What does reverse cover mean in printing?

The reverse cover in printing refers to the pattern and content on the reverse side of printed matter. The front of printed matter is usually eye-catching content, such as selling points, slogans and main pictures, while the back may be some details, supplementary explanations or blank background. However, this does not mean that negative factors are less important than positive factors. In fact, correct reverse design can improve the overall quality and impression of printed matter and leave a better impression on readers.

The reverse design of printed matter can have many elements, including colors, patterns, characters and so on. Among them, the use of color is very important, because it can arouse readers' emotional response and attention. Some people will choose the opposite background color to correspond to the front to achieve the consistency of the overall effect; Others will use bold negative colors to attract readers' attention, but they should also be careful not to be too fancy.

The content presented on the reverse side of printed matter also needs careful planning. Some printed materials will add some extra information or related tips on the reverse side, so that readers can better understand and use the printed materials. At the same time, the reverse side can also be placed with relevant contact information or brand information to expand the publicity effect. In a word, reverse cover plays an increasingly important role in printed matter design, which requires us to devote more attention and energy.