What is the fate of Internet celebrity food?

Farine was the “number one baguette” in Shanghai back then. People I knew in the past made pilgrimages to Farine every week and they all said it was delicious. Now that the problem has arisen, everyone thinks about the baguettes they ate in the past and feels their stomachs, and they all say they feel a little unwell. As soon as Farine closed down, WIYF, an Internet celebrity from the same family, also closed down. Because ice cream cones also use flour. Frank, the French owner who was familiar with Shanghai's gourmet hype routines and made the entire Wukang Road popular, eventually succumbed to his own greed. The fate of the other two former Internet celebrities is worth pondering carefully. For example, Uncle Chesi. When Bureau Zuo wrote about it last time, some people suspected that we wrote "Chesi" as a typo - that's where the problem lies. I am afraid that everyone has forgotten it, so I will introduce it again. Uncle Chess is a cheesecake brand that looks like a hat and is very soft and dense. At the beginning, it followed the same routine as all Internet celebrities have become famous, limited purchases and engaged in hunger marketing, intentionally or unintentionally making people queue up. The longest queues lasted 4-5 hours. People who worked at Jing'an Temple back then may still remember that Jiuguang opened the door at 10 o'clock, but before 10 o'clock there were people waiting at the entrance of the subway to the mall, because that was the door closest to Uncle Chesi. Once the rolling shutter door is pulled up, people will sprint towards Uncle Chesi's counter at a sprint speed of 100 meters, trying to get to the front of the line - just like Heytea today. ?Why did it close down later? It's not because the food is not delicious, but once it becomes popular, "Uncle Zesi", "Uncle Chesi" and "Grandpa Zesi" will all come, making everyone confused and confused. Business became increasingly bleak, and eventually the brand collapsed and closed down. This Internet celebrity 3 years ago provided two keywords for latecomers-cheese and queuing. Which internet celebrity do you think of these two words? Various shops with similar names keep popping up. Which one do you think of? ?Another bankrupt Internet celebrity store, Intimate Pot Sticker Expert, maybe you have never heard of it... It was - probably because the location was inappropriate, Intimate Pot Sticker Expert happened to be renovated on the B1 floor of Hongyi Plaza, and later the location was also changed. I haven't heard that it will be reopened elsewhere. ? It’s so popular that I don’t even understand it. Isn’t it just pot stickers made of spinach skin and cuttlefish skin? How come it has been on all the “must-eat celebrity food lists” in 2016? You must have spent a lot of money on promotion.

The vast majority of Internet celebrities who have survived bankruptcy in the past two years have now calmed down, and can now basically be purchased within 30 minutes. ?Haoyong Baozi? Back then, a fight between aunts in Shanghai over buying its meat buns made a big fuss (I don’t know if it was real or made up), but it did become a publicity stunt for a while. I heard that some people even made a special trip from Come to Pudong to buy. The boss came to buy from this restaurant half a year ago (check out the Shanghai Big Meat Bun Competition). Although there was a queue at that time, the clerk was quite quick and the queue moved quickly. After buying the hot buns, some people couldn't help but walk in the street. Just eat it. Now, there is basically no need to queue. The taste of the meat buns has not changed much. The skin is still soft and the meat filling is chewy and big. However, the buns are sold in quick-frozen format and cannot be bought and eaten hot. Looking up at the baguette, I saw that some people said they had waited for an hour to eat it, and I was speechless. There are so many foods at Raffles, but you still spend more than 20 yuan on a pancake? Anyway, there is no one there now. When I bought it, I saw that they used a machine to spread pancakes. I remembered the food review of the pancakes that I wanted to make back then, and thought that if I had used a machine to make pancakes, maybe more eggs could have been put in. New fans can review the pancake fruit with a few eggs. ? The Bureau finally bought his famous crayfish foot wrap. The packaging was cute, but the taste was disappointing - the lobster meat was old and the taste was not outstanding. I could only try hard to convince myself not to spend 38 yuan. It tastes terrible, but I thought as I ate it, how nice it would be if I had more money to buy a plate of hand-shredded crayfish. Light Cheese, when analyzing the road to Internet celebrity fame, someone said that if you want to create an Internet celebrity delicacy, you have to add things that everyone likes, such as cheese! This is what Light Cheese does, putting five layers of cheese.

In addition to cheese, there is also visible fruit pulp stuck to the surface of the cheese bag. No matter how ugly it is, whether the strawberries or mangoes are fresh or not, as long as you can see the pulp, you will be moved to pay for it. I’m optimistic about this Boston lobster roll shop that hasn’t opened yet. It will definitely become an internet celebrity in the future. It’s strange. I went there twice to buy it, but no matter whether there were more than 30 people in front of me or 7 or 8 people, it took me 20 to queue up. Minutes or so... Myth. As for the taste of this cheese bun, Guangwanghong, the last reviewer of the Bureau, also said that the bread base is about the same as a breakfast bun, the cheese taste is average, the strawberry tastes like strawberry yogurt, and the mango pulp is soft and stale. , only the durian buns have a strong durian flavor which is not bad. ?REMICONE Wuyun Ice Cream ?There are many internet celebrities coming from South Korea, and this Wuyun Ice Cream is one of them. In 2016, it opened its first store in Shanghai, in Longzhimeng, Hongkou. The bureau chief was going to go, but unexpectedly saw Hongkou Longzhimeng on fire early in the morning, so he found a nearby... ? This store was forgotten in a corner of Global Harbor, and there was only one clerk inside and outside. The counter was dark, and when I looked closer, I saw that the black cloud ice cream in the cabinet was gray, as if it had been left unattended for too long and started to turn gray. What I want at the table is the signature Black Cloud Ice Cream. The dark clouds covered the ice cream, which made it inconvenient to eat, so I simply took it off and tore it into pieces with the agents. The director only took one bite and felt it was still too sweet. The lower layer of mango-flavored ice cream has the artificial flavor of mango syrup, not to mention the taste of the three mini macarons. After buying it and taking a photo, I wanted to throw away the ice cream. I felt like it was not far from going out of business. Light bulb handmade tea shop? "Legendary Internet celebrity shop", "Light bulb recommended by Internet celebrities"... When the director first saw the sharing in the voting circle, he added such words. I was a little curious at that time, what is the legend? Which internet celebrity recommends? When it first opened, there wasn't as long a queue in front of the Heytea as it is now, but it always seemed like people passing by couldn't help but buy a cup to try. ? The Bureau bought two, a boba milk tea and a bomb lemon drink. You can’t even see the light bulb glowing in broad daylight ┑(￣Д ￣)┍ The milk tea tastes just average, and the explosive lemon is also a bit sweet... Anyway, many friends in the Bureau said that spending 20 yuan is to buy the light bulb container. Yes, wouldn’t it be good to drink all the green radish? Taoyuan Military Village The main reason why Taoyuan Military Village is popular is that it is expensive. Although they sell soy milk and fried dough sticks, they are still more expensive than their counterparts. Those who have been to his store will understand a little better. The store is beautiful and stylish (the same goes for Bao House). In those days, people could wait in line for two hours to eat it. Now, if you go during meal time, it takes almost half an hour from the time you purchase it to getting a seat. Bureau Zuo tried another round of the Four Diamonds. The fried dough sticks are fried just right, with crispy skin and soft core. The Thousand Layer Shaobing is very chewy and the pastry peels off as you eat it; the salted tofu curd does not have the smooth texture of tofu like the roadside stalls, but has a bit of bubbles and a rough texture that makes it feel healthier. The sausage and scallion oil rice balls were a little greasy overall, especially the fried dough sticks, which seemed to be fried old dough sticks. The eggs had no eggy taste, and the sausage was very good, but it was too delicious to be too short. Regardless of the price, I still like it very much. Of course, it’s not outrageously expensive. I’ll still come here to try it when I’m craving for pancakes and fried dough sticks. Le Caesar? Sure enough, now a person has some bad taste and wants to let the whole world know. Those who like durian are no longer despised like they were in previous years, and they have to hide it. Bureau Zuo boldly predicts that in the future, no matter what you eat or drink, there will be a durian flavor. Le Caesar became popular by selling durian pizza, and they took advantage of the strong flavor to promote it. As expected, everyone soon knew about this restaurant, and those who didn't know it must have been accidentally fainted by the durian smell wafting from their restaurant. His durian pizza had a strong flavor when it was first served, but it was a bit bland in your mouth. Even if you ordered the version with pulp, the durian was not generously placed. Next time, please go buy a whole durian and gnaw it. How about buying a durian for more than 100 yuan and ordering a pizza takeout for a few dozen yuan more? Line Friends Café also has a group of Internet celebrities who rely solely on being cute and promoting cartoon IPs. To put it simply, they can make you buy, buy, and take pictures.

Thinking back to the popular scene when the first Line Friends opened, I remember waiting with the girl for an hour and 40 minutes before being let in. Now there is no need to queue in the store or wait for a seat. A new store was also opened on Huaixi Middle Road, occupying a three-story foreign-style building, and the exterior walls were painted pink. But it’s not as popular as when the first store opened. If you rush over during a weekend or holiday, you may have to wait a while, but you won’t have to queue outside the store. Don’t expect too much from the taste of food in this cute cafe. For the next four, I only felt that the matcha cake roll was edible, and the others were all sweet and tangy with just one bite of extra flavor. ? When walking to Huaihai Middle Road, the director also went to check out two nearby internet celebrity candidates who wanted to be famous - Yifang Fruit Tea and Cuonei Xiaojun Village. They all have their own little characteristics. They want to be popular, but they are not so popular that they turn purple. Normally, when people eat these two, they also like to post a status saying that they have weeded out internet celebrities. I tried three cups and found that the taste wasn't that weird, but I won't miss it after drinking it and won't come here to drink it. ? Before leaving, I went to check out two time-honored restaurants nearby, Guangming Village Hotel and Jintai Zong. ?The fresh meat mooncakes in Guangming Village set a record of queuing for more than 9 hours that year (click? to see the real record of our bureau's fresh meat mooncake queuing). So when we saw that the queue for mooncakes was so short, we couldn't help but queue in. We bought it in less than 40 minutes (actually it took quite a while, I cried), and I was very happy. The fresh meat mooncakes have crispy skin and thick and elastic meat, so they are great to eat while they are hot. For Jintai Zongzi in the alley, you have to queue up before 7 o'clock before the Dragon Boat Festival, and there is a purchase limit... It's not time yet, and there are Zongzi all over the floor waiting for everyone to take a look. The roasted green dumplings from Jing’an Bakery were popular a while ago, but what about now? Before the Qingming Festival at Jing'an Bakery, when the director went to buy some, there was a long queue at the door. A rough calculation showed that it takes about 30 minutes for each batch to come out, and the quantity is only more than 100. If each person can buy 12, they can only be sold to less than 10 people. There were thirty or forty people in front of the seats that day, and they queued for an hour and 20 minutes - I was so hungry after waiting in line, this is probably "hunger marketing". I waited until after the holiday, and there were about four or five people at the door. The store clerk said that it would be available right away. Bought it, just waiting for it to be baked. I didn’t think this roasted green dumpling was very delicious. After one bite, I only had the taste of meat floss and egg yolk filling. The outer shell tasted more like bread like pineapple buns, and I couldn’t taste the taste of wormwood (originally, I didn’t add any wormwood). ), you can feel the faint taste of barley leaves powder until the end of chewing. The above is the interview record of 15 outdated Internet celebrities. This is the current queuing time of Internet celebrities who are still in business: Haoyong Baozi - no queue? Looking up at the foot wrap - no queue? Light Cheese - queue 20 minutes? Wuyun Ice Cream - no queue? Light Bulb Handmade Tea - no queue? Taoyuan Military Village - up to half an hour for meals? Le Caesar - no queue? Line Friends cafe - no queue? Yifang Fruit Tea - no queue? Cuonei Xiaojuan Village - no queuing? Guangming Village Fresh Meat Mooncakes - 40 minutes? Jintai Zong - no queuing? Jing'an Bakery Baked Green Balls - 5 minutes of queuing? Some people may think that only the length of the queuing time is used to judge whether you are lucky or not. Too one-sided. The queuing situation is indeed only one aspect, but it is also a very important aspect. Otherwise, when promoting the Amao and Agou stores, why would they use the length of queuing time to advertise themselves, and why would they have to hire someone to queue up to create a sense of popularity? ?Anyway, after walking around, the seater couldn't help but sigh, if there is really a food that you really want to eat, if you queue for half an hour, it can be accepted within an hour at most. If it is longer, you have to consider whether to wait for it to expire. Go try again. But don’t wait too long. After all, Internet celebrity stores that have attracted too much attention and reputation at the beginning of their opening are really easy to go bankrupt. For things like Guangming Village and Jin Tai Zong, you can buy them out of season and eat as much as you like when they are easier to buy. Why bother to join in the fun at the right time?