Do you want to be a master of persuasion?

There are two steps to persuasion: 1. Turn your point of view into someone else's; 2. Let the other person do what you want with his own point of view.

If you want to be a master of persuasion, you must first know how persuasion happens. What we really want to convince is not the audience's ears, but his brain.

Our brain is divided into three parts: 1. Instinctive brain, eager for security and reward. Therefore, leaders with firm attitudes and firm speeches are more convincing; 2. Emotional brain, stimulating * * * is the key. It is often very effective to impress each other with your own personal experiences and feelings; 3. Logical brain, the key is to make people feel that the conclusion is derived by themselves. Therefore, apart from the content expressed, if you can make people feel that your organization is clear and logical, you will be more likely to accept your views.

Author Simon has made an in-depth study of being persuaded. He is a world-class speech writer who has written speeches for many top politicians and entrepreneurs and taught them how to make speeches. So he knows how to impress others with words.

After knowing why you are persuaded, you should try your best to attract the attention of the other party. Many times, we don't even have a chance to open our mouths and let each other listen to us. So before we speak, we should draw each other's attention to the details that are beneficial to us.

5. The three most eye-catching topics are: 1. Make love. Many movies will use this element, which can naturally draw people's attention back from anywhere; 2. danger. For example, next to the slogan "Smoking is harmful to health", skulls are often painted; 3. new things. The content is novel and creative, which is why Thai advertisements are talked about.

6. But there are two points to note: first, persuasion is the best when other people's mindset has not yet formed; Second, the most important thing to persuade is not to persuade others to become their allies psychologically. Standing on the same front, there will naturally be no confrontation.

7. It is not enough to have expressive ability. If you want to convince others, the core is to have credible content that the other party has to accept. And data is the best tool to enhance your credibility.

Let me give you two examples: Do you often use ambiguous expressions such as "a little", "a little" and "very good" in your work report? If so, the credibility of what you said will be greatly reduced. But it would be more convincing if numbers could be used instead.

9. In addition, bosses often use data to set goals when evaluating employees, which can make employees feel fairer and more convincing.