How to write attractive copy?

Clearly know the purpose of your copywriting. Take "One small step forward, one giant leap for civilization" as an example. This sentence is "popular" in the copywriting of various public toilets. The purpose is to remind everyone to pee a little forward, pee accurately, and don't leak. .

To sum up, the reasons are nothing more than the following four points.

1. It has nothing to do with me

2. No touching points

3. Within the scope of cognition

4. Don’t know how to express What

Basically, if you have the above 4 points in mind when writing titles, it will be easy to tell whether the title you write is up to standard.

Learn to write good titles

How to write a good title? Before we formally introduce how to write a good title, we still have to go back to the basic elements of writing copy. Only by clarifying this can we be able to use it flexibly and selectively, that is, who to say, what to say, and how to say it.

To whom, the biggest inspiration for the title is to understand the circle and preferences of the main audience. This helps us put appropriate keywords in the title so that they will feel the following at first glance. The content will be relevant to you.

What to say is to figure out what the customers and the platform itself have, and whether the content is attractive enough. If it is attractive enough, we can also take the lead in putting them in the title. , if not, convert it into content they are interested in.

Here, I would like to emphasize that you should try to write as few headlines as possible. If you write too many headlines, readers will become immune to them, which may lead to misunderstandings that all later articles will have no substantive content. without accessing the content written.

If the above answer is not clear enough, it is recommended to follow me and send a private message to "Copywriter" to give you a more detailed reply.