Small beauty shop opening activity plan

Chapter 1

First of all, preparations must be made in the early stage of opening.

1. Determine the opening date and opening activities;

2. Determine the form of the beauty salon’s opening activities and the purpose you want to achieve, which can be done in front of the beauty salon Conducting some gong and drum performances, song and dance performances and service consultations, and combining beauty salon products and projects with activities can attract new customers and improve the image and popularity of the US, European and Japanese dollar.

3. Determine the theme of the event: **Big rewards for the opening of the beauty salon, and big prizes are waiting for you.

4. On-site reward method: Anyone who purchases a 38 yuan coupon can participate in the lottery. The prizes include: a five-day and four-night trip to Thailand, 300 yuan project care, home kits, jewelry boxes, umbrellas, and shawls. , stainless steel water cups, etc.;

5. In the form of publicity, distribute leaflets 5 days in advance. You can also publicize through the Internet, TV stations, newspapers, etc. Through publicity, a certain number of people must be raised. join.

6. Three days before the opening, contact the gong and drum team, dance performance, confirm the host, invite some professional actors from dance schools to perform, arrange the program, and prepare programs for the beauty salon staff, etc.

7. The venue in front of the door must be prepared one day in advance. In front of the door there are colorful balloons, banners of the beauty salon every day, as well as leaflets, business cards of the beauty salon, vouchers, customer information registration books, and product posters. , price brochure, special project introduction, etc.

8. Preparation of opening equipment: speakers, microphones, background music, skin detector, and power sockets.

9. Prepare products and prizes and place them in a conspicuous place so that people passing by can see them at a glance.

10. Preparation of other items: product booths, tablecloths, lottery boxes, training of benefits and product knowledge for beauty salon staff, and division of responsibilities for opening activities.

The process on the opening day:

1. The general person in charge of the event is responsible for directing, trying, and coordinating the entire event,

2. Activities The host should mobilize the atmosphere of the scene and explain the rules of the event.

3. Arrange several people to distribute leaflets at the same time to attract more people.

The performance starts at 10:30. During the event, the event program can be flexibly adjusted according to the actual situation, and all departments will cooperate closely. Specific activity process:

1.10:30 The gong and drum team begins;

2.10:40 The host opens the ceremony;

3.10:50 Beauty salon leaders cut the ribbon and unveil the plaque ;

4.10:55 Speech by the leader of the beauty salon;

5.11:00 Song and dance performance;

6.11:15 Audience interaction and distribution of prizes;

　8. Dance performance

　9.11:45 Audience participation in games

　10.12:00 Beauty salon staff performance.

The event ends at 11.12:15, with gongs, drums and lion dance performances.

During the event, things to note: The host is very important. He must mobilize the atmosphere of the scene and use the intermission time between each program to ask questions to the audience so that the audience can truly participate.

Part 2

Purpose of the activity:

1. Stabilize old customers 2. Develop new customers 3. Increase the popularity of ** beauty salon in the region

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Activity requirements:

Prepare 5,000 yuan** goods for the activity (the company will send out 10 sets of underwear)

Activity time:

April 20th (Promotion time: April 20th - May 1st)

Activity process:

1. Invite guests: Please old customers bring more than 2 friends to participate.

(4.15-4.19)

2. Meeting process: (18:30-21:00)

1) The host announces the start of the party

2) The beautician performed "Grateful Heart"

3) The boss representative gave a speech of thanks

4) Award A thanked XXX, the loyal friend who supported and consumed ** Beauty Salon in 20XX A special prize of XXXX; all new and old customers of ** Beauty Salon will receive an exquisite gift Good, the product is effective, the boss is nice, the beautician I like, the joy and help I got in the beauty salon)

　6) Underwear show

　7) President of the ** Association We solemnly recommend ** products

8) **Beauty Salon 5.1 Promotional Event Announcement Plan (Anyone who places a deposit of 300 yuan on the spot will be given priority to receive underwear) A. Find a beautician who can place a deposit to persuade customers to promote 9 ) Announce the promotion time, welcome to ** beauty salon for consultation 10) Perform a dance and announce the end of the party.

3. Promotional activities (4.20-5.7)

The company’s beauty guide will be stationed in the store for 3 days to cooperate with the beauty salon to fully promote the 5.1 activity plan and promote consumption

4. What the beauty salon must do

1. Accurately count the number of customers, print out invitations, and ensure the number of attendees (this work must be completed before the 15th, and invitations will be sent out during the day on the 16th and 17th, and the company will be notified)

2. Rent the venue (OK hall or dining room is available, it can be divided according to the actual number of people), arrange the venue (sounds, seats, fruit plates, banners, balloons, etc.) and prepare fruits, pastries and prizes. Attachment: Prize delivery Objects: 1) Two friends supported by consumption in 20XX worth 200-300 yuan (prizes will be distributed on site) 2) New and old customers will send a gift worth between 5-10 yuan (distributed at the beauty salon within three days after the meeting) < /p>

3. Print the 5.1 activity plan and send it out on site (or make a TV advertisement)

4. The boss prepares a speech (mainly a word of thanks, you can give examples such as and Those customers have established a good relationship, share it with everyone, prepare it before the 18th, and be familiar with the manuscript)

5. Arrange a guest representative to speak (find an eloquent guest who has a good relationship with the boss, mainly talking about beauty) For example, the salon service is good, the products are effective, the boss is good, the beautician you like, and the happiness you get in the beauty salon can be given. Prepare before the 18th and make sure to arrive at the venue).

6. The beauty salon has rehearsed "Grateful Heart", sent invitation letters to guests, and introduced the membership system (must be completed before the 19th).

7. Arrange a sign-in book at the venue, and a photographer will be responsible for signing in and taking photos.

8. When a promotion is announced at a meeting, find a sitter, pay a deposit on the spot, and take the underwear home to create ready consumption.

9. Underwear show (find two people to confirm and prepare before the 19th)

10. Ensure that goods, underwear, balloons and other items are in place.

Part 3

1. Determination of event date and deadline. (Month to Sunday) 1 to 3 days is best.

2. Form and purpose of opening activities:

A gong and drum performance will be held in front of the beauty salon, and song and dance performances will be combined with service consultation, product sales with prizes, and promotion of beauty salon business projects to enhance the The overall image and popularity of the beauty salon can attract new customers, stabilize old customers, and increase turnover.

3. Activity theme: grand opening ceremony, song and dance performances.

4. Rewards: Get 50 yuan for every purchase of 100 yuan, lottery, small gifts, and small prizes for on-site questions.

1. Get a 50 yuan voucher when spending over 100 yuan. There are many things to do when opening a business. This method is simple to operate and provides clear benefits to customers.

2. If you do not consider the 100-for-50 plan, you can also make a targeted plan. For example: if you spend over RMB 100, you will get free monthly beauty treatment. For purchases over 200 yuan, free products worth 100 yuan, etc.

3. Analysis of gift intensity. For products, 100 yuan has a profit of 50 yuan. If you buy the product with a gift of 50 yuan, there is still a profit of 25 yuan. The actual gift of 100 yuan is 25 yuan, which is approximately equivalent to a 30% discount on the product. , if customers use vouchers to consume services, the profit margin will be even larger.

4. Voucher design: The gift vouchers are divided into beauty vouchers and hairdressing vouchers, with face values ??ranging from 50, 30, and 10 yuan. Vouchers are anonymous, cannot be reported as lost, are valid when stamped, can only be consumed by a single person, and consumption does not accumulate. For example, if you spend 40 yuan on a 50 yuan voucher, no change will be given. If you consume more than 50 yuan on services or products, you will need to add additional money. .

Gift giving tips: give away (more) large-denomination coupons first, then give (less) small-denomination coupons.

For example: if a customer buys a product worth 800 yuan and gets a gift of 400 yuan, then 7 pieces of 50 yuan will be given, 1 piece of 30 yuan will be given, and 2 pieces of 10 yuan will be given.

With such a 50-yuan coupon, it is difficult to buy it at a suitable price. Customers will either give up part of it or need to spend more money, which is beneficial to the beauty salon.

5. Small gifts: During the opening ceremony, each customer will be given a small exquisite gift, ranging from 3 to 10 yuan, such as a comb, a small cosmetic mirror, a portable cosmetic bag, soap, and toothpaste. , shampoo, shower gel, umbrellas, and small accessories can all be considered. But you can’t buy low-quality products, and products with high brand awareness are better. Such as Lux soap, Colgate toothpaste, etc.

6. Small prizes will be given for asking questions on the spot and giving away small gifts.

7. Lucky Draw: During the opening bonus period, every customer can participate in the lucky draw.

(1) One first prize will be awarded, and the prize will be a set of anti-wrinkle and hydrating kit worth 568 yuan.

(2) Two second prizes will be awarded, and one set of eye care kit worth 280 yuan will be awarded.

(3) Three third prizes will be awarded, and hairdressing projects worth about 100 yuan will be awarded.

(4) Several commemorative prizes, the proportion can be considered to be about 20%, and the prizes will be given as gifts. exquisite little gifts.

(5) Lottery method: You can cut the business card into 4 copies according to the design of the business card. Each copy can be printed with "Welcome", "Contact number", etc., and the winning card can be handwritten. A box of business cards can be cut into 400 pieces, and all the cards can be placed like a lottery box.

(6) Lottery skills: All commemorative prizes can be put into the lottery box in proportion. For example, if there are 400 cards and a winning rate of 20%, 80 of them will be filled in as commemorative prizes and put into the lottery box. Don’t invest in the grand prize card first. You can invest in the third prize first, and then gradually invest in the first and second prizes according to the situation.

(7) If there is no grand prize, all the prizes can be considered as commemorative prizes.

5. Notification form: dispatching orders, notifying old customers by phone

1. Dispatch orders 3 to 5 days in advance until on-site on the day of the event.

2. Notify old customers by phone 3 days in advance.

VI. Determination of Gong and Drum Team, Dance Performers and Singers

1. Contact the Gong and Drum Team in advance.

2. Determination of dance performance players: Consider inviting professional actors from vocational dance schools to perform aerobics, aerobics, disco and other upbeat dance music. 4~6 is considered good.

3. After confirming the singer, you can consider hiring a band. The band will have 1 to 2 singers.

4. The host is determined and can be a dancer or band member.

5. Preparation for small performances by beauty salon employees (1~2, manual exercises, chorus, etc.)