The entrepreneurial history of hard struggle.

19621June15th, Yu was born in a small village in Jiangyin, Jiangsu Province. His father is a carpenter. Yu didn't do well in the high school exam. 1978, he took part in the college entrance examination for the first time in his life but failed. He only got 33 points in English. The next year, I took the exam again, and scored 55 points in English, still lagging behind Sun Shan. I failed in the college entrance examination and had no choice but to return to the countryside to raise pigs and farm. The quiet life in the countryside is like a stagnant pool. Soon, he couldn't stand it. It was his dream to leave the countryside and live in the city at that time, and the college entrance examination was the way out for the countryside at that time. Despite the difficult living conditions, Yu insisted on studying under the dim kerosene lamp.

1979, there was a foreign language cram school in the county, and I squeezed in. This is the first time he has studied a foreign language systematically. Living in a big house with 30 people, I felt like I was in heaven: by the Spring Festival the next year, I had already entered the top of my class. Many things happen. 1980, Yu took the third college entrance examination and was admitted to the Department of Western Languages of Peking University.

Stay in school to teach, and have a solid foundation in foreign languages.

At Peking University, Yu is a rural student in the whole class. Because at that time, my family was very poor, and almost all the clothes I wore were big patches.

At that time, his PE teacher never called my name. He always said, "Hey, Paige, come out and do something!" " Because he comes from the countryside, Yu's Mandarin is not good, and his poor pronunciation is often laughed at by his classmates. The typical "dumb English" he learned before made him transfer from Yu's struggling entrepreneurial history class to poor C class.

This series of maladjustments did not frighten me. He slowly adjusted his mind. "At that time, we were comparing who read more books and who paid attention to their opinions in front of classmates," Yu recalled. When Mandarin is not good, he learns to speak with the radio announcer. His English is not good. He sits by the unnamed lake and recites words every day. Gradually, his English level has been greatly improved.

However, the good times did not last long. In my junior year, Yu suffered from tuberculosis. In desperation, he had to drop out of school for a year. When he went back to school again, he became thinner and confused about the future. Fortunately, because of her solid foreign language foundation, Yu stayed in Peking University and became an English teacher after graduation.

Forced to resign as an English teacher at Peking University.

The life of a teacher is very boring. Seeing that all my former classmates have gone abroad for further study, Yu also has the idea of going abroad. He tried to prepare, but fate played a joke on him. 1988 got a high score in TOEFL, but just as he was struggling to go abroad, the United States tightened its policy of studying in China. This policy adjustment has greatly reduced the number of China students studying in the United States in the next two years. After three and a half years of hard work, his dream of studying in the United States came to nothing, along with all his savings.

In addition, a bigger blow is still waiting for him. Previously, in order to collect the tuition fees for studying abroad, I went off-campus to teach western languages teachers in the north part-time, and invited several students to go out and run a TOEFL cram school. When the dream of studying abroad was shattered, he could only continue this life for a living. /kloc-in the autumn of 0/990, the cram school was discovered by the school. Peking University made a high-profile announcement on campus radio, cable TV and the Window of the Triangle, and punished Yu for running a school privately under the school signboard. Yu was unprepared for this. 199 1 year, I was forced to resign as an English teacher at Peking University, and my life became more and more difficult, and my future seemed dark. But it was these tortures that made him find new opportunities. Although I failed to study abroad, I am familiar with the examinations and procedures of going abroad and the training industry. He decided to devote himself completely to the training industry.

He often posts job advertisements all over the street alone.

According to the Financial Times, Yu attributed his decision to his wife's endless nagging. He said with his own unique confession: "Some of my friends have made more money, and my wife wants me to be more successful. She feels that compared with them, I am a loser. " In order to provide a well-off family for his wife and children, Yu, who was expelled from Peking University, had to face the embarrassment of life and forced his way in.

In China in the early 1990s, scholars always turned a blind eye to business affairs. Running a business and striving for survival and development means dealing with people from all walks of life. This is undoubtedly an insurmountable wall for those who have just walked out of the ivory tower of Peking University and have basically zero social experience. "The challenge for me at the beginning of my business was that I realized that I was not only a teacher, but also had to deal with various functional departments." This process and running a school are two different things, which once made me suffer for a long time. He often encourages himself: "change the original values, get rid of the sour style of literati, and don't be too sensitive to others' evaluation of yourself." "A businessman should be thick-skinned, because he will encounter setbacks and failures and will be looked down upon."

At the beginning of his business, there were few students, and he often posted advertisements for enrollment all over the street alone. In cold weather, the paste in your hand often freezes. Sometimes I can't stand the cold, so I take out the Erguotou in my arms and have a drink, and then continue to post advertisements.

When he is not putting up advertisements, he stays in the classroom. It is an illegal building 10 square meter located in Zhongguancun No.2 Primary School in Beijing, with air leakage and rain leakage. There is nothing but a table, a chair and a plastic bucket frozen before the winter advertisement is finished. At that time, I posted advertisements every morning and waited devoutly in the office with my wife in the afternoon, expecting students to sign up. I stayed in the office for more than a week, and many people came, but they all looked around, looked at the register, and then left, leaving me to say either good or bad. Only three students signed up.

In the second year, Yu enrolled more students. I'm glad to see more and more students. 1993, he changed the name of the training school to "New Oriental", which contains hope for the future.

In February this year, 1200 people rented the lecture hall of Beijing Library (now called National Library) to give free lectures. I didn't expect 4000 people to come at once. The students who couldn't get in were very angry, pushing outside the door and breaking the glass. As a result, dozens of policemen were recruited. After the police came and stood in a row, the students didn't buy it at all, so they pushed the police away and continued to push the door.

I want to go out in person to calm the students' dissatisfaction. The police said the students tore you up when you came out. But he didn't listen to the police. The lessons in the auditorium are taught by other colleagues. I walked out of the door alone. He climbed into a big trash can and looked at the students below.

He recalled: "I took off all my clothes in the auditorium except a shirt." I waved my hand and told everyone to stop it. I am Yu. "At this time, all the students were quiet, so they talked outside for an hour and a half. He stood on a big trash can and was as impassioned as a revolutionary in the cold wind, which excited himself and his students. ...

"Many students looked at me angrily and were very happy to talk. Some students took off their coats for me. " Since then, Yu has been to colleges and universities many times, walking beside students to give lectures, and his lectures are often full.

After such a struggle, Yu grew from a scholar to a qualified "principal" who can handle all aspects of affairs. Today, New Oriental is distributed in 34 large and medium-sized cities in China. In 20 16, New Oriental * * * enrolled more than10 million people, and its income exceeded10 billion RMB (1360,000 USD).

We should make every effort to improve the level of English teachers in rural areas.

20 16, "new oriental" will be 20 years old soon, and it has been on the road of starting a business for more than 20 years. While creating great social and economic wealth, he did not forget to bear his social responsibility.

In the proposal submitted at this year's two sessions, a set of survey data is given: since the 1990s, the proportion of rural students in key universities in China has been declining, and the proportion of rural students in Peking University has dropped from 30% to 10%. He explained: "In my opinion, the' culprit' that makes it increasingly difficult for rural children to enter top universities in China is the increasingly uneven distribution of educational resources, especially English educational resources." Therefore, he urged that every effort should be made to improve the level of English teachers in rural areas.

In addition, Yu also conducted an in-depth study on the problem of left-behind children. "The social development is too fast, and the protection of left-behind children in China society has not kept up." Yu said, "Left-behind children lack a sense of warmth to society when they grow up, and they must be systematically remedied." To this end, he put forward a series of suggestions, such as rebuilding and expanding a number of boarding schools in rural primary and secondary schools, establishing and improving the files of left-behind children in schools, setting up psychological relief centers for left-behind children, and setting up special working groups for left-behind children by governments at all levels. "For the future of nearly 50 million left-behind children, the state should increase investment," Yu said firmly.