What does the Burberry brand logo look like?

The Burberry brand icon is as follows

Extended information

Burberry (also translated as Burberry, English: Burberry) is a luxury brand with a traditional British style. Thomas Burberry was founded in 1856. Its multi-level product series meets the needs of consumers of different ages and genders. The company uses retail, wholesale and licensing methods to make it famous around the world.

Burberry was founded in 1856 and is a royal product of the British royal family. In the early days, Burberry mainly produced raincoats, umbrellas and scarves. Now its products include men's and women's clothing, accessories, handbags, shoes, children's clothing, beauty, perfume, etc.

In May 2016, Burberry announced its financial report. The company's profits in 2015 fell by 10%. In 2016, Burberry's full-year profits continued to decline, and profits in 2017 will be at the lowest level expected. In July 2016, Burberry announced that Marco Gobbetti would serve as chief creative officer and CEO. In September 2018, Burberry announced that it would no longer burn unsold goods and stop using real fur.

Burberry - the royal brand

Founded by Thomas Burberry, a British boy who was only 21 years old at the time, Burberry (Chinese trademark: Burberry, Burberry) has become a The brand that best represents Britain. BURBERRY was founded in 1856 and is a royal product of the British royal family. In 1879, BURBERRY developed a waterproof, anti-crepe, breathable and durable fabric: gabardine, which won everyone's recognition.

In 1901, BURBERRY designed the first trench coat. During the First World War, its trench coat was designated as the senior military uniform of the British army. Today, when looking at the British Oxford Dictionary, BURBERRY has become another synonym for windbreaker.

Today, BURBERRY continues to enhance its coveted appeal by continuously improving its design and innovative graphics, perfectly combining its classic sensibility with today's contemporary nature, injecting quality into fashion, and becoming an eternal brand. brand.

Burberry is deeply loved by Asians, and Japanese people are even more attracted to it. In view of the appeal and popularity of the Japanese market, Burberry specially uses a franchise cooperation method to allow Japan to produce the locally designed, brighter, younger and cheaper Burberry blue label.

Its products are only sold in Japan, and even the United Kingdom, which is its headquarters, cannot provide retail services for these two series of brands. Different from Burberry London's calmness and thickness, Burberry Blue Label gives people a light and simple feeling, so many girls also love Blue Label products.

In July 2016, Burberry announced that Marco Gobbetti would serve as chief creative officer and CEO.

On August 1, 2016, Burberry announced that it would acquire the remaining 15% of the Chinese company's equity from the Chinese agent Sparkle Roll Group for 54 million pounds, and announced that the shareholder Sparkle Roll Group would withdraw. After the above transaction is completed, Burberry will hold 100% of the shares of the Chinese business.

In September 2018, Burberry announced that it would no longer burn unsold goods, stop using real fur, and gradually phase out existing fur products.

Brand Features:

The warrior represents nobility and the shield symbolizes protection. The Equestrian warrior holds the shield mark

The classic trench coat is composed of beige, red, black and white. Plaid logo

Classicity

Burberry is a long-established British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it "Gabedin". It was named "Burberry" because of Edward VII's habitual command "Give me Burberry".

The famous magazine "Men's Wear" summarized the performance characteristics of Burberry clothing well: "Burberry clothing can best withstand cold wind, hot wind, rain, and storms, and can form a good clothing and human body environment in cold climates.

Early hunting and fishing clothing had to be ideally weatherproof, able to withstand considerable wind and rain, and at the same time have good breathability. Burberry clothing meets this requirement and provides excellent wearing performance.

After the invention of the automobile, Burberry immediately launched men's and women's clothing for driving. Whether it is an open car or a closed car, Burberry can adjust itself to suit different people's tastes and styles. In fact, meeting customers' "taste and style requirements" is the source of Burberry's design.

The traditional "Burberry plaid" and "New House pattern" are registered and protected by the British Trademark Office, and have been widely used in Burberry designs, such as Prorsum Horse. The trademarked series of accessories, bags, cosmetics and watches made in Switzerland are also typical Burberry style features.

Today, Burberry, this typical traditional British style brand, has become a household name in the world. It is like a warrior in armor, protecting the clothing culture of the United Kingdom of Great Britain.

Products

Product categories: women's clothing, women's accessories, handbags and shoes, men's clothing, men's accessories, children's clothing, beauty, perfume, homewares and gifts.

Reference materials

Baidu Encyclopedia_Burberry