Corporate culture of Moutai Distillery

Corporate Mission - Carry forward the national wine culture and pursue innovation and excellence

Corporate Vision - World-renowned

Corporate Core Values ??- People-oriented, Survive by quality and abide by integrity Inherit and innovate

Corporate business philosophy - rational expansion and coordinated development

Corporate decision-making philosophy - decisive implementation of scientific and democratic rules

Corporate talent philosophy - Rejuvenate the enterprise with talents and people, and advance firstly

Corporate leadership philosophy - Prosperity based on the foundation and morality and cultivation of people

Enterprise spirit - Love Moutai and win honor for the country with craftsmanship and technology

A production cycle is one year, and it takes at least five years from raw materials entering the factory to finished products leaving the factory.

The wine-making process requires nine times of cooking (distillation), eight times of fermentation, and seven times of wine extraction.

High-temperature koji making, high-temperature fermentation, and high-temperature wine reception are its unique processes. Among them, high-temperature koji making and high-temperature wine reception have had a major impact on the reform of Chinese liquor technology.

Long-term storage is one of the key factors in the formation of Moutai style, which is unique in the liquor industry.

The exquisite blending technology and theory was first proposed by Moutai and is one of the major contributions to China's liquor industry.

The classification and summary of the three typical flavors of sauce aroma, cellar bottom, and mellow sweetness have made an epoch-making contribution to the classification of aroma types of Chinese liquor and the development of strong-flavor liquor.

GB18356-2001 "Moutai (Kweichow Moutai)" is not only a national standard, but also an enterprise standard and an international standard. It is unique in the liquor industry.

The unique air, climate, geography, and hydrological environment prevent Moutai from being produced in other places, which is unique in the national liquor industry.

Moutai has passed the green food and organic food certifications, and has been identified as a protected product of its origin. In the national liquor industry, so far, only Moutai has these three features.

China's accession to the WTO and national economic integration have brought challenges and opportunities to Moutai Distillery Group Co., Ltd. Moutai, the national liquor, will take building a first-class enterprise as its vision, take a new industrialization path, do a good job on liquor, and step out of the liquor world as its development direction, and move towards faster, higher and stronger.