Ningbo Hema Fresh Member Store Experience

Introduction: Hema Xiansheng is Alibaba’s new retail format that has completely reconstructed offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market. It is a new trend in the retail industry. Customers' consumption method is no longer just in-store consumption. They can also purchase and place orders on the Hema App, and Hema guarantees delivery within 3 kilometers within 30 minutes. On December 1st, the second Hema Fresh Store in Mingzhouli opened in Ningbo. Follow me to experience this internet celebrity store!

Why is Hema Xiansheng called a membership store? In fact, Hema Xiansheng is a fresh food experience store for Alipay members. The main purpose is to let customers experience it, so that customers can have some impressions in their minds when purchasing goods at home, understand the condition of the goods they bought, and reduce the number of customers. concerns about online shopping. At the same time, Hema Xiansheng only supports Alipay payment, and its purpose is to promote the Internet payment model.

Hema is a supermarket, and Hema Fresh is a reinvention based on the supermarket format. Therefore, in the store, Hema displays various products displayed in traditional supermarkets, allowing customers to choose and buy. There are many types of products, which satisfy different consumer groups and attract different levels of consumers. Walking into the supermarket, you will see black shelves, glass frames, and wooden countertops, with a simple style. The supermarket includes areas for aquatic products, fresh food, tobacco and alcohol, snacks, daily necessities, etc. The merchandise is neatly displayed and highly standardized. Hema Xiansheng has an automated transmission device installed on the top. The products are picked through the automated transmission device and delivered to the hands of the delivery person, who finally delivers them to the customer's home.

Hema is a vegetable market. When you walk into Hema, what catches your eye are the tempting Boston lobsters and the lively king crabs. This is Hema’s product selection innovation, and fresh food is its core category. Customers can buy affordable and fresh domestic and foreign seafood at Hema, and they can also have it processed and eaten directly in the store. At the same time, Hema also maintains all kinds of fresh products, vegetables, meat, fruits, etc. in the original supermarket. Hema meets the different consumption needs of different customer groups, allowing customers to buy all kinds of commodities they need in Hema. ? ? ?

Hema is a restaurant. One of Hema's innovation points is service innovation, breaking the traditional supermarket structure and constructing a new offline experience model. In the store, there are a variety of restaurants, Japanese food, Hong Kong style, drinks, desserts... This new service system extends customers' consumption time in the store and turns the traditional supermarket into a place of leisure and entertainment. Take it easy.

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You can see the mascot hippopotamus everywhere when you enter Hema Fresh. The little hippopotamus will always tell some cold jokes, "You haven't eaten my tofu", "If you don't have a boyfriend, Hema will be your pawn." Coolie", "Who doesn't want to have a pair of long legs", "Those who can eat will not have bad luck" and so on. The existence of these slogans satisfies the psychological appeal of the post-80s, 90s and even post-00s generations. In general, promotional slogans are flexible and adaptable to cater to the psychological demands of current consumer groups. Hema Fresh’s shopping guides are uniformly dressed in blue and red work uniforms. They are active and enthusiastic, and are always ready to serve customers and solve problems.