Collection of planning books for Spring Festival sales promotion activities

The Spring Festival is coming soon, and the products in various stores will also usher in the peak sales period of the year. The festive and joyful atmosphere has greatly stimulated people's desire and impulse to consume. Do you know how to write a Spring Festival promotion plan? The following is the "Collection of Planning Books for Spring Festival Promotional Activities" that I have collected and organized. Welcome to read, I hope you can read and collect it. Collection of planning books for Spring Festival promotion activities (Part 1)

1. Activity background

Exhibition economy is to bring direct or indirect economy by holding various forms of exhibitions and sales. An economic phenomenon and economic behavior that benefits and social benefits. Trade fairs establish a docking platform for merchants and consumers, which is conducive to face-to-face communication between enterprises and consumers, promotes the promotion of brands and products, and ultimately drives product sales growth.

The annual Spring Festival is quietly approaching, and the huge market demand for New Year’s goods is gradually forming. This is the time for merchants to show their ambitions. The New Year’s goods market has become a battleground for merchants. Tong’an The food enterprises affiliated to the Food Association cover industries such as meat products, soy products, grains and oils, pastries, and preserves. These products happen to be the "main" products in the New Year's market. Therefore, the Tong'an Food Association takes the lead in organizing a New Year's goods exhibition, which is conducive to the formation of the New Year's market. For enterprises, the cluster effect can save a lot of publicity and organizational costs; for consumers, it can provide greater discounts and convenience for New Year purchases. It is a win-win and mutually beneficial model that can create more social and economic benefits.

In accordance with the relevant requirements of the central government on expanding domestic demand and the Ministry of Commerce's "Guiding Opinions on Doing a Good Job in Expanding Consumption", in order to open up the festival market, prosper the Spring Festival supply, and expand domestic demand, Tong'an Food Association specially planned this event New Year goods fair.

2. Purpose of the event

To establish a purchase and sales docking platform for food companies and consumers, to enhance consumers’ understanding and attention to local food companies; to reverse the unprofitable situation of New Year goods exhibitions, Achieve a virtuous cycle of trade fairs. By integrating food companies under the association to hold New Year goods exhibitions and sales, it will not only help expand the company's popularity, but also bring convenience and benefits to consumers when purchasing New Year goods, achieving a "four-win" for the government, the association, enterprises and consumers.

3. Activity positioning

A display and overall marketing promotion activity for Xiamen’s local brand new year products, guided by the government, participated by enterprises, and promoted by the media.

IV. Event time and location

1. One event on January 29, 30, and 31, 20xx

2. February 5 and 6, 20xx , one game every 7 days

5. Activity theme

Theme: The first famous and high-quality food New Year goods exhibition and sales festival in xxx district

6. Organizational structure

Organizer: xxx

Organizer: xxx

Exhibitors: xxx

Supporting media: xxx

Planning and execution agency: xxx

Planner: xxx

7. Event publicity

Event publicity should give full play to the role of newspapers and media. The publicity of the entire event should be led by newspaper publicity, such as Use newspaper reports and DM slips to warm up and inform the event before the event; invite newspaper media to on-site interviews during the event; and add timely follow-up reports after the event, such as selecting the "Best Xiamen Souvenir" in the newspaper. An encouragement to exhibitors and a publicity to the event itself.

(1) Pre-event period

1. Newspaper reports: Before the event, newspaper reports should be used to warm up the event and remind the public that a New Year’s goods fair will be held;

2. Include a DM slip: The day before the event, insert a DM slip in the newspaper in the radiation area of ??the event. The DM slip introduces the exhibiting companies and products, and attaches a product promotion schedule; at the same time, there is a pair of coupons on the DM slip that can be used for drawings. , during the event, consumers can redeem a box of cereal grains (500 boxes per day, while stocks last) by presenting DM orders on site;

3. Online promotion: on Xiaoyu Forum, Yutan, Strait Forums and other forums for publicity, and at the same time, trade fair information is announced on various enterprise portals;

(2) During the event

1. Chartered transportation to towns outside the island: During the event, two A bus with large promotional banners hung on the body and equipped with publicity broadcasts. It is responsible for promoting around the event and picking up consumers. It can also help consumers deliver goods;

2. Broadcast notification Taxi to the site: The event site may be very popular at that time. You can notify the operator through the radio broadcast to pick up and drop off consumers at the exhibition site, which will help to accumulate popularity and also alleviate the transportation problem;

　3. Distribute DM orders in the radiation area: Arrange 5 leaflet distributors, wearing red ribbons with the words "'Tong'an Food Association's First New Year Goods Touring Exhibition and Sales Festival", divided into 5 routes, and distribute them to intersections with heavy traffic or communities around the event venue DM orders, while issuing DM orders, briefly introduce the venue and format of the event to consumers, and guide people to the event site; (the distributed DM orders are the same as the enclosed DM orders, and can be exchanged for grains and grains and participate in on-site lottery draws)

4. On-site decoration: Use festive decoration to show the atmosphere of the upcoming Spring Festival and stimulate consumers' impulse to buy New Year's goods.

5. Broadcast promotion: Use speakers to loudly play event introductions (recorded in advance) and festive music at the event site to attract passing consumers;

(3) Late stage of the event

1. Selection of "The Most Xiamen Souvenirs": Set up the "Best Xiamen Souvenirs" column on the DM list. After consumers understand all the merchants and products on site, they can make award selections on the DM list, such as : What’s your favorite New Year’s gift? What’s the best New Year’s purchase?

2. Only selected DM orders can put the secondary coupon (the selection column is on the secondary coupon) into the lottery box to participate in the on-site lottery. After the exhibition, the organizing committee will count the voting results and select " "The most popular souvenir in Xiamen" was reported and publicized by newspapers, paving the way for the next round of trade fairs.

8. Event format

(1) On-site atmosphere creation

1. DM orders to "rush" the grain power and draw a lottery: During the event, With the DM slip, you can redeem a box of Guli Guli at the event site, 500 boxes per day, while stocks last, and each person can only redeem one box; in addition, you can participate by putting the lottery ticket on the DM slip into the lottery box lottery. One first prize winner will receive a New Year gift pack worth 666 yuan; two second prize winners will receive a New Year gift pack worth 366 yuan; three third prize winners will receive a New Year gift pack worth 166 yuan; lucky prize Several, prizes will be determined separately.

2. Set up on-site delivery coupon redemption points: During the Spring Festival group buying, many companies will launch delivery coupons in order to facilitate consumers' purchase. Setting up a pick-up coupon redemption point at the event site can bring together these redeemers and increase the popularity of the site. When redeemers shuttle through the site carrying large and small bags, it will stimulate other consumers' impulse to buy;

3. Product display: Each company will have 15 minutes to promote New Year products on stage during each event. Product promotion will be mainly in the form of lectures combined with catwalks, quizzes, and interactions on and off the court.

4. Free trial: Some products are available for free trial. Trial is conducive to building popularity. Consumers will be more likely to purchase after experiencing the product.

5. Stage performances: Singing, dancing, magic, couplet writing, lottery and other performances are performed intermittently on the stage to create a lively atmosphere;

(2) Promotion Format:

1. Discounts (self-made by exhibitors, try to give the greatest discounts, with the standard being no less than the New Year sales promotions of stores on the island)

2. Group buying Discount plus discount: If 5 or more people purchase New Year goods together, they can collectively enjoy a 50% discount on top of the discount! Collection of planning books for Spring Festival sales promotion activities (Part 2)

The Spring Festival is coming, combining last year’s successful promotion experience with this year’s new situation in the hotel industry. Please ask your leadership for instructions when formulating this promotion plan.

1. During the Spring Festival, the "Auspicious Spring Festival" package is launched:

The package includes the following services:

(1), guest room: 208 yuan/room. Days

(2) Entertainment: 12:30-17:30 free private room for 5 hours: 17:30-02:00 free private room for 3 hours, and can consume goods worth 128 yuan.

The full service price is 888 yuan.

2. Guest rooms:

1. From the 30th of the New Year to the 15th of the first lunar month, 20 special standard rooms will be launched every day, 188 yuan/room.day

2. Anyone who stays in a special standard room. All received an exquisite Spring Festival gift.

3. Catering:

1. "Ruyi" New Year's Eve dinner is launched on New Year's Eve:

588 yuan/table, 688 yuan/table, 888 yuan /Table

Make a reservation for New Year’s Eve dinner in advance and receive a gift.

2. During the Spring Festival, the banquet hall launches the Spring Festival set menu:

A banquet with good friends: 699 yuan/table

A banquet with a full house of gold and jade: 799 yuan/table

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Wealth and Auspicious Banquet: 899 yuan/table

Four: Warm service, sunny entertainment:

(1) The song and dance hall on the third floor is equipped with first-class audio equipment and professional The DJ technician can accommodate 50-100 people. It is the best place for class reunions, birthday parties, and small dances. During the Spring Festival, the venue can be booked at a 50% discount.

(2) The famous cigarette counter brings together hundreds of best-selling famous cigarettes at home and abroad, with complete varieties and affordable prices. It is the first choice for festival gifts.

(3) Tea Art Bar offers a 30% discount on gift tea, and can provide tea storage services.

5. Launch the "Intimate Lover" Candlelight Package on Valentine's Day

The package is 360 yuan (including catering: 200 yuan, room 208 yuan) without service charge, and the room includes double breakfast .

Those who book one week in advance can request a song from Linyi Radio Station for free.

Those who book three days in advance will receive a box of exquisite chocolates. Collection of planning books for Spring Festival sales promotion activities (Part 3)

Part 1 Product Requirements

1. Requirements for New Year’s Goods Street:

1)_Year Sales will start on January 8th, and all new year goods will be completed on January 15th, 2020.

2) Various new year products, tobacco and alcohol, gifts, gift baskets, dry goods from the north and south, tea, candies, biscuits, health products, etc. are launched in season.

3) Complete the New Year Gift Basket Street before January 10, 2020.

2. Gift basket requirements:

1) Mainly selling self-selected gift baskets, the store sets the bundled gift basket packaging with the name and item combination by itself, and displays it prominently .

2) Designated gift baskets are available in high-end (more than 1,000 yuan), mid-range (300-800 yuan), and low-end (80-198 yuan). The purchasing department specifies about 8 types of gift baskets. (Specified according to the size of the pile head)

3) The recommended price of the empty gift basket is 10 yuan, and the purchasing department prepares 3 types of packaged empty gift baskets.

4) If the gift basket of your choice is worth more than 180 yuan, you will receive a free gift basket of 10 yuan.

3. Tobacco and alcohol requirements:

1) For the main tobacco and alcohol products, the purchasing department must require the supplier to provide empty boxes (one for each store).

2) The main gifts must be displayed prominently, and can also be displayed in the "New Year's goods and gift baskets" street.

3) Tobacco and alcohol promotion products: Great Wall Red, Remy Martin, various red wines, Zhuge Liang, Hundred Years of Confusion, other liquors, Hongta Mountain, 555, Zhonghua, Yuxi, Furong King

4 , North and South dry goods

1) North and South dry goods are the focus of New Year goods. You can purchase bulk North and South dry goods in cash for packaging into Chinese and British private brands.

2) Main seafood specialties, mushrooms, nostoc, red dates, etc.

3) Multiple selections of dry goods from the North and South in gift boxes.

5. Health products

1) With the introduction of a large number of new varieties, each store will increase the display position of health products and plan a special area for health products

2) Ensure that the following well-known products The brand is sold in all stores

6. Brewed drinks and tea

Brewed drinks and tea are also good gifts, and they should be supported by more special prices and displayed in large quantities. The number of promotional items in each issue is no less than 10. Suggested promotional products: Nestlé series

7. Candy, biscuits, and cookies

1) Sales of candies, biscuits, and cookies will also increase significantly during the New Year period. It is also necessary to select 20 products from this category for promotion.

2) Candy, biscuits, and cookie promotion products can be purchased from Blue Can Cookies, Garden Candy, Hsu Fu Chi, Jacques, Ferrero Rocher Chocolate, Dove Chocolate, etc.

8. Cereals, oils and condiments are among the most important Chinese New Year foods in the Cereals and Oils series. Each issue of Cereals and Oils requires the introduction of deeply special products, deep specials of grains and oils, and a gross profit margin of more than 5.

Condiments are recommended to launch special editions of Haitian (or other) series, and special prices are required

Suggestions: Arowana, Citi, Golden Elephant Rice, Haitian series, etc.

9. Normal special prices for daily necessities, cleaning supplies, and household miscellaneous items

Focus on cleaning supplies

10. Fruit requirements:

1) Focus on imported fruits , it is required to introduce a large amount of imported fruits during the Chinese New Year

2) Continuously launch special sales of fruits to highlight the sense of quantity, such as apples, pears, Sunkist oranges, persimmons, and grapes.

3) When promoting fruit gift basket products, choose fruits with more beautiful appearance, mainly oranges, broccoli, green apples, plums, black beauty watermelons, bananas, etc.

(The above fruits may not be offered at special prices or may be offered at small quantities)

4) The fresh food department shall communicate with suppliers in advance and require suppliers to provide the best appearance and quality

Good fruits to ensure the quality of fruit gift basket packaging. 5) Stores should strengthen the acceptance of gift baskets of fruits.

6) The marketing department will specially customize fruit packaging gift boxes, labeled "Chinese and English fruits"

11. Requirements for other fresh products:

1) Vegetables Ultra-low prices can be launched, and negative gross profit sales of low unit price vegetables can be considered;

2) It is recommended to launch one fresh meat product in each issue; (it must have an absolute advantage before launching)

3 ) Eggs can be sold at long-term low prices during the Spring Festival;

4) Aquatic products need to be supported by special prices. Suggestions: river shrimp and sea bass.

Part 2 Promotional Arrangements

I. Lucky Draw for New Year Goods! Another New Year gift basket!

Purpose: To promote sales of new year goods and increase purchases.

Time: January 15th - February 25th, January 26th - February 7th

Content:

New Year's goods Did you buy it? _Everyone sends it! As long as you spend more than 68 yuan on new year goods at Zhongying, you can get 1 raffle ticket, 2 tickets for 136 yuan, and so on! Buy more and get more!

If you get lottery tickets, you have a chance to make a fortune!

Award settings:

One first prize, one brand-name refrigerator, cash of 20__ yuan, 10 yuan gift basket, 20 red packets

Two second prize winners will be awarded with a color TV set worth 200.8 yuan in cash, a 10 yuan gift basket with 10 red packets

Five third prize winners will be awarded with a microwave oven with a 10 yuan gift basket and 1 red packet packet. 10

18 fourth prize winners, 2 bottles of famous wine, 1 RMB 10 gift basket, 10 red packets

60 lucky winners, 1 RMB 10 gift basket

Arrangements:

1. The prizes are displayed in front of the service center and the value of the prizes is marked.

2. The outer packaging of the prizes should be labeled with the words "Prize" and the number of prizes awarded.

3. The gift basket should be spray-painted with the words "Chinese-English Gift Basket, Happy New Year_" or add Chinese and British logos

4. Activity spray-painting next to the prizes

5 , Publicity in place: 20 paintings in the store, spray painting outside the store, huge event, DM publicity, etc.

6. Notes on the lottery: read out all the numbers for the 1-4th prize, and the lucky prize is the first prize As long as the numbers contain the last two numbers of the first prize, you can win the lucky prize.

7. The prizes are double and will be divided into two times.

II. Get 20 cash when you spend 100 or more on clothing that brings wealth! Another draw!

Purpose: To increase clothing sales.

Time: January 15th---February 15th, _ (the lottery time is the same as above)

Content:

Buy clothes and get cash, over 100 If you spend more than 200 yuan, you will get 20 yuan, if you spend more than 200 yuan, you will get 40 yuan, if you spend more than 100 yuan and less than 200 yuan, you will get 20 yuan, and so on. Buy more and get more!

100 yuan plus 1 bonus coupon, 200 yuan 2 bonus coupons! Buy more and get more!

The award setting is the same as above.

Arrangements:

1. Preparation of lottery tickets. Raffle tickets will be given by the clothing cashier.

2. Preparation of registration form for giving away cash

3. Person in charge of giving away cash: Clothing Department, Loss Prevention Supervision.

4. 20 store promotional posters.

III. Shopping will give you the God of Wealth!

Time: February 1st---6th, _

Content:

The first 100 customers who shop at Zhongying Shopping Mall will receive the God of Wealth. Draw 1 picture, come early and get it delivered early! Good luck in the Year of the Rat!

Arrangements:

Purchase 600 God of Wealth paintings

IV. Give the whole family a trip to China and the UK and take free family photos! Send out to the first 100 families every day

Time: February 1st---9th

Content:

New Year’s good luck family portraits are here! China and Britain wish the general public good luck and prosperity in the New Year. As long as your whole family comes to Zhongying during the event, you can get a super-large family photo, and you can take photos for free on site. Pick it up at the service center in 2 days, and you will get a free exquisite frame when you spend 68 yuan or more. Good luck to the whole family in the Year of the Dragon. Call your whole family to come!

Family portrait requirements: minimum number of 3 people, couple with 1 child, no limit to the maximum number of people.

One photo per household, no bottom plate, digital photos can be copied.

Arrangements:

1. Photo background: Next to the main entrance, design the words and background map of "Happy Chinese Year! Auspicious_! A great gift from China and the UK!"

2. Digital inkjet printing on photographic paper from an advertising company, 35 yuan/㎡, each sheet is 16CM high and 25CM long, 25 sheets per square meter, 1.4 yuan each.

3. A4 plastic film preparation.

4. Preparation for auxiliary decorations, small hanging paintings of "Congratulations on getting rich", small hanging paintings of "Guangyuan Guangjin", and preparation of large ingots.

5. Person in charge: Planning Department

V. Give away cash on the first day of the Lunar New Year! There is a hundred dollar bill inside! The first consumer gets 100 yuan first.

Time: February 7th

Content:

Congratulations on getting rich! Get the red envelope! Come to Zhongying Shopping Mall on the first day of the Lunar New Year and spend any amount, and you will get 1 cash bonus. Note: the first one to get is 100 yuan bonus! The rest of the profits are all less than 100 yuan! First come first served! Come on!

Valid for the first 100 people only.

1. Arrange 200 red chips, the first one is 100 yuan, the remaining 2 are 10 yuan, 5 are 5 yuan, 10 are 2 yuan, and 82 are 1 yuan

2 , Delivery location: Plaza

3. Person in charge: Finance Department

4. 20 paintings in the venue

5. Publicity: huge, dm, Inkjet painting and hanging paintings.

VI. The rabbit official brings good luck in bringing wealth_10,000 good gifts are given to thousands of families for theatrical performances!

Time: February 3, 4, 5, 7, 8, 9, _ year

Content:

Wonderful performance and New Year, acrobatics and magic, dancing and singing , exciting! All on the Chinese-English happy stage! 6 days of wonderful performances! Thousands of gifts distributed for free! Star song and dance troupe joins the show! The lineup is strong! Don’t miss out on the excitement!

? Arrangement matters:

1. Performance groups need to list their performance schedule.

2. If there is a performance by a large supplier, it can be performed after the first day of the new year.

VII. Rabbit Official Sends Money: Bulk group purchases at low prices, free money! Another draw!

Time: January 15th - February 7th, _

Content:

Any company can purchase the following amount with the unit work permit or work badge , you can enjoy the following discounts.

If you spend more than 1,000 yuan, you will get 80 yuan in cash and 2 prize coupons.

If you spend more than 20__ yuan, you will get 160 yuan in cash and 8 prize coupons.

For purchases over 3,000 yuan, you will receive 240 yuan in cash and 20 prize coupons

For purchases over 5,000 yuan, you will receive 400 yuan in cash and 30 prize coupons

Arrangements:

　1. Single-page publicity, business telephone contact, and single-page fax sent to various groups and companies. Collection of plans for Spring Festival sales promotion activities (Part 4)

1. Purpose of the activity

1. Carry out concentrated attack on key pharmacies by promoting sales at key pharmacies and strengthening management and training, and launch the work of building "100-box stores" and "10,000-yuan stores" terminals within a time limit.

2. Grasp the two aspects of consumer demand:

1) Decent and exquisite gift boxes to cater to social holiday gift-giving needs;

2) Real , efficacy, buy health products to solve certain body problems, and use convincing examples and promises to impress consumers.

3. Digest the existing inventory of medicines and health products.

2. Activity time

1. Campaign time: X month, X day, 20xx

2. Activity time: X month, X day, 20xx

3. Activity location:

Large shopping mall

4. Main products:

Health products

5. Activity format

Form 1: Buy xx1 boxes and get xx or xxx1 boxes

Form 2: Buy xx2 boxes and get xx or xx1 boxes

6. Promotion strategy

1. Pay close attention to pharmacies, strengthen terminal promotion efforts and sales-assisting effects. In the early stage of the event, vigorously publicize at terminal points in various forms such as pop, kt display boards, shelf stickers: "xxxxxx, especially suitable for people with low immunity and prone to fatigue "xxxx - China's well-known trademark product".

2. Use a large and good display location to coordinate and undertake print media promotions. Gifts are required to have gift logos inserted so that customers can see them at a glance. The display on the floor is unified into: products, gifts, and hand-painted pop.

3. Before the event, organize shopping guides to clarify the content and tasks of the event, further familiarize themselves with the ingredients and efficacy of the company’s health products, and unify the output caliber.

In order to promote the development of chain businesses in various places and provide more retail companies with opportunities for mutual exchanges, we hope that purchasing directors, purchasing managers, planning managers, and planning supervisors from all retail chain supermarkets across the country will be able to participate. , show our most novel, unique, and highly operable golden ideas and solutions to everyone so that you can communicate with each other and learn from each other. Collection of planning books for Spring Festival sales promotion activities (Part 5)

1. Activity background

The Spring Festival is the most solemn and festive traditional festival among the festivals in my country. Chinese people are known to concentrate on The custom of buying new year’s goods. New Year goods are a must-have for every household for personal use and visiting relatives and friends, and they have huge business opportunities. On the eve of the Spring Festival, it is the time when many units and the general public have the largest consumption and the most concentrated consumption after a busy year. In order to meet the needs of many units for unified pre-holiday purchases and citizens to purchase New Year goods intensively, it promotes the health of the New Year goods industry in our city. Development, the "20xx Zibo New Year Goods Fair" hosted by Zibo TV Station will be held grandly at the Zibo International Convention and Exhibition Center from January 29th to February 3rd, 20xx.

2. Exhibition Advantages

This exhibition is hosted by Zibo TV Station. It has unparalleled publicity advantages and social influence. It has wonderful on-site activities, high-grade products and complete varieties. The exhibition overall It covers an area of ??more than 20,000 square meters and has more than 300 booths. It is expected that more than 10 industries and thousands of merchants will participate in the exhibition, involving candy and non-staple food, alcoholic beverages, green food, festive supplies, condiments, local specialties, and daily necessities. , home clothing, household appliances, mobile communications, art appreciation and other industries will form a complete industrial chain to provide the general public with a more comprehensive and complete "one-stop" New Year purchase service and platform.

3. Activity format:

One-stop regional optimization service

Activity name: 20xx Zibo New Year Goods Fair

Activity Time: January 29th - February 3rd, 20xx

Venue: Zibo International Convention and Exhibition Center

Organizer: Zibo TV Station

Exhibiting industry: Candy Food, wine, festive supplies, condiments, local products, daily necessities, home clothing, household appliances, mobile communications, art appreciation and other industries.

IV. Division of exhibition areas

1. Beverage area: wine, liquor, rice wine, fruit wine, health drinks, fruit juice drinks, dairy products, lactic acid bacteria drinks, etc. from all over the country.

2. Non-staple food and local specialty food area: various soy sauces, vinegars, sauce products, grains and oils, tea, aquatic products, dried fruits and roasted seeds and nuts, snack foods, meat and poultry foods, baked foods, health foods, green Food, organic food, pure natural food, famous local specialties, etc.

3. Comprehensive exhibition area: clothing, shoes and hats, scarves, headwear, bedding, household items, various baby products, household appliances, decorations, handicrafts, antique calligraphy and painting, jewelry and jade, strange stone root carvings, Flowers and other various festive supplies.

4. Special exhibition area: Well-known brand companies and manufacturers carry out brand promotion, which is suitable for various festival products. Customers can build their own booths according to needs.

5. On-site activities

1. Hosts from Zibo TV channels and centers will go to the scene to help consumers bargain.

2. Zibo TV host interacted with consumers on-site and distributed couplets.

3. Exciting live performances and exhibitors’ promotions will directly benefit consumers.

6. Exhibition Naming

Exclusive naming fee: 300,000 yuan. The return method is as follows:

1. Starting from January 1, 20xx, with The 30-second promotional video of the "20xx Zibo New Year Goods Fair" with the name of the sponsoring company will be broadcast simultaneously on Zibo TV News Channel, Urban Channel, Film and Video Channel, Life Channel, and Science and Education Channel for 30 days, and each channel will be broadcast every day At least 8 times, including at least 4 times during the evening prime time period.

2. After the 30-second event promotional video, a 10-second commercial from the sponsoring company will be broadcast simultaneously for a period of 30 days.

3. Publicity returns for the "First Consumption" column

The "First Consumption" column will be promoted no less than 3 times, mainly focusing on special interviews and follow-up reports, all of which contain Sponsor the company name and LOGO. It is mainly divided into two parts: the warm-up stage publicity in the preparatory stage before the trade fair, and the concentrated reporting during the trade fair.

4. Soft publicity of news in the people's livelihood column of each channel

Zibo TV News Channel "18:00 Tonight", Science and Education Channel "New Window", Life Channel "Eye of Life" and other related The column will preview and report the dynamics and details of the event, including the name and LOGO of the sponsoring company of the 20xx Zibo New Year Goods Fair. The person in charge of the exclusive sponsoring unit can also be interviewed at the event site according to the situation.

5. Publicity returns in the form of moving subtitles

From the date the sponsoring unit is determined, the event slogan with the name of the sponsoring company and LOGO will be broadcast on the five channels of Zibo TV Station The moving subtitles will be broadcast simultaneously for 30 days at a broadcast frequency of 12 times per channel per day.

6. Return one specially designed booth with an area of ??36 square meters.

7. Invite the leaders of the sponsoring company to attend the opening ceremony of the 20xx Zibo New Year Goods Fair and deliver a speech on behalf of the sponsoring company.

VII. Investment policy

1. Standard booth: 9 square meters Booth fee: 3,000 yuan/piece

18 square meters booth fee: 5,000 yuan/piece

2. Specially designed booth: 36 square meters. Booth fee: 8,000 yuan/piece

54 square meters booth fee: 10,000 yuan/piece