The inspirational story of celebrity Steve Jobs

The inspirational story of the famous Steve Jobs

When it comes to Apple mobile phones, we will think of Steve Jobs. Yes, Steve Jobs is a legend. The following content is brought to you by me. Inspirational story, everyone is welcome to learn!

On February 24, 1955, a baby boy named Steve Jobs was born in San Francisco, USA. His Jewish parents Less than a week after his birth, he coldly announced his abandonment.

At this time, Jobs had no plans for the future. What grew in his body was only the awareness of death. This year, he was a freshman at Reed College in Portland, Oregon. After only one semester, he dropped out of school because he had spent all his adoptive parents' savings.

Thirty-three years later, when Steve Jobs, the CEO of Apple, attended the graduation ceremony of Stanford University, he recalled when he was 17 years old. This was two years after he was diagnosed with pancreatic cancer. Jobs' illness has affected the nerves of people around the world, and he seems to have a fuller say in death. Life is not a process taken away by death, but a process given by death. "Remember that I can die at any time, that's what I know, and that's the best way to avoid the pitfalls that can cost you everything."

Growth

From Steve Jobs in 1976 Since founding Apple, he has been in charge of Apple for 25 years, excluding the 10 years in which he was absent.

He claimed that working at Apple was not about money, so he received an annual salary of $1.

When NeXT was acquired, he sold the $1.5 million worth of stock he received at the lowest price, leaving only a symbolic share.

"Our goal has never been to defeat our competitors or make money. Our goal is to do something as extraordinary or greater as possible." If such a slogan is not the company's public relations slogan, listen to it. It sounds more like the roar of the tyrant Caligula.

In 1982, five years after he founded Apple, Steve Jobs, who had long hair and a yuppie mustache, was worth $159 million "overnight," making his first appearance in Time. Magazine cover. The rapid expansion of wealth has not caused this young man to have a psychological tilt. He is still ignorant that his appearance lags behind his identity.

Until the eve of founding Apple, Jobs continued the sloppy style of his student days. When he was working at Atari, he was assigned to work the night shift because he smelled too bad. This young man who works without even raising his eyelids seems to be indifferent to the changes around him.

But he is not static. His attire gradually formed a stereotype, with a black top, sky blue jeans and gray sneakers becoming his "standard configuration".

Achievements

"Jobs has worked for 35 years from his debut in 1975 to today. The last three years seem to have been a slap in the face of 35 years of skill - he used a The iPhone surpassed Nokia, before it surpassed Sony with the iPod, and then turned around and used the iPad to shake up Microsoft and Intel. " Zhou Hongyi, chairman of Qihoo 360, commented on Jobs's tricks.

However, Jobs's self-centeredness is not self-aggrandizement. His old partner Sculley once said: "Even if you are not the boss, at least you must pretend to be one." Aimar .DeWitt also felt this way: "It is not easy to interview Steve Jobs, because he has been trying to stay strong."

Through the epistemological foundation of "user experience", from product development to production line to In every aspect of the market, the role of "product manager" played by Jobs conveyed his personal will to every end of the company.

After creating the Apple myth single-handedly, Jobs thought about his historical mission. In his view, the monopoly of a successful company is nothing more than the result of the alternation of two forces: either the research and development of new products or the expansion of sales business, and the latter will always end due to the monopoly of new products.

Creating a God

In fact, Jobs has become the god of the global "Apple Cult".

In 1971, fierce campus movements broke out in most colleges and universities in the United States.

At the University of California, Berkeley, tear gas filled the entire campus and rioting students fled in all directions. However, on a lawn under the tree, a young man with long hair, a big beard, and wearing blue jeans watched all this with indifference, and spoke disdainfully to his friend Steve Wozniak, who also looked slovenly and embarrassed. Said: "We are the real revolutionaries."

The person who said this was none other than Steve Jobs. At that time, no one knew that this long-haired hippie would lead the digital revolution of all mankind in the future. Life. His birth coincided with the American baby boom in the 1950s, and his teenage years coincided with the "New Left" movement and the "counterculture" craze in the United States.

The "New Left" pursues a more equal social order, while the hippies are cynical and unwilling to be restrained. The two currents of thought come together to form the source of the young Jobs' values. He also wants to break the stereotypes of the old world and build his own ideal world.

"Live to change the world" is Jobs's most famous saying. It is not difficult to see his idealism, which was formed when he was young. He was an illegitimate child. He knew about his unfortunate life experience when he was in middle school, which led to his inner fear, but also formed his amazing willpower. At the age of 11, he was able to convince his adoptive parents to move because he didn't like the living environment at the time. When applying for college, he persuaded his adoptive parents to spend a lot of money to send him to the expensive Reed College.

There was never anything he couldn't do, which made Jobs develop an arrogant temperament; and the fact of being abandoned made him feel helpless. He was unwilling to accept the mockery of fate, and the special environment in the United States in the 1960s and 1970s opened up his ideals. Under the influence of these three factors, he must achieve his goal at all costs. This is his ruthlessness, so that when he manages the company, he always appears to be powerful, mean and domineering. He always insults employees as "idiots" in order to make them afraid of him; he will drive away anyone who dares to stand in his way at all costs, even if Gil Amilio is so kind to him and allows him to be reinstated. He can also be cruel to people who return to Apple - because he wants to control everything.

Dictatorship

To some extent, Jobs was a dictator. In fact, he has many similarities with Adolf Hitler: both like to eat vegetarian food and live a simple life - Jobs wears his Levi's jeans all year round, and Hitler's white shirt is often patched. Both of them were extremely good at giving passionate speeches in front of the public, both could control the desires of the public, and both were extremely knowledgeable about "beauty" - Hitler had his own unique insights into the appreciation of European oil paintings, not to mention Jobs, who was very interested in "beauty". The understanding of "beauty" is almost innate.

The two have one thing in common, that is, they require their subordinates to remain absolutely loyal to themselves, and they both have a perfectionist tendency. Fortunately, Jobs was not interested in politics.

Jobs’ neighbors are all employees of Hewlett-Packard, the veteran of Silicon Valley. Under the influence of these people, he has been obsessed with electronics since he was a child. In the late 1970s, the personal computer trend began to appear in Silicon Valley, so Jobs' energy was naturally fully devoted to the IT world.

But this does not prevent him from constructing a blueprint to change the world in his own way. On the contrary, his persistence has given Apple a charm beyond the ordinary from the beginning. He stubbornly insists on aesthetic design and user experience first, so it is not difficult to understand why Apple's products are always so exquisite.

However, this elite consciousness of excellence was not the most effective in the 1980s, when personal computers and even other IT products were moving towards the mass market. At this time, people's pursuit of standards and scale far outweighed the requirements for individuality and refinement. Therefore, even if Jobs was not forced to leave Apple in 1985, he still would not be able to compete with Microsoft, which represented mass consciousness and economies of scale.

Steve Jobs became a "god" because times have changed with the advent of the financial crisis.

Due to the financial crisis, Freddie Mac and Freddie Bank went bankrupt, Lehman Brothers went bankrupt, and General Motors also filed for bankruptcy reorganization. The authority of these traditional large companies was defeated. Americans themselves are also thinking about whether cheap and high-quality consumerism is really beneficial to society as a whole.

In this social context, people began to look for high-quality products and new authorities.

At this time, Jobs's stubbornness won the admiration of the public. Apple's insistence on high-quality products makes people feel that Apple's products will not depreciate in value. Although they are expensive, they will not be abandoned in a short time. In this way, after the financial crisis, the whole world was queuing up for an electronic product - the iPhone. This was an unprecedented phenomenon.

Since then, Steve Jobs has become an authority worshiped by the global public. Therefore, even though 2/3 of the people do not know the purpose of the iPad, this tablet product was still sold out in just two months after it was launched. 2 million units.

I believe that his story will inspire more people to realize their dreams and constantly surpass themselves. There may be no reward for the time being, but our growth in this will make us gain more. More, come on! ;