Why did Amazon's Christmas sales drop instead?

There are many factors that affect the decline in sales, which are mainly analyzed from internal and external reasons:

The first is internal factors.

1, Listing optimization update: an important factor affecting sales. If the product sales decrease, the seller must consider whether there is a list page to update the product recently. For example, the main picture has been changed, and the title and product description have also been modified.

2. Exposure reduction: The main performance is that the product ranking has changed, the ranking has been surpassed by other products, the traffic has decreased, and the sales volume has decreased.

3. Out of stock: If the product supply is insufficient and the logistics is delayed, the product may be out of stock. If it is not replenished in time, it will affect the sales of products.

Second, external factors.

1, the product is sold: the product is sold away from the traffic introduced by the seller, resulting in a decline in sales. The more followers, the greater the impact on product sales.

2. Seasonal products: products affected by seasonal and holiday factors. According to different seasons, the peak season and off-season of sales are also different.

3. The impact of bad reviews: The buyer's bad reviews of products will reduce the weight of comments and reduce traffic. When users see bad reviews, it will affect their willingness to buy and the conversion rate will also decrease.

Amazon is the largest online e-commerce company in the United States. Located in Seattle, Washington. Is one of the earliest companies to start e-commerce on the Internet.

Amazon was founded in 1994. At first, it only operated online book sales, but now it has expanded to a wide range of other products. It has become the online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world. Under the company name, it also includes subsidiaries such as AlexaInternet, a9, lab 126 and Internet Movie Database.

Amazon and other suppliers provide customers with millions of unique new, refurbished and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.