KFC's signature logo

In every corner of the world, in every city in China, we will often see an old man's smiling face and gray beard, and it will always be this dress. It is this smile, which may be the most famous and expensive smile in the world, because this amiable old man is the sign and symbol of the famous fast food chain "KFC"-Colonel Harland Sanders, and of course the creator of this famous brand. The fried chicken we ate at KFC today was invented by Sanders. From the original street shop to the present gourmet empire, Sandoz has gone through a bumpy road to entrepreneurship.

1890 On September 9th, Harland Sanders was born on a farm near Henriville, Indiana, USA. My family is not very rich, but I can get by. However, at the age of 6, his father died, leaving his mother and three children to live hard.

To make a living, my mother has to do a lot of work outside. She had to peel potatoes in the food factory during the day and continue sewing clothes for others at night. Naturally, she has no time to take care of her young children. Sandoz is the boss. He shoulders the heavy responsibility of taking care of his siblings and sharing his worries for his mother. When mom is not at home during the day, Dr. Xiaoshan has to cook by himself. A year later, he learned to cook 20 dishes and became a famous cooking expert.

/kloc-When she was 0/2 years old, her mother remarried, but the relationship between Sanders and her stepfather was not very good. He didn't want to study until the sixth grade, and the atmosphere at home was very depressing. Sandoz decided to go to work and change his environment. He came to work on a farm in Greenwood. Although he worked hard, he was able to maintain his personal food and clothing.

Since then, he has changed countless jobs and tried everything, such as being a painter, a fireman, selling insurance and being a soldier for a while. Later, he got a correspondence law degree, which enabled him to be a sheriff in Little Rock, Kansas for a while.

At the age of 40, Sandoz came to Kentucky and opened a Corbin gas station. Because there are many customers coming and going to refuel, Sandoz had an idea when he saw the hungry faces of these long-distance travelers. Why don't I make some convenient food to meet these people's requirements? Besides, he is a good cook, and his wife and children often praise him. As soon as he thought about it, he cooked some daily meals in the small kitchen of the gas station to attract customers.

During this period, Sandoz introduced its own special food, which was the prototype of KFC fried chicken that became famous in the world. Because of its delicious and unique taste, fried chicken was quickly warmly welcomed and praised by the guests. Some people don't even come to refuel, but to eat fried chicken at Kebin gas station.

At the beginning, Sandoz wanted to expand the business of his gas station, but as a result, fried chicken became more famous than gas stations. With more and more customers, the gas station can no longer support itself. Sandoz opened a Sandoz restaurant across the street, specializing in his specialty-fried chicken.

In order to ensure the quality, Sandoz put on an apron and started cooking, and invested in the expansion of a large restaurant that can accommodate 142 people. In this way, he created a primary fried chicken market. In the next few years, he studied the special ingredients of fried chicken (including 1 1 herbs and spices), so that the fried chicken skin formed a thin, almost unheated shell, and the chicken was moist and delicious. This ingredient formula is still used today, but the number of seasonings has increased to 40. And this is KFC's most important secret weapon, just like Coca-Cola's formula.

By 1935, Sandoz's fried chicken has become a household name. In order to thank him for his special contribution to the state congress, Ruby Lafon, the governor of Kentucky, officially awarded him the rank of Colonel in Kentucky, so people have always called him "Dear Colonel Sanders" until now. Although business is good, Sandoz is not satisfied with this achievement. He went one step further and built a motel next to the restaurant. In this way, before the famous Howard Johnson Motel was built, Sandoz became the first enterprise consortium integrating accommodation and refueling.

However, with the increase of customers, Sandoz felt his lack of management experience, so he went to Cornell University in new york to study hotel management courses, which enabled him to solve the hotel management problems he faced in the future, but the problems still existed. With the increasing popularity of Sandoz restaurant and the increasing number of customers, it is not easy to serve fried chicken quickly for so many customers. He is always scrambling to fry chickens for customers while listening to the complaints of anxious customers.

Sandoz is worried about this. what should he do ？ At this time, an accidental pressure cooker exhibition gave him an inspiration. The pressure cooker can greatly shorten the cooking time without burning the food, which is the best for his fried chicken.

1939, Sandoz bought a pressure cooker. After cooking time, pressure, refueling and other experiments, he finally found a unique method of fried chicken. The fried chicken under this pressure is the best fried chicken he has ever eaten, and KFC fried chicken still maintains this recipe of using pressure cooker. And as he imagined, it only took 15 minutes to fry a chicken. Fried chicken with short time and good taste suddenly became a hot topic of discussion at that time, and many diners came in an endless stream. Even during the Great Depression of 1930s, Sandoz's business was still thriving.

However, the outbreak of World War II gave him a small blow. During the war, gasoline was rationed and his gas station closed. Since then, Sandoz has devoted himself to running his own restaurant. However, changes in the outside world once again threatened his stable life. The plan to build an interstate highway across Kentucky was finally finalized and announced to the public. The road next to Sandoz's restaurant was passed by the newly built highway, which was a great blow to Sandoz and disrupted all his plans. His ambition and enthusiasm suddenly fell to freezing point. He had to sell his assets to pay off his debts, and his income was only half of the total assets before the expressway was opened to traffic. In order to pay off his debts, even his bank savings were used up. Overnight, Harland Sanders, a former respected colonel, changed from a respected rich man to a penniless poor man.

At this time, Sandoz is 56 years old, and all he can rely on is his monthly relief of $65,438 +005. But Sanders didn't want to end his life, and this kind of relief money could not sustain his life at all. He is still on his own. Sandoz thought hard about how to get out of trouble. The most valuable thing he owns is fried chicken, which is a huge intangible asset. Suddenly, he remembered that he once sold fried chicken to a restaurant owner in Utah. The boss did a good job, so several restaurant owners also bought Saunders' fried chicken as seasoning. They pay Saunders 5 cents for every/kloc-0 chicken they sell. Sandoz, who is in trouble, thinks that maybe others will do it, and maybe this is a new starting point for his career.

In this way, Colonel Sanders started his second venture. He drove his old Ford with a pressure cooker and a 50-pound cooking bucket.

Dressed in a white suit and BlackBowKnot, a white-haired colonel dressed as a southern gentleman stopped at the gate of every restaurant from Kentucky to Ohio, peddling the secret recipe of fried chicken and asking the boss and clerk to perform fried chicken. If they like fried chicken, sell them a franchise, provide ingredients and teach them how to fry it.

At first, no one believed him, and the restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Sandoz's propaganda work is very difficult. Two years, rejected 1009 times. Finally, when he walked into a restaurant for the first time 10 10, he got a "ok" answer. With one person, there will be a second person. At the insistence of Sandoz, his idea was finally accepted by more and more people.

1952, the first authorized KFC restaurant in Salt Lake City was established, which was the beginning of global catering. Then, to the surprise of more people, Sandoz's business snowballed. In just five years, he has developed 400 chain stores in the United States and Canada.

1955 colonel Sanders KFC co., ltd was formally established. At the same time, he accepted a talk show invitation from a Colorado TV station. Busy with work all day, he had to find the only clean suit-white palm suit, put on his black-rimmed glasses for many years and appear in public. The image of the experienced southern colonel cooking fried chicken soon attracted many journalists and TV hosts. 70-year-old Saunders is surrounded by people clamoring for cooperation with him, and restaurant representatives who want to buy concessions are still flocking. To this end, he founded a school to let these restaurant owners come to KFC to learn how to run a franchise fried chicken shop.

1964, an investment group composed of john brown, a young lawyer who was only 29 years old, and Jack Mercer, a capitalist who was 60 years old, was deeply moved by Sandoz's career. They want to buy this enterprise for $2 million. It was a lot of money at that time. Although they are very reluctant, considering that they are 74 years old, Sandoz agreed to hand over the next career to the next generation. In everyone's eyes, retired Saunders should always have a good rest, but this tireless old man has started another job. Since he appeared on TV, his clothes have become a unique registered trademark of KFC. When people see him, they will naturally think of Colonel Sanders' legendary experience and the way he always smiles. Because of this, Sandoz often joked: "My smile is the best trademark." Although he sold all his exclusive rights, considering his great reputation, these new owners paid Sanders a lifetime salary and asked him to continue to be the spokesman of KFC fried chicken and publicize it widely.

With the addition of enterprising new managers, KFC fried chicken has developed at an amazing speed under the rapid development of American fast food industry. In the following five years, the sales increased by 96% annually on average, reaching $200 million in March of 197 1. In the same year, nearly 1000 branches were opened, most of which were franchised.

197 1 year, with the consent of the colonel, Brown and Mersel sold this promising enterprise to Huberling Company. At this time, KFC's annual turnover has exceeded $200 million. Although KFC's business has changed several times since then, the joining mode has not changed. Although there are more and more ingredients in fried chicken, it will always be formed on the basis of the most classic 1 1 raw materials. Of course, its image will always be that Colonel Sanders with white suit, white hair and black-rimmed glasses.

Sandoz's life is a typical American legend. He did all kinds of jobs, but it was not until he was 40 that he found the starting point of his career in the catering industry. After setbacks, he made a comeback at the age of 66 and made great achievements again. With his "franchise", KFC today will be the largest fried chicken chain group in the world.

Sandoz, on the other hand, devoted his whole life to KFC. Shortly before his death at the age of 90, he traveled 250,000 miles every year, selling KFC fried chicken everywhere. His age and wealth have not affected his enthusiasm for work, and he still manages his career tirelessly. When people asked him why he still worked so hard, Sanders replied, "People are more likely to rust because of laziness than those who are exhausted. If I rust because of laziness, I will go to hell. "

1980, Colonel Sanders died of leukemia at the age of 90. His body was placed in the state legislature for people to see. Although he left, the fried chicken business he founded brought eternal charm to Kentucky. People have to know the name of fried chicken KFC. He changed people's diet world with a chicken. On February 8, 2005, Sudan red was found in British food, and more than 500 kinds of food were taken off the shelves.

On February 23, 2005, the General Administration of Quality Supervision, Inspection and Quarantine of China issued an urgent notice, focusing on prosecuting Sudan Red 1 in imported products to prevent it from entering domestic circulation channels. Delicious! Brands, a subsidiary of KFC, immediately asked suppliers to test the relevant seasonings and provide written confirmation.

On February 25th, 2005, Yum! The supplier Guangdong Zhongshan Jikuaifu Food Company sent a written reply, confirming that its products do not contain Sudan red.

On March 4th, 2005, Beijing authorities detected "Sudan Red 1" from Heinz Chili sauce, and confirmed that Sudan Red came from Tian Yang. Delicious! Once again, all suppliers are required to continue the investigation of "Sudan Red 1" and shift the focus to domestic raw materials.

From March 65438 to May 2005, a small amount of Sudan red (1) was found in the seasoning of KFC's roasted wings in New Orleans and roasted chicken legs in New Orleans.

On March 16, 2005, Yum asked all KFC restaurants in China to stop selling roasted wings and chicken legs in New Orleans. At the same time, start the internal process, properly handle and destroy all remaining spices, and prevent the problem spices from flowing back to the consumption channel. China KFC issued a "Statement on Sudan Red (1)" through the media and restaurants to apologize to the public.

On March 7th, 2005, when Brands, the quality controller of Yum!, further traced Sudan red in Jikuaifu factory, it was found in the production records that the spicy powder containing Sudan red provided by Red Materials (Kunshan) Co., Ltd. had also been used in KFC spicy chicken wings, spicy chicken leg hamburgers and fried chicken before June 65438+ 10/2, 2005. KFC immediately informed all restaurants to stop using a small amount of leftover seasoning and replace it with the same delicious seasoning.

March 7, 2005, before Yum! Brands replaced the seasonings of the above three products, and the Beijing Import and Export Inspection and Quarantine Bureau sampled the problematic seasonings in the company's Wan Hui restaurant.

On March 18, 2005, the inspection report in Beijing confirmed that the chrysanthemum brain seasoning contained Sudan red. Although our company has passed professional testing to ensure that the new seasoning from Mei does not contain Sudan red, in order to ensure the safety of citizens, Beijing Food Safety Coordination Office requires our company to send the new seasoning to the bureau for re-testing, and we must immediately stop selling three products before the bureau proves that it does not contain Sudan red. In order to cooperate with the instructions of Beijing Food Safety Coordination Office, Beijing KFC had to suspend the sales of three products.

On March 22, 2005, the new seasoning was confirmed by Beijing Food Safety Office to contain no Sudan red, and then Beijing resumed the sales of spicy chicken wings, spicy chicken leg hamburgers and popcorn.

On March 23, 2005, the New Orleans seasoning without Sudan red was tested by the national certification and inspection agency, and the product resumed national sales within three days.

On March 28th, 2005, KFC held a press conference in the national 16 city, announcing that hundreds of related items of KFC had been tested by professional organizations, and it was confirmed that all products did not contain Sudan red. The company found that all the problems came from Red Materials (Kunshan) Co., Ltd., a supplier of Zhongshan Kuaifu Company. Red has provided Ji Kuaifu with two batches of Chili powder containing Sudan red. Some of these two batches of Chili powder were used in KFC's New Orleans and spicy products. At the meeting, KFC announced three food safety measures to prevent similar incidents in the future. 20121kloc-0/9, the food safety inspection report for the third quarter in Changsha, Hunan Province was released, and the spicy chicken leg burger in Apollo Store of Changsha KFC Co., Ltd. appeared on the unqualified list. Changsha Municipal Health Bureau randomly sampled this batch of KFC spicy chicken leg hamburgers on August 29th, and found that the coliform group content was 230MPN/ 100g. According to the standard of 30 MPN/ 100 g, this hamburger is nearly 8 times higher than the standard.

The food safety department of KFC objected that hamburgers are not bread and cannot be measured by the standards of bread and cake, and asked the Health Bureau to reconsider. Changsha Municipal Health Bureau reported the matter to Hunan Provincial Health Department, and after consulting relevant experts from Hunan Provincial Center for Disease Control and Prevention, KFC Hamburg was temporarily revoked from the unqualified list. The relevant person in charge said that because the country has no technical testing standards, it is impossible to judge the safety of foreign fast food hamburgers.

On February 20 12, 12, the "fast-growing chicken" incident broke out, and its main supplier was Sanhe group, which had a great impact on its sales. The "Medicine Chicken" incident has not subsided, and it is reported that China Henan Dayong Group has long processed sick chickens and sold them to McDonald's, KFC, Dicos and other foreign fast food. In this regard, Henan Dayong Group firmly denied it. KFC said in a statement that if violations are found, they will be dealt with strictly. Dicos said that the raw materials of food are live chickens that have passed quarantine inspection.

The sick chicken was exposed to foreign fast food.

China Net Henan Channel reported yesterday that due to the harsh growth environment, a large number of white feather chickens of Dayong Group were slaughtered outside the shed due to some diseases before they grew up, and then flowed into the market. The report quoted people familiar with the matter as saying: "Dead chickens were not treated harmlessly on the spot, but were pulled dozens of kilometers away and processed into fish meal and bone meal."

Official website, Henan Dayong Group, said that with excellent quality and brand advantages, Dayong Group has become an important supplier of famous fast food chain enterprises such as KFC, McDonald's and Dicos.

Fast food enterprises will be severely dealt with if they violate the rules.

KFC under Yum! Yesterday, it issued a statement in its official Weibo, saying, "Yum! Attach great importance to the relevant contents of media reports and will pay close attention to the development of the situation. If you find any violations of the Dayong Group, you must deal with them strictly. " "Eleven mysterious spices" are blended into fresh and tender chicken, which is crisp outside and tender inside, delicious and juicy.

This is the words marked on the outer packaging of KFC's "Colonel Chicken nuggets". Seeing these attractive propaganda words, most consumers may swallow a few drops of saliva involuntarily. However, some consumers became suspicious after being tempted and enjoying a meal.

The reporter of "Market Herald" received complaints from consumers in Zhejiang and Guangdong respectively, saying that the propaganda of "eleven mysterious spices" was suspected of fraud. Mr. Ye from Wenzhou 20 12 1 1.8 went to KFC Wenzhou Antai Branch for dinner with friends. At that time, he noticed the label of "eleven mysterious spices" on the box of "Colonel Chicken nuggets". After dinner, he specifically asked the restaurant staff what these "eleven mysterious spices" were, but the staff refused to reply on the grounds of "trade secrets".

How does KFC view the voices of various doubts? The reporter of "Market Herald" recently contacted the enterprise through various channels, but never got a response from the enterprise. Huace Testing, a third-party testing organization in the United Nations, tested the soymilk of Yonghe Dawang, McDonald's, 7- 1 1 and KFC, and found that the soymilk of KFC contained genetically modified ingredients.

20 14 On February 20th, Yi Zhu, an associate professor at the College of Food Science and Nutritional Engineering of China Agricultural University, told China Business News that if genetically modified raw materials are used in processing, they should be clearly marked. Another food expert told reporters that genetically modified soybeans mainly come from imported soybeans and are only used to squeeze soybean oil and make feed. Strictly speaking, they can't be served on the table. If KFC really uses genetically modified soybeans on the dining table, it will violate the relevant national laws.

According to the above test report, only KFC soybean milk detected genetically modified ingredients in the four companies tested; The test method of the test report is NY/T 675-2003. CaMV35S, Cp4-EPSPS and NOS were not detected (the detection limit was 0. 1%). Therefore, it is speculated that KFC soybean milk is made of genetically modified soybeans.

KFC responded that it had started the verification work, and the supplier of KFC soybean milk powder reiterated in writing the use of non-GM soybeans, all of which came from the northeast producing area of China. KFC welcomes the supervision from all walks of life, but there are doubts about the sampling process of the website, the qualification of testing institutions to detect genetically modified organisms, testing reports and distribution channels.

For the sake of prudence, KFC has filed the video content and related materials with the relevant departments.

Internationally recognized genetically modified soybeans do not have safety problems, that is to say, genetically modified soybean milk does not have safety problems, but if genetically modified soybeans are used, they must be labeled. Some experts also said that whether China can use genetically modified soybeans to make soybean milk is somewhat vague, but strictly speaking, genetically modified soybeans cannot be served on the table. Therefore, genetically modified soybean milk is illegal in China. 201may March 17, the British broadcasting corporation (BBC) broadcast a documentary, which showed the public for the first time the inside of a KFC supplier's chicken farm-34,000 chickens were crowded in a shed with almost no windows, and the chickens closed in the same shed almost lived in their own excrement, and the excrement could be seen everywhere. Sawdust is piled up everywhere in the shed (the supplier claims that sawdust is used to keep the breeding shed dry), like a dump that has never been cleaned up. After only 35 days of survival, the chicken was "put down" by poison gas and then slaughtered and dismembered.

Andrew taylor, a member of the animal rescue organization, accused these animals of being deprived of everything as life, and enduring repression in a stinking shed without windows. Many chickens died of dehydration and other reasons. Britain produces about 900 million chickens every year, of which 30 million die in sheds.

A KFC spokesman responded: All the suppliers of KFC have exceeded all the requirements for animal welfare in Britain or the European Union. KFC has obtained the food safety system certification of British Red Tractor, which has stricter standards and is independently audited by a third party.