Mid-Autumn Festival event planning

1. Event Organizing Committee

1. Responsible: Board members, general manager office, planning department

2. Members: heads of various departments

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2. Activity time: September 6th to September 30th

3. Mid-Autumn Festival planning plan - activity purpose:

With the help of China’s traditional festivals " The Mid-Autumn Festival and the National Day, the second long holiday for Chinese people, create the second sales peak in shopping malls and target the cold market after the long holiday to slow down and reduce the downward sales trend.

4. Mid-Autumn Festival planning plan - activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!

5. Activity slogan: abbreviated

6. Mid-Autumn Festival activity plan-scene layout:

(1) Off-site layout:

Couplets on the main gate: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. Horizontal couplets: Celebrate the festival;

Hung on the outer wall is a huge picture: width: height=10*13M, content of promotional activities;

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Hang 8 red lanterns above the door.

(2) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance on the first floor and display a mooncake behind the cashier. Street, hang tags at the top of the mooncake street to enhance the atmosphere of the mooncake street;

4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisles of each floor; 1,000 hanging flags.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern (made of KT board) in the center of the middle hall. Hang the square words "Happy Mid-Autumn Festival" below the large lantern, and add Other decorations.

7. Mid-Autumn Festival activity plan - publicity strategy

1. DM poster publicity (see attached table for specific operation details);

2. TV media publicity :

A. Promotional content: mooncake launch, group buying, bulk buying of mooncakes and related activities;

B. Time: September 20 to 26th;

C. Fee collection:

D. Promotional form: animated pictures plus text.

3. Large banners and display boards outside the venue;

4. Announcement and promotion inside the venue;

5. Small banners in crowded places in the community to promote the content. : "XX Shopping Plaza wishes the city's people a happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: *****"

8. Activity Strategy:

Activity 1. Retention after shopping over 20 Happy Moment

Activity time: September 1---September 30

Activity content: For one-time shopping of more than 20 yuan in this mall, you can present your computer receipt at the mall entrance The beautiful new bride’s wedding photography consultation office participated in the lucky draw.

Award setting:

Whatever you decide

Example 2 of Mid-Autumn Festival event planning plan

Activity theme: Welcome and celebrate the Mid-Autumn Festival Mid-Autumn Festival

Activity content:

1. Mid-Autumn Mooncake Exhibition

Activity method:

1. Exhibit various products from different manufacturers Various mooncake gift boxes and bulk mooncakes are displayed in various ways to give people a sense of richness. We also work with manufacturers to launch promotional activities such as discounts and small gifts to varying degrees.

The display area can be divided according to mooncake fillings, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc. At the same time, some well-known brand mooncake counters can be opened.

2. Launch a Mid-Autumn Festival gift package: package mooncakes with other health care gift packages, divided into several levels, such as 88 yuan, 188 yuan, 288 yuan...

During the Mid-Autumn Festival, people buy gifts to honor the elderly or give gifts to friends. In addition to buying mooncakes, they usually also buy some other gifts, usually health care products. Combining mooncakes with other gifts makes it convenient for customers to buy. Certain discounts can also be taken on price.

3. Make mooncakes on-site: Last year’s mooncake controversy may still leave a shadow in many people’s minds. In order to get rid of this mentality among customers, making mooncakes on-site is a good way. You can cooperate with manufacturers to make them on-site.

2. "Bring the Moon Home"

During the event, if you purchase over 100 yuan, you will receive a keychain with a moon hanging on it. The moon keychain has various shapes and is exquisitely made. There are some blessings engraved on it: such as Happy Mid-Autumn Festival, happiness, peace, happiness, etc., as well as some poems describing the Mid-Autumn Festival and the moon.

Operating instructions:

1. Keychains are customized by the mall. The customization quantity is determined based on the sales volume of the mall. The customization cost of each keychain is controlled within one yuan.

2. Engrave the name of the mall on the keychain, or combine it with a blessing, such as "XX Mall wishes you a happy Mid-Autumn Festival."

3. Go to the designated place in the mall with your shopping receipt to collect the coupons, one for 100 yuan, two for 200 yuan, and so on. Stamp the receipt after receiving it.

3. Full Moon "Ten Ten" Big Sale

Activity time: ***

Limited time sale, the duration of the sale is "ten minutes", during the rush sale Products purchased during this time will be discounted at 20%, and the discount will be calculated at the checkout counter. The settlement time at the checkout counter will be used as the mark, and the shopping mall music time will be used as the mark. When the specific music sounds, the rush buying time begins.

Operating instructions:

* The specific "rush buying" time will not be informed in advance, and attention should be paid to maintaining order on site.

*Indicate that some products will not be included in the rush sale and use posters on site to indicate this.

*This activity can also be used to refund 30% of the payment amount for goods purchased during the rush sale period. You can go to the service desk to collect the refund amount with the amount and time on the shopping receipt.

Note: Supermarkets can launch daily Mid-Autumn Festival specials, launch two to three special low-priced goods every day, and use special low-priced goods to drive the sales of other goods. These special low-priced goods are the best It is related to the Mid-Autumn Festival. Compared with other shopping malls, these products must have an absolute competitive advantage in price.