The last batch of Bingdundun products will be produced at the end of June. Are you still enthusiastic about Bingdundun?

Yes, because Bing Dundun, as the mascot of the Winter Olympics, is not only a derivative of culture and culture, but also has a more vigorous vitality than competitive competitions.

On September 17, 2019, the mascots for the Beijing 2022 Winter Olympics and Winter Paralympics were released. "Bingdundun" officially appeared in front of the public as the mascot. "Bingdundun" also caused a small craze, and then gradually fell silent. Many people's icebergs are gathering dust in a corner of their homes, tepid.

Until 2 years later, on the eve of the opening of the Winter Olympics, the popularity of Bingdundun suddenly rose. Relevant data showed that on the day of the opening ceremony, the popularity of Bingdundun was 250,000. After the opening ceremony, the popularity did not drop but instead rose, and reached the peak of popularity with nearly 930,000 on February 7. On February 20, the Winter Olympics came to a successful conclusion, and the popularity of Bingdundun surpassed the popularity of the Winter Olympics for the first time.

After leaving the blessing of the Olympic Games environment, how can this panda capture the public's enthusiasm? Pei Fangliang, deputy director of the Yellow River Industrial Economic Research Institute, who has been engaged in large-scale economic research for many years, gave his opinion. "Compared with the national passion that competitive sports can ignite in a short period of time, culture and cultural derivatives will have more vigorous vitality if they plan for long-term development." Pei Fangliang said.

The birth of mascots embodies the efforts of creators. Therefore, the Beijing Olympic Organizing Committee has registered the copyright of the mascot images of Bingdundun and Xuerongrong with the China Copyright Protection Center from the beginning of the selection. , and make careful plans for intellectual property protection.

During the Winter Olympics, market supervision departments across the country carried out extensive special actions to protect the intellectual property rights of Olympic symbols and strictly investigated infringements. In addition to intellectual property protection, Pei Fangliang believes that new mascots are born at every Olympic Games, which inevitably imposes restrictions on the long-term development of Olympic mascots.