Is the corporate culture slogan the same as the corporate purpose?

Enterprise purpose refers to the general goal, general direction, general characteristics and general guiding ideology of enterprise production and operation determined by enterprise managers. It reflects the values, beliefs and guiding principles set by enterprise managers for the business that the organization will operate; Describe the image that the enterprise is trying to establish for itself; Reveal the differences in objectives between this enterprise and other enterprises in the same industry; It defines the main products and services of the enterprise and the basic needs of customers that the enterprise tries to meet.

The slogan of corporate culture is to embody the values of corporate culture with specific words and graphics, and post or hang it in the office area within the enterprise.

The two are different, and the cultural slogan states the purpose of the enterprise.