May I ask about the philosophy and slogans of Samsung, Dopod, Philips and LG?

1. Samsung (SAMSUNG)

The Korean brand Samsung positions itself as: leading the revolution of digital integration; its core brand connotation is: digital world; its brand proposition is: Digital All.

Samsung’s brand slogan is: innovative life, mobile fashion, and healthy life.

Samsung mobile phones have always advocated the brand concept of "elegance and fashion" in terms of brand building.

Samsung laptops have been advocating the brand concept of ‘new businessism’ since entering the Chinese market. Samsung has always paid attention to the usage environment of business people. In 2006, Samsung evolved from the product level to focus on the lifestyle of business people, which reflects the humanistic care of Samsung laptops.

What is particularly noteworthy is that in 1999, Samsung decided to join the Olympic TOP Plan (The Olympic Plan, a global sponsor plan) to improve its brand image. Since then, Samsung has integrated the Olympic concept into its corporate brand. Samsung firmly believes that the Samsung brand and the sports and leisure industry are the most perfect combination. By sponsoring the world language of sports, Samsung will attract the world's attention and thus raise its own hopes.

2. Dopod

With "Enjoy Mobility" as its slogan, it is a high-tech company focusing on the production of intelligent collection. "Inspiring business, innovating the future" is Dopod's new brand concept launched in 2007. The connotation is: Smartphones will develop in two directions: light, thin, compact and powerful large-screen mobile phones, creating and leading a new business trend.

3. Philips

The old concept slogan that has been used for 9 years is: Let us do better. (Let's make things better.) Launched a new brand promotion theme in 2005: intuition and simplicity. (Sense and Simplicity)

4. LG

In 1995, Lucky and Goldstar reorganized and changed their name to LG, and then launched the slogan: Digital Leader - LG (Digital Creation). This slogan is to express the company's future trend business philosophy. It is relatively cutting-edge, but it is also a relatively cold slogan.

Starting in 2003, LG launched a new slogan: Let's Go. The first letter happens to be the name of LG. LG hopes to use this slogan to bring its most cutting-edge technology closer to consumers' living conditions, close to consumers, and convenient for consumers.