity, together with these two days' activities and the opening of CCB's new image store next year, will make CCB's savings card occupy more than 2 times in Central and South China! With the success of this activity, the market share of online banking in South China may exceed 5%! So I think your bank can provide more gifts for everyone and publicity props that can be used in the activities! The most important thing is to let the students remember this activity and remember Zhongnan Construction Bank! And can establish long-term publicity and cooperation with us and some business agents.

2. Publicity platform

Central South University conducts online publicity for more than 1 times a day (focusing on campus websites frequented by students); "Voice of CUHK" radio station (the only school-level radio station in Central South University); The student apartment center is equipped with publicity, consultation and registration points (at the beginning of publicity week, as long as the weather is good, we will set up the promotion point of this activity); Pull banners next to the stadium and sublimation square (only here); Posters posted on the wall of the south-central campus and publicity and spray painting of decoration activities (necessary, there is no activity and there is no place); Interpersonal network (teacher) (people inside the association will publicize students and teachers, and at the same time promote your bank's civil service card or other business during the activity. I believe some teachers will also be interested in this activity).

3. Division of tasks and publicity time

1. Layout and implementation of various sites;

2. layout and implementation of advertising materials;

3. exhibitors, products and personnel are in place one after another;

4. Each working group enters the activity implementation stage.

The publicity work is expected to start next Monday. This week, your bank will sign the contract agreement and pay the title publicity fee. We will discuss the specific matters. Print banners, display boards, color leaflets and posters as soon as you get the information this week. It is expected that the finishing of promotional materials will be completed next Monday! Please provide us with electronic and written materials and as many existing leaflets as possible as soon as possible. And * * * agreed with some banners and slogans, matters needing attention. Provide us with technical consultants and telephone numbers, so that we can contact and inquire, ask for help and reflect the situation at any time.

we will hold a mobilization meeting this Sunday evening or next Monday, and the specific work will be distributed downwards next week. As follows: (Daily online publicity, there will be an activity information desk when the weather is fine)

On Tuesday, posters of publicity activities will be posted in each dormitory building, banners and exhibition boards of activities will be hung in pre-designed positions, and leaflets will be distributed to each dormitory, so that members of the association can start to publicize the activities and CCB business to classmates and teachers. Stick a hand-painted poster next to the store next to Shenghua Square.

On Wednesday, after a day of publicity, students have a preliminary understanding of the activities, and we will arrange personnel to do another survey. Because it has been done once in the previous period, the scope of this survey will be very wide, covering all the teachers and students of the school (the original survey form is attached, which will be revised this time). Whether to investigate CCB's business should be discussed with your bank. Sort out the statistical questionnaire that evening.

On Thursday, check our posters, banners and display boards, and we can strengthen a poster publicity on the poster wall. At the same time, our promotion point (information desk) will move from the center to the canteen. Conduct another formal investigation. The main purpose of this investigation is to let everyone know about the activity, mainly tell them the specific situation of the activity, and confirm whether they know about the activity and let them participate.

On Friday, we will prepare the specific matters of our activities tomorrow. Your bank also needs personnel to tell some of our personnel about the specific situation. At the same time, your bank should also prepare the items provided for tomorrow's activities, mainly tents, publicity desks, photocopiers and other items (please fill in the blank form for discussion-it can be distributed on Saturday morning). We will also distribute another leaflet in every dormitory of the school! And go out and distribute a small number of leaflets, the purpose is to confirm whether everyone knows about this activity and let everyone participate.

On Saturday, the day of the activity, it is expected that the required stage, props and personnel will be set up before 1 am, and music, broadcasting, etiquette and activities will begin after all the work is completed. Today, the focus is on the exhibition. At about 11 o'clock, when the students are at the peak of class and the students in the dormitory go out to eat, a large number of leaflets are distributed in the places with the largest traffic! At the same time, with the work and publicity at the event site, the number of participants is unimaginable. During the period, let the salesmen of your bank carry out publicity and guidance. At the same time, there should be a copier on site, so that students can register conveniently, unify business handling, and explain specific matters such as home delivery. In the afternoon, when the students go out for lunch break, we will hold small activities such as lottery, singing and so on to make everyone's passion soar. It is expected to end at 6 pm (it gets dark early and it is cold).

On Sunday, the number of participants may be less than yesterday, so we will arrange some of our own personnel to come to the site to create an atmosphere. Today, the focus is on promoting CCB's online banking, and the radio station will continue to broadcast to us. You don't need close contact to know more about this large-scale event and CCB's promotion business. While considering CCB's business, we will strengthen the publicity of this event. There should be at least one more information desk today, and the number of people handling it must be more than yesterday. At the same time, there should be a copier on site to give students convenient registration and unified handling, and explain specific matters such as home delivery. In the afternoon, we will hold the final appeal and performance activities, and finally check the props, count the goods and exchange data with the salesman of your bank. It is expected to end at 6 o'clock.

next week, we will conduct a small-scale survey of the student groups participating in this activity to make clear their feedback and satisfaction. Then summarize the activities with your bank and file them. And talk about the effect of this activity and the cooperation plan for future activities.

IV. Precautions

The activity lasts for two days, and the weather is very important. If it is not good (rainy, etc.), it will be postponed for one week. During the activity, your bank's personnel are required to monitor and promptly remind and save the problems when they are found. Our personnel will take photos throughout the event, which will be reserved for your bank. We are solely responsible for the planning, process, mode and development of the whole event. The goods you need to provide will reach us as soon as possible. If you need help, you can try your best to solve our questions and difficulties. The specific digital effect achieved by this activity is not guaranteed, but this market is absolutely quite large! Neither party is allowed to breach the contract during the activity! Your bank takes publicity and promotion as its main purpose and long-term business cooperation as its main goal. This activity tries to benefit our student group with preferential product handling and high-quality and satisfactory service.