What does the last English sentence in the advertisement of Hongxing Hongxing Erke mean?

The last sentence of Red Star Hongxing Erke's advertisement is "to be the first" in English and "to be the first" in Chinese.

Lyrics of Red Star Kerr's advertising song "Strive to Be the First":

This is the goal of our life's efforts.

Pursue the highest goal we can achieve.

We choose to give everything.

When competition calls,

Time recorded the victory in our hearts.

Winning or losing is not the only thing.

It all depends on how we play the fairest game.

This is our chance.

Climb to the top

Become the first place

Run like the wind

Play hard but always play fair.

(Oh, Year)

Win again and again

Reach a higher goal

Across the Italian sky

Shine like a meteor at night

We must go all out.

When we hear the call

Time records the story in our hearts.

Be the first!