Two sessions, tourism and reading, bookstores in scenic spots have a bright future

Travel reading, bookstores in scenic spots have a bright future

Starting from 2014, the National People’s Congress Government Work Report has clearly stated “advocating reading for all” for three consecutive years. In 2017, the Government Work Report The report proposes to “vigorously promote reading for all.” During the Two Sessions in 2018, Zhu Yongxin, a member of the National Committee of the Chinese People’s Political Consultative Conference, proposed in a proposal to establish a National Reading Festival and promote national reading to a national strategy. Since National Reading was proposed in 2006, it has been carried out in full swing, and the efforts of all parties have contributed a lot to creating a reading atmosphere. Among them, travel reading is also an important part of national reading and deserves great attention and promotion.

Travel and reading are motivated by many factors. The first is the increase in economic income and the diversification of cultural needs, the transportation methods have become rich and convenient, and the number of tourists has increased; the second is the atmosphere of national reading, and scenic spots are also important areas affected; the third is the tourism subject's awareness of the information and culture of the tourist destination. need. Important carriers for tourism reading include libraries, cultural stations, scenic bookstores, etc. Among them, scenic bookstores have comprehensive cultural and commercial characteristics and are the focus of this article. Therefore, scenic bookstores carry an important mission. From the perspective of a bookstore, on the one hand, the scenic spot provides readers with a high-quality reading environment, and on the other hand, the tourists in the scenic spot can provide a customer source guarantee for the bookstore; and from the perspective of the scenic spot, the cultural atmosphere of the bookstore complements the scenic spot and is improving While improving the cultural taste of the scenic spot, it also enriches the product content of the scenic spot and adds tourism highlights.

Taking the author’s hometown of Qianjiang as an example, in recent years, the construction of the Qianjiang tourist area has been booming. It now has 7 national 4A-level tourist attractions, and the creation of the national 5A-level scenic spot in Zhuoshui is undergoing unannounced inspections. In the past year of 2017, Qianjiang's tourism promotion was in full swing, safety management was advanced in an orderly manner, tourism reception exceeded 14 million, and tourism comprehensive revenue exceeded 6 billion yuan, which is a remarkable achievement. However, the author researched major scenic spots and found that there is only one library in Chengyuezhuang Inn in Zhuoshui Ancient Town, with a collection of about 3,000 books, covering literature, life, economy and other aspects. There are currently no libraries or scenic bookstores in other scenic spots.

Scenic area bookstores are an important component of the scenic area and play an important role in improving the cultural taste of the scenic area and increasing the charm of the scenic area. Thirdly, bookstores also play a role in promoting cultural learning for local residents near scenic spots. The scenic spots in Qianjiang urgently need to enhance their cultural atmosphere, and opening bookstores in scenic spots is an important way. Based on this, the author puts forward the following suggestions.

?The first is to create a scenic bookstore with a complex reading space. Traditional bookstores with mainly sales functions are gradually being replaced by bookstores with complex reading spaces. The decoration style of the new bookstore should be improved to suit the characteristics of the scenic spot. Provide books, tea and coffee, music, cultural and creative products, etc. It should not only attract tourists to come in, but also allow tourists to stay, create a unique cultural space, and deeply experience the charm of scenic bookstores.

The second is to provide local cultural books and cultural and creative products to enhance tourists’ recognition of the tourist destination. In terms of the introduction of books to bookstores, the focus is on presenting local culture and history. For example, Qianjiang has a profound national culture, history and customs. It is necessary to fully cooperate with the Federation of Literary and Art Circles, Writers Association and other units to obtain Qianjiang local cultural books. At the same time, the supply of tour guide information service books will be strengthened. In this way, it can not only meet the tourist information needs of tourists, but also increase their cultural identification with Qianjiang. In addition, it is also necessary to strengthen the research and development and production of cultural and creative products with local characteristics in Qianjiang, such as postcards, tourist medals, etc., to expand the purchasing range of tourists.

The third is to enrich the space functions of the bookstore and carry out multi-business operations. Bookstores in scenic spots can be combined with restaurants and inns. Rucheng Yuezhuang Library is a branch of Qianjiang Library in Zhuoshui Ancient Town. This branch has done a better job of improving visitors' stay experience by providing a variety of books. Bookstores in other scenic spots can learn from the successful experience of this case.

The fourth is to strengthen multi-faceted support from the government and other social entities. The development of bookstores in scenic spots cannot be separated from the strong support of the government. The government must make efforts in terms of policies, regional planning, and financial support.

Then there is the need to train high-quality reading culture promotion teams to promote the opening of bookstores in scenic spots and the construction of reading culture. Secondly, social welfare organizations and cultural entities can provide some high-quality cultural services, such as collecting local folk songs, dances, folk customs, etc., creating audio and video products, and enriching the product categories of bookstores.

The fifth is to organize a variety of cultural activities and use various media to build the bookstore into a new attraction. In terms of space, bookstores in scenic spots are embedded in scenic spots, which has a natural advantage of concentration of manpower. We should also enhance our attractiveness through rich cultural activities. For example, readers' gatherings, cultural forums, tourist essay collections and other activities can be held to increase the exposure of bookstores in scenic spots. Make full use of traditional media and new media for publicity and promotion, attract tourists from far and near to visit the bookstore, and create a cultural landmark of the scenic spot.

The tourism bookstore model not only brings a spring breeze to the development of tourism, but also provides new ideas for the revival of physical bookstores. It can be said to be the best of both worlds. National reading is in full swing and tourism in Qianjiang is booming. It is a good time for the development of tourism reading. As an important part of this model, bookstores in scenic spots undertake important tasks and have great prospects for development. The opening and development of bookstores in scenic spots are of great significance. We look forward to making Qianjiang Scenic Area more full of book fragrance and cultural atmosphere and writing a beautiful chapter for the development of Qianjiang.

(Qianjiang Song Yushuang)