What are the types of online advertising (including pictures)

Online advertising refers to a high-tech advertising operation method that uses professional advertising banners, text links, and multimedia methods to publish or publish advertisements on the Internet and deliver them to Internet users through the network. Online advertising is one of the main online marketing methods and plays an important role in the online marketing method system. In fact, various online marketing methods can also be understood as specific forms of online advertising, and are not limited to those placed on web pages. BANNER advertisements of various specifications, such as email advertisements, search engine keyword advertisements, search fixed rankings, etc., can all be understood as forms of online advertising. No matter what form it appears in, the essential characteristics of online advertising are the same: the essence of online advertising is a means of delivering marketing information to Internet users, and it is a reasonable use of user attention resources.

1． Clustered graphics

Clustered graphics refer to graphics that use a batch of identical or similar image materials to gather and combine according to certain rules. Commonly used materials include: points, lines, surfaces, symbols or other shapes, etc. Clustering graphics are divided into several categories, such as clustering point graphics, clustering line graphics, polygon graphics, and mist-ray graphics.

2． Light and shadow graphics

The graphics designed using images and the relationship between images and entities as materials are light and shadow graphics. Light and shadow graphics are divided into several categories: silhouette graphics, shadow graphics, ghost graphics, etc.

3. Text-based graphics

Text-based graphics are graphics that use text as the material. Text graphics can be divided into several categories according to the degree and method of combination with images, such as written text graphics, decorative text graphics, imagery text graphics and comprehensive text graphics.

4. Symbolic graphics

Symbolic graphics refer to graphics that simplify images into symbols and combine them to express certain connotations. Common ones include symbolic graphics and logotypes.