Business plan of cake shop

Business Plan of Cake Shop 1 1. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about 95,000 yuan.

Equipment investment:

1, the rent is 5000 yuan.

2. The facade decoration is about 20xx yuan (including storefront decoration and light boxes);

3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold;

4. Employees (2 employees) need 500 yuan for the same clothes.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop needs 1 cake master, 1 waiter, and the salary is 20xx yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

Introduction of cake shop business plan 2 project;

The DIY cake shop project is nothing new. I want to run a cake shop that provides raw materials, tools and venues and professionally guides customers to DIY.

Here, the vast number of consumers (mainly students) can make DIY cakes themselves, and they can make a hotel-class cake, a unique love cake, DIY cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs and so on without any foundation of West Point. But the main product is cake DIY, and at the same time we still have to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share in teams and learn from individuals. They can put aside all their troubles and devote themselves to the infinite fun of DIY.

I named the store "Happy DIY Cake Shop", hoping that every customer who comes here will have a good mood and make delicious cakes happily.

Reasons for choosing this project:

Nowadays, young people are very creative, everyone is curious about new things, and most of our friends after 1980s and 1990s lack the ability to do things independently. We can provide a platform for everyone to do things, and we can also make everyone feel spiritually satisfied!

Project location selection:

Choose in densely populated areas, residential areas and bustling commercial areas of universities such as Beijing Haidian University. Because there are many universities and residential business districts with a fixed customer base, college students and white-collar workers have high consumption power, love novelty and practicality, prefer small shops with their own characteristics, love comparison and love enjoyment. Moreover, students have strong communication skills with young customers, and couples will prefer to patronize.

Environmental analysis:

(A) Analysis of the external environment

1, the competition is not fierce, and the development space is large.

2. Universities, business districts and other places have a fixed customer base, and their spending power is relatively high.

3. The store is fresh and unique, the price can be accepted by many trustworthy word of mouth, it is easy to attract consumers from all walks of life, facing a wide range of people, and it is not affected by the off-season.

(B) internal environment analysis

Provide warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers and guaranteed services.

Project prospect analysis:

With its unique entrepreneurial style, fresh and unique taste and reliable price, DIY cake shop is easy to attract consumers from all walks of life. "DIY cake shop" is the gold industry in 2 1 century. In recent years, the West Point industry has shown unprecedented enthusiasm and development momentum in China, with broad development prospects and huge development space. With the improvement of people's living standard and consumption level, West Point is attracting more and more consumers with its unique charm. People who celebrate their birthdays with exquisite big cakes bring warm blessings and elegant taste.

From online surveys and field visits, we can see that there are no or few professional and comprehensive DIY dessert houses in the market at present, mostly because the products are single and the service is not systematic, but even so, their business is still very good. Moreover, it is the market development period for college students and young people, and the shopping habits of young people, our excellent prices and good quality are inevitable requirements. The market and consumption power around the school have been greatly improved, and the consumption mode made by the mind is the new favorite of the market.

Project risk analysis and countermeasures;

(1) External risks:

1, the influence of the state on the production, sales, inspection and advertising policies of the food industry.

2. Existing competitors and sneaky competitors in the market have joined in, which makes the competition more intense.

3. The risk of being replaced by the advanced technology of other cake shops due to low technology content.

4. Raw material supply risks of upstream suppliers.

5. Bank loans or other financial risks.

(2) Internal risks:

1, product production standards are not uniform and equipment is not complete.

2. Uncertainty of market adaptability and adjustment ability.

3. The safety of cake raw materials and ingredients.

4. Whether the price and service can meet the development needs of the company.

5. Other issues in the company's business decision.

(3) Coping strategies:

1, familiar with relevant laws and regulations of food industry.

2. Strictly follow the company's product inspection procedures to ensure food quality and safety.

3. Recruit and train technicians who can make cakes and operate advanced equipment.

4. Be good at managing upstream suppliers to ensure the timely supply of raw materials.

5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and formulate business strategies in time to adapt to market changes.

6. In a certain period of time, investigate the customer's reaction and improve the company's business in time.

Marketing strategy:

(A) product strategy

Provide comfortable venues and complete materials and equipment, with special guidance. Customers can choose different materials to make cakes according to their own needs. It is extraordinary to make cakes for your relatives, lovers, children, friends, yourself and yourself and show your creative talents. You can also make chocolate, biscuits, jelly pudding, biscuits, pies, egg tart puffs and so on. At the same time, we still have to sell finished products and fixed products. Customers can make unique cakes according to their own tastes, needs and hobbies. We also deal in coffee and other drinks. If customers want to taste freshly baked cakes, they can stay in our cake shop for consumption. There are comfortable tables and chairs in our shop for customers to enjoy. Customers can taste our coffee and other drinks while tasting the cake. Through the combination of cake and coffee, we can not only meet the taste needs of customers, but also taste our coffee and other drinks. Through the combination of cake and coffee, it can not only meet the taste needs of customers, but also enhance their taste, thus attracting more consumers.

(B) the price strategy

Price is a sensitive factor in the economic environment. The influence of market price on competitiveness should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically, the price must be acceptable to the public. If we want to adjust the price, we must improve the service quality at the same time. Customers' DIY cakes will be priced within 60-200 yuan according to their size, and other DIY products will be priced appropriately. The price of finished products in the store is similar to that of other pastry shops.

The breakdown charging method is general cake basic materials, with the lowest charge of 50 yuan, and the price can be adjusted according to the size of the cake. Including the required materials, customer's own ingredients (weighing), self-processing, commodity processing equipment, apron and method guidance, packaging, our shop provides one-stop service. All the expenses are included in the materials, but disposable hats and gloves and aprons are extra.

On Valentine's Day, Christmas, Chinese Valentine's Day and other special festivals, we can make appropriate adjustments according to the market environment, mainly by launching various activities to attract customers.

Promotion strategy

With the implementation of the membership card system, customers can become permanent members only by paying a certain amount. With the membership card, they can enjoy discounts when spending in our store, and they can also receive small gifts when launching activities in the store. Non-members can get exquisite small gifts if they spend a certain amount at one time.

(4) Advertising and publicity

1. Distribute leaflets near the school.

2. Put up posters

3. Contact the TV station to promote DIY promotions.

4. Cooperation with Guangdong Radio Station

Distribution strategy

1, telephone order. (mainly for white-collar workers with busy lives)

2. Order online. Our main target consumer groups pursue and guide fashion, have a strong sense of health, and the computer penetration rate reaches 99%. Online ordering is a convenient and fashionable sales method. Customers can find relevant samples about our store by logging in to our website, and they can leave messages online. )

Business Plan of Cake Shop 3 Desserts and snacks have always been the favorite of female friends. If you can open a cake shop in a female gathering area and also operate birthday cakes, it should be a good choice. As long as we make our own characteristics, we will be loved by our friends. The following is a model essay on the cake shop business plan. Welcome to read!

First, an overview of the cake shop.

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, business objectives.

Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, market analysis.

1, source:

Our target customers are: general consumers who go shopping and entertainment in the commercial street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors:

The survey results show that there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, the business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation.

1. Startup assets:

It costs about 95,000 yuan.

2. Equipment investment:

(1) The rent is 5000 yuan.

(2) The facade decoration is about 20xx yuan (including storefront decoration and light boxes).

(3) About 1.500 yuan put into shelves and sold Taiwan.

(4) Employees (2 persons) need 500 yuan for the same clothes.

3, the biggest investment in machinery and equipment:

80,000 yuan (including cake making set)

4. First purchase:

Flour, cream and other raw materials, about 6000 yuan.

5. Monthly sales (even number):

2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

6. Monthly expenditure:

14033 yuan.

7. Rent:

The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

8. Cost of goods:

About 30%, about 5000 yuan.

9. Employee salary:

10 square meter shop needs 1 cake master and 1 waiter, with a salary of 20xx yuan.

10, utilities and other miscellaneous expenses:

700 yuan.

1 1, equipment depreciation expense:

Calculated by 5 years, it is 1333 yuan per month.

12, monthly profit:

According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and restrictive factors of intransitive verbs;

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

Cake Shop Business Plan 4 I. Summary

With the rapid development of social economy, people have higher and higher requirements for spiritual and material culture. However, the improvement of the quality of urban life, the acceleration of the pace of life, and the rapid infiltration of diversified cultures have forced many traditional industries to face the stage of inheritance and innovation, and also made consumers pursue higher and better spiritual and material enjoyment.

However, analyzing today's society, the theme that people pursue is nothing more than green, health and fashion.

Throughout today's society, people pay more and more attention to eating, and three meals a day are more and more varied, especially breakfast, which is simpler but not simpler. This is especially reflected in many modern white-collar workers. Therefore, it is necessary to open a modern open fashion cake shop that integrates tradition and innovation. Let customers throw away the "irritability" behind the fierce social competition when they are busy or leisure. It also gives them more understanding and choices about catering. As for the traditional cake industry, it is facing huge industry competition. We need to stand out from the competition, and gradually build brands and a series of products with good reputation.

Our products cover: Chinese, Japanese and western cakes, all kinds of Chinese and western cakes, desserts, cheese products, fresh fruit and vegetable drinks and tea. All our products must emphasize the concepts of green, health and fashion. Realize modern consumers' mentality of "seeking differences" in products.

In addition, we will also establish an e-commerce platform to facilitate customers, consolidate ourselves, achieve double-line profitability and achieve ultimate benefits through hard promotion.

We will strive to create more social value around a concept and meet the needs of different consumers. When consumers are satisfied, they will also win more word of mouth, so as to build and promote their own brands and achieve profitability.

Second, the company description

Our company is a company involved in the catering industry, focusing on health and leisure services. Xu Tu gradually established its own brand and occupied the market share.

The company is involved in a traditional industry, but it is a company that constantly strives for innovation, development and survival on the basis of traditional industries. The company is bound to face fierce industry competition, but it will not ask for a share with the weak posture of a newcomer. But to occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.

The company's main business: Chinese and Japanese western-style cakes, desserts, snacks and cheese products of various styles and tastes, as well as freshly squeezed and freshly squeezed healthy fruit and vegetable drinks and various tea products. The company's products will adhere to the concept of freshness, green, health and fashion, meet customer needs and achieve a win-win situation.

In addition, with the help and promotion of e-commerce platform, the company will build its own online sales platform, implement door-to-door delivery by special personnel, realize brand docking, and adopt a two-line sales model to truly realize the integration of production, sales and service, maximize the company's value and meet the different needs of customers.

Third, the purpose of the company

First of all, the company will adhere to the concept of green, healthy and fashionable. Do your best to make yourself have a sense of mission, so that customers can be fully respected and enjoyed, and at the same time they can be recognized.

Second, based on providing cakes, snacks and drinks with various tastes, we should base ourselves on the market and look to the future to serve customers.

Third, business purpose: green, healthy and fashionable. Responsibility gives a mission, and a smile brings respect.

Fourth, the company's goals

First, the company's products will be favored by the market. Compared with ordinary cake shops, our products are aimed at customers of all ages, from children to the elderly, and all kinds of new cakes and drinks.

Second, after a new product is launched, it will naturally attract a certain customer base, and then slowly develop various new products, so as to introduce more and more products that belong to our company's characteristics and make our own characteristics in this industry.

Third, from the standpoint of customers, the company will do its best to be responsible for customers, so as to establish a good reputation and a good image for the company, thus achieving brand building.

Fourth, the most important thing is that the company should make a profit. Ideally, the three-year plan should be based on the market in the first year, expand the market in the second year, and achieve real profit in the third year.

Verb (abbreviation for verb) business item and content

As a service industry, we not only provide a single product and considerate service, but also attract customers. Therefore, our company deals in special products, in-store services and clerk services.

First, the main products:

All kinds of Chinese and western cakes, pastries, desserts and cheese products.

In the early stage, "Kossamir" or "85°C" will provide us with finished products, which we will use to package new products, ensure quality and improve quality, and finally launch our own products. We will also hire professional bakers to design and improve, launch our own special products and become the brand project of the company. Special flagship products will also be launched in various holidays or different seasons.

All kinds of fresh healthy fruit and vegetable drinks.

Fruit and vegetable juice drinks will purchase the freshest and full fruits and vegetables, mix with various product formulas, juice them separately, and stir them evenly, so as not to lose any original juice and nutritional value as much as possible, and give customers the freshest and most nutritious fresh fruit and vegetable drinks.

Packaging category

Especially for the main meal packages of white-collar workers nowadays, such as breakfast, Chinese food, afternoon tea, dinner and midnight snack. Different time periods are accompanied by different nutrition packages. Make every product worth the money.

Second, elegant and comfortable in-store environment.

Traditional cake shops rely on products and their own brand value to attract customers. However, what we attract customers to patronize again is not only our own special products, but also the elegant in-store environment. Customers come to our store to enjoy leisure time and pursue a relaxed and pleasant feeling. Therefore, the decoration in the store should be dominated by bright colors close to nature, giving people a more relaxed feeling. If you eat in class, the fashionable and humanized table and chair layout is in line with the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knickknacks, small details leave a deep impression on customers.

Third, relax the service of relatives' clerks.

No matter what industry, customers are the most important, not to mention the service industry, customers are God, so high-quality clerk service is also crucial. Shop assistants should establish close and tacit relations with customers, actively communicate with customers in the course of business, so that customers can feel intimate and have a good impression on the company and shop assistants. This is a good way to cultivate a fixed number of customers.

We will unify the clothes of the shop assistants and train them to have a unified welcome slogan, be polite and modest, and serve with a smile.

Operating principle of intransitive verbs

First, the principle of honesty and trustworthiness. Treat consumers politely, without cheating, and be friendly and hospitable. In addition, the quality of goods must also pass.

Second, the principle of smiling service. The customer is God, and it will be a true feeling, so be polite, modest and respect each other.

Third, the principle of win-win and mutual benefit. On the basis of good faith, achieving equality and mutual benefit between customers not only achieves the purpose of our business, but also satisfies consumers.

Seven. market analysis

We plan to participate in the competition in the catering service industry, and believe that the development trend of this industry will develop towards environmental protection, health, miniaturization and high quality.

With the improvement of modern people's living standards and the acceleration of the pace of life, there is an increasing demand for various healthy foods in daily life. Healthy, green and fashionable foods and drinks are increasingly welcomed by people, and their broad market prospects are beyond doubt. Although the market opportunity is just around the corner, its market competition is also great, which is a very challenging market.

Cake shops, or juice drinks and milk tea shops, can be seen everywhere in Jiaxing. However, for example, some time-honored cake shops that have been stationed in the mainland for more than ten years have good reputation and customer base, but their brands have been accumulated for many years. And it only focuses on cakes. For example, there are tea shops and juice shops all over the streets. They all take drinks as their main products. Our competitors also include high-consumption coffee shops, mainly western-style catering and high-standard services, and are constantly expanding their own consumer groups. To sum up, most of them attract inherent consumers with a single product type, lacking diversification and merger.

Advantages, and many of them have no concept of green health. We will inject our ideas into this diversified market, actively explore and strive to update, and we will certainly be able to give full play to our advantages. We can make use of the market demand, create our own characteristics, use the high quality and elegant environment of products, and use the services close to nature to impress and win customers. Create a kind of "natural purity and sweetness", gradually improve the popularity, and then apply for brand patents, implement brand joining, and realize chain form. We have our own brand value, and the more franchisees we attract, the greater our market share.

target market

Pastries and fruit and vegetable drinks are suitable for men, women and children, and have always been deeply loved by consumers. Moreover, the fresh and healthy features of its products are especially favored by young people. Its own nutritional value is also quite high, so some people eat it as a dinner, which shows its prospects in the market.

We can start with white-collar workers, who go out early and come back late, and often don't care about their breakfast. We can attract them as our main customers and provide high-quality and healthy cakes, snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen in order to absorb and consolidate a class of customers.