Promotional Poster Summer-How to Design an Infectious Poster

What content should be written on clothing promotion posters that is most attractive?

A little more attractive: Summer giveaway, 10% off for the entire site! Note that it is 10% off, not 10% off! About clothing stores Promotional activity plan reference template sample

About clothing store promotional activity plan reference template sample

Part 1

1. Trial opening period

After decorating the store in accordance with company regulations and loading and placing products as required, a trial operation will be conducted to familiarize yourself with market conditions, customer needs, customer psychology, etc. Then depending on the specific situation, a date will be selected for opening and the opening ceremony will be held.

2. Introduction to the opening ceremony of Aiyouduo store

1. The opening ceremony of Aiyouduo store and the activity of "Aiyouduo-Creating a World with Love" will be held on the opening day Held on the same day.

2. The slogan of the event is "Aiyouduo - a world created with love"

3. The purpose of the event: to promote publicity through the opening of the business, so that the image of Aiyouduo can be reflected in customers And quickly build the local brand influence of Aiyouduo.

4. Activity requirements: The love culture throughout the company, the "love" appeal, the preliminary work must be fully prepared and implemented, and there must be follow-up measures in the later stage.

3. Preliminary preparation for opening ceremony

1. Information publicity: posting posters, distributing promotional pages, and placing them in local media (optional if conditions permit);

2. Promotional items: roll-up equipment, banners, pop hanging, posting of stickers, love card, membership card and points card equipment;

3. Gift equipment: accessories, koala bears, etc. Equipped with some small gifts;

4. Items and equipment: exhibition boards, exhibition stands, inflatables, arches, audio equipment, salutes, firecrackers, invitations;

4. Arrangement of opening celebration activities

1. Preparation for the opening day: hang banners, place arches, inflatables, etc. and play music, post or prepare all promotional materials;

2. Announce the opening: salute , firecrackers, etc.

3. The opening promotion activities include the basic content of promotional posters:

"Love for children, come with more love" activity

a. Before the opening event Five customers will receive a 50% discount. In addition to small gifts and a bag of "diapers" or similar small items, they can also directly become VIP members of the store;

b. On the opening day, all customers enjoy the maximum discount. Lowest discounts (discounts can be customized) and gifts;

c. Customers will have relatively low discounts (discounts can be customized) in the first three days of opening

d . Babies born within one week of opening can be named for free with their birth certificates and become "Aiyouduo Lucky Babies". They will enjoy the largest preferential policies of Aiyouduo in future consumption activities, and will receive small gifts on festivals such as the 100th Day and so on. And may become the "lucky baby star" of Aiyouduo headquarters;

5. Later follow-up measures (throughout the entire business activities)

a. Looking for and Aiyouduo Fubaobao, which grows at the same time, will be tracked on a monthly basis

b. Look for the "Aixing Dolls" (old customers) who have paid close attention to Aiyouduo within one month of its opening for monthly tracking. Within a certain period of time, Give gifts and launch preferential policies, conduct selection activities or reward them with a family photo, and promote it in the store (you can also formulate your own measures, or jointly launch activities with the photography center vertically)

c. Set up a variety of awards and rewards Encourage Aiyouduo customers, establish close business relationships, and spread Aiyouduo's emotional business model and the cultural connotation of happiness; such as: Love Award, Happy Family Award, Happy Mom Award, etc.

6. Summary

Each franchise store should pay attention to the opening celebration activities, use the momentum of "one-hit success" to influence and attract customer consumption groups, make the brand image deeply rooted in the hearts of the people, and let the children spend more time in the store. spread among consumers.

Each store manager can also carry out a series of activities independently according to the situation, moving customers with love and happiness as the center, and promoting business!

Part 2, opening activity planning plan

Opening is a monopoly The most important activity of the store! How to do a good job in opening promotion, how to effectively spread the brand image and cause a sensation in the local area? The company has drawn up the following plan and please franchise stores to implement it seriously!

1. Product display

According to the company’s requirements, products are displayed in zones (see the display topic for details).

2. Preparation for opening

1. Required items - opening banners (2 pieces), arched doors, roll-up banners, firecrackers, posters, leaflets, gifts, membership cards , discount cards, speakers, balloon people, etc.

2. Prepare sales tools—sales slips, handbags, calculators, change, customer records, etc.

3. Store image - hygienic and clean, well-organized pop hanging, eye-catching signboards, and full displays.

4. Personnel - the sales staff are in place, the image is capable, and the decoration is clean and refreshing.

3. Pre-opening publicity

1. Determine the opening time and carry out effective publicity three days before the opening.

2. Poster promotion (posted 3 days in advance).

3. Distribute leaflets for promotion (continuously distributed 3 days in advance until the opening).

4. Conditional customers can promote in relevant media.

4. Opening activities and promotions

1. Opening: Fire cannons and music, colorful flags are flying, balloon people (or arched doors) are used to attract attention, music is used to attract auditory attention, and Bright store clothing colors arouse consumers' interest and carry out multi-sensory promotions!

2. Opening promotion activities open up new customers and maintain them as old customers.

3. Write down the promotion plan clearly on the poster and implement it.

4. Follow-up visits.

5. Specific promotion activities (i.e. poster content)

A world created with love - Aiyouduo maternal and infant products specialty store

A world created with love, Aiyuduo maternal and infant products store has grandly opened!

Dear mothers-to-be:

Hello everyone!

Your good friends— —Aiyouduo is here, come here and take a look, let us hold hands and pursue happiness together! More joy, more surprises, more happiness, all in Aiyouduo—happiness for everyone!

1. Our store will be opened on xx on xx, and the opening activities will last for one week from xx on xx to xx on xx.

2. During the event, all products are sold at 20% off, and some promotional products have even more discounts.

3. The first 5 customers who shop in the store on the day of the event will receive a free T-shirt.

4. Babies born during the event can receive an exquisite gift with their birth certificate, and can become Aiyouduo's "Little Love Star"; babies who purchase more than 100 yuan can become Aiyouduo's "Love Star" Star Baby", you will enjoy all the preferential policies of our store in the future.

5. All customers who shop in the store on the opening day can become Aiyouduo VIPs as long as they fill in the "VIP" file, enjoy the latest product information of our store and all future promotional preferential policies, and receive free pregnancy and child care services from our store. Knowledge training.

6. Customers who spend more than 150 yuan in shopping can get a membership card by filling in the VIP profile, become a member of the Aiyouduo Club, and enjoy all the company's future preferential policies and promotions.

Part 2

1. Activity theme

New store, new gift, new fashion

New store adds fashion, discounts add to discounts, Give gifts within gifts

Fashionable new store, meet with good gifts

New store opening, focus on fashion

2. Event time

Activity cycle : Ten days from the opening date (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

3. Target audience

Ladies from all walks of life aged 25-40;

This event will also attract some male consumers through the selection of promotional gifts. .

IV. Activity content (shopping chain wedding)

A chain wedding plan suitable for the opening of 40-60 square meters specialty stores

One heavy happiness, happiness when you enter the door:

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When you enter the store, you will be given a certain exquisite souvenir (or you can give a gift with a DM leaflet)

Such as gifts of about 1-3 yuan, including lighters, notepads, ball-point pens, etc. Keychains, poker cards, etc.

Double happiness, get free with purchase (the amount of purchase and gifts will be customized by each store):

☆Any purchase during the event will be Get a pair of "pure cotton socks worth 28 yuan" for free;

☆Every time you purchase more than 258 yuan during the event, you will get a beautiful ballpoint pen worth 48 yuan;

☆Everyone during the event During the event, if you purchase more than 368 yuan, you will get a set of three exquisite notebooks worth 100 yuan;

☆Every time you purchase more than 488 yuan during the event, you will get a genuine leather belt worth 138 yuan;

Triple happiness, get a VIP card. The first 50 customers who make a purchase will be given a VIP card, and they will become permanent members after registration.

5. Material integration

1. Themed posters outside the store: (choose one of the themes)

New store, new gifts, new fashion

New store adds fashionable discounts and extra discounts to gift-giving planning copy

Fashionable new store welcomes you with good gifts

New store opening with exquisite fashion

Three discounts with exquisite fashion Surprise

2. Hanging flag:

Theme advertising slogan on the front, auspicious opening or new product launch on the back

3. Roll-up banner or * display rack to unify the theme of the event, Unify with the poster.

4. Xiaolipai POP advertisements are placed in the display area of ??the corresponding product series.

5. Banner: activity theme content

6. DM flyer content is the same as poster

7. Large inflatable arch (with activity theme written on it), lift-off balloon , knife flags, flower baskets, etc.

8. Others: business cards, gifts, VIP cards, ribbons

6. Terminal environment

1. Hard environment: display, Props, lighting and sound, etc., should meet the requirements of the characteristic dragon brand personalized theme terminal and be consistent with the style and tonality of the image promotion.

2. Soft environment: The appearance and service standards of shopping guides, cashiers, etc. in specialty stores should complement the brand image of Feilong.

Part 3

The specific plans for clothing store opening promotions include: samples, coupons, cash discounts, special packaging, gifts, rewards, free trials, product guarantees, discount promotions, Product delivery, sales market displays and performances, etc. You should choose the promotion method that suits you according to the characteristics and actual situation of your store to achieve the best promotion effect.

First of all, make a clothing store opening promotion plan, and clearly understand the target you want to promote. You said your store is in a commercial district. I don’t know what kind of commercial district it is, but what is basically certain is:

1. There are many ladies around the store;

2. Most of these ladies are relatively young;

3. These ladies may not have many spare time activities besides going to work;

4. Most of these ladies’ families are not rich and their spending power is not strong. (Women with strong spending power will also spend money in brand stores);

5. The consumer group is relatively fixed, and the surrounding people are relatively fixed.

So, based on the above analysis, your promotion plan should pay attention to:

1. The product positioning of your store should be based on the mid-to-low end

The consumption characteristics of the consumer group here are: low price, affordable (good and cheap, whether a girl's clothes are good or not depends on whether they fit well and whether they are beautiful or not, right), you can't buy a bunch of beautiful but expensive clothes clothes that they like but are reluctant to buy.

2. Pay attention to changing your styles frequently.

Girls definitely like to cheat. You want them to gain something new every time, even if they don’t buy it. This way he will frequent your store.

3. Have a good service attitude. Whether you want to buy something or not, give them a try on clothes and help them match them.

Because the consumer group is relatively fixed, if a customer is dissatisfied with the service, it will affect the people she knows and indirectly have a direct impact on your business. On the other hand, if you do a good job in this area, then they will attract more friends to your store.

4. Girls like to take advantage of each other. To cater to this mentality, buy your clothes and give them some small things. As for what to give, you can think of it yourself and be a girl. For business, you need to know them well. The value of the gift should not be too high, otherwise it will increase your cost, but it should not make people feel too worthless. Suggested gift: For example, for female workers who lack maintenance, you can give them a facial mask. Ordinary facial masks are not very expensive, only a few yuan. But many of them have never used it. In their hearts, such things are of high quality.

In addition to taking advantage of small things, girls also like shopping. Girls always have a lot of clothes. So you have to make friends with these people and build relationships with them.

5. Maybe you are a little impatient. What you want is a specific promotion plan. But friends, everyone is doing business, but why do some people lose money? If business is not good, it does not necessarily mean that there is no promotion. Promotion is just the icing on the cake, but the key is that you must have a good foundation. If a store with good business conducts promotions, it can increase its turnover and attract more customers. If a store is doing business in a store that is not very good to begin with, customers may wonder if it is going to go bankrupt, but they will not dare to come.

6. Being in the clothing industry, you also know very well how clothing promotions work. It is nothing more than a discount (30% off for purchase, 10% off for sale, 20% off for others, 30% off for buying two pieces) Wait, this is probably the most common way to play, right?), in addition to giving away things to buy a piece of clothing, a pair of gloves, points, memberships, and draws, you can combine these promotional methods. Choose an appropriate promotion plan based on the actual situation in your store.

20XX Summer Clothing Store Promotional Slogan 1: Summer is here, where are your summer clothes?

20XX Summer Clothing Store Promotional Slogan 2: A cool summer, Fashion is yours to rule

The 20XX Summer Clothing Store Promotional Slogan 3: Summer will give you a cool "summer"

The 20XX Summer Clothing Store Promotional Slogan 4: Refreshing Summer is really cheap here

Clothing off-season promotion tips

1. Product display must be unique. The store has a small space and limited product display. Therefore, if you want to attract passers-by to stop and make purchases,

you have to put more thought into the product display. It is best to change the merchandise display frequently to give people a refreshing feeling, so as to increase the merchandise turnover rate.

2. Create a sales atmosphere. If it is popular, it will naturally attract customers to your door. When no one is visiting, you have to sort out the goods and adjust the decorations from time to time. Never sit at the door with your legs crossed, which may cause customers who intend to come to the door to have a rebellious mentality or feel that the products in this store are not of high quality. 3. Innovate and innovate in business operations. It is necessary to quickly reflect the popularity and "develop" special products to give customers the popular feeling of "if they don't buy it this time, they won't be able to buy it next time."

4. Cultivate customer loyalty with high-quality services. It’s best to try to catch every customer who comes to your door. It's best to remember

the preferences of old customers and take the initiative to introduce products they may like. In addition, accepting individual orders from customers or adjusting goods quickly can also increase consumer loyalty.

5. Accumulated discounts. Customers who come to our store for the first time will be issued a membership card. The second time they come, they can get a 10% discount on the products.

The third time they come, they get a 20% discount, the fourth time they come, they get a 30% discount. 30% off on all purchases. In this way, you may earn less money at one time, but the store's popularity is enough to withstand the risks caused by the economic downturn. How should I price my products? Price is the most sensitive topic for customers when purchasing products. Generally speaking, people always want to spend the least money to do more things. Many stores have lost a large number of customers because of unreasonable product prices.

Clothing store opening promotion plan, clothing store off-season promotion plan

1. Low-price penetration strategy As a merchant, no matter what pricing strategy is adopted, the ultimate goal is to make money. It is required that the price must be based on cost, and it is impossible to sell below cost. Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase directly in large quantities, reduce intermediate links, improve operating efficiency, strive for manufacturers to give profits and other measures, do everything possible to reduce costs, implement small profits but quick turnover, and win with low prices.

2. Use the profit-to-deficiency method to attract customers to buy a certain product in large quantities at a low price, and at the same time, make profits from related series of products.

Many "foreign supermarkets" currently set the prices of electrical appliances at very low prices to attract customers and make profits on various auxiliary equipment.

3. The flat head and low tail method only slightly lowers the "dragon tail" of the price, giving people the feeling that it has dropped a lot. For example, the price tag of 198 yuan and the price tag of 200 yuan often give people the feeling of two levels. In fact, the difference is only 2 yuan, accounting for only 1.

4. Illusion pricing method: There is a supermarket that sells milk powder in 500g packages, priced at 9.30 yuan, and then launches a 450g packaged product, priced at 8.50 yuan. The sales are promising for a while, because consumers are sometimes far too sensitive to weight. Well below the price. If you do a careful calculation, you will find that the unit pricing of the two is almost the same, and the latter is slightly higher.

5. Seasonal discounts are a pricing strategy that determines whether to give discounts and how much to discount based on the product's off-peak season and the time and quantity of consumer purchases.

The "seasonal sales" launched by many stores fall into this category. Proper use of this kind of pricing can not only attract consumers, but also effectively adjust the situation such as low customer flow in off-season, so that the store can often be crowded with customers.

6. Psychological pricing strategies are based on consumers' consumption psychology. Many "foreign supermarkets" like to leave a small tail on the price when setting prices. Among the products they sell, the mantissa is an integer. The product prices that only account for about 15 and 85 have non-integer mantissas, and the majority of the price mantissas are odd numbers. If a product is priced at 99 yuan, people will feel it is cheaper than 100 yuan. If it is priced at 101 yuan, people will feel it is too expensive. Compared with 99 yuan, the price seems to be on a higher level. Using psychological pricing strategies will give the impression that store prices are low overall, thereby achieving the purpose of attracting and retaining customers.

7. When adjusting the price of other products, use a red pen to erase the original printed price and write the new price next to it in yellow. This method seems simple, but in fact it is also a method of pricing based on customer psychology. kind of strategy. The secret is: first of all, the original price is a printed number, which often gives people a feeling of authoritative pricing. The new price written by hand will make customers feel cheap. Secondly, yellow gives people a particularly cheap feeling. Marking the new price with a yellow pen makes it look very tempting to customers. How to design an infectious poster

These are all problems we encounter in our creation. So we will introduce some of the most basic methods in this article. Consistency Principle During the design process, designers must have a clear sequence for the entire process and implement it one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos and logos. All design elements must be combined in an appropriate manner to form an organic whole. How can we design a "consistent" work? Let us enumerate a few principles: The principle of association To make the work consistent, the first principle is to adopt the principle of association, which can also be called grouping. Relevance is based on such a natural principle, and poster designers can achieve this principle in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. Second, the various parts put together can produce a stronger impact than the loose structure alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another.

With some art events or posters, the viewer will take the time to understand the meaning of each part for themselves, however, some dissonant elements can sometimes convey an interesting, experimental visual effect. Sometimes an advertiser will request that various objects be combined in a surreal form. Placing unrelated elements into a large area of ??background color can give the audience a sense that they are related. Coordination Principle Whether it is a coordinated composition or an uncoordinated composition, the poster layout can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders. So an unbalanced composition also makes us feel this way. Are we going to fall? Is something going to fall on us? Without unity, the poster will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

Association principle To make the work consistent, the first principle is to adopt the association principle, which can also be called grouping. Correlation is based on the natural principle that birds of a feather flock together. If we see the various components put together neatly on a page, we try to understand them.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are done well, it will be like consumers saying I always use Bleacho bleach, rather than a rigid advertising slogan

Second, the various parts put together compare A loose structure alone can produce a stronger impact. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These objects form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

The Repetition Principle Another way to create consistency in your work is to repeat shapes, colors, or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Human vision has a very strong sense of repetition, and sometimes we will see the objects in the picture as being repeated even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish above the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

For some product posters, repetition is also an effective strategy to persuade the audience to make comparisons. For example, in an advertising poster, we may put a dozen pairs of shoes, but each pair is different. The main message (shoes) is easily felt by the audience because this item is used repeatedly in the poster, and then the audience will take a closer look at the different styles of shoes.

Another popular design technique is to arrange everything that is exactly the same, but have one thing that is different, to achieve an unexpected effect.

For example, you can design 15 squares arranged in a square matrix, 14 of which are blue, and one of which is pink and contains the company's logo. As you can imagine, this pink color block will be the focus of the audience.

Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are placed together or separately. For example, for a series of outdoor ads for a summer concert, repeated repetition of key elements can create a sense of power. When you see one you think of the other. Repetition of position, color, size or image can enhance recognition and allow the viewer to focus on all the information you want to convey.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

This method can make the pictures in the poster guide the audience's eyes to the message or brand we want to convey. But if we do not use pictures, but graphics composed of text, it is also a good choice.

Add background color

For some art events or posters, the audience will take the time to understand the meaning of each part by themselves, however, some dissonant elements