Planning of business activities for the Double Ninth Festival

Planning of Double Ninth Festival merchant activities 1

1. Purpose of the activity

Express deep blessings to elderly friends through the development of supermarket promotion activities during the Double Ninth Festival.

2. Theme of the activity

Chrysanthemum is the most important thing, and the love for the Double Ninth Festival is strong; on the Double Ninth Festival, there is a deep respect for the elderly.

3. Event Time

The promotion time is nine days before and after the Double Ninth Festival, that is, September 26 to October 14.

4. Event Content< /p>

1. During the Double Ninth Festival, golden chrysanthemums congratulate Tianlun

(1) During the event, anyone who purchases over 99 yuan in this supermarket can get a pot of golden chrysanthemums at the service counter with the receipt.

(2) During the event, the supermarket will ask medical staff to measure the blood pressure of middle-aged and elderly people for free.

(3) During the event, all elderly consumers over 66 years old can receive an exquisite gift from the supermarket.

2. Double Ninth Festival shopping, endless gifts

During the Double Ninth Festival, if you purchase more than 99 yuan, you will receive a beautiful gift; if you purchase more than 198 yuan, you will receive a shopping voucher with a face value of 50 yuan; For orders over RMB 297, you will receive a shopping voucher with a face value of RMB 100... and so on.

3. Send true love to healthy and lucky elderly people

(1) During the event, the first 10 elderly customers aged 66 or over each day will receive a point card and a gift from the supermarket. share.

(2) During the event, elderly customers with birthdays will receive a longevity noodles and a birthday cake from the supermarket. Planning of Double Ninth Festival Merchant Activities 2

1. Activity Theme

Chrysanthemums are the most important thing, and love is strong during the Double Ninth Festival

2. Activity Time

From x to x, 20xx

3. Store atmosphere

1. In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed is placed outside the main entrance, and a large chrysanthemum flower bed is placed outside the door. A banner with the theme "Chrysanthemums are the most important, and love is strong on the Double Ninth Festival - xx Shopping Mall Chrysanthemum Appreciation Party" is hung between the two pillars.

2. At the main entrance, there are nine layers of large "Double Ninth Cake" stacked up with small decorative "lamps", which means "climbing higher step by step".

3. Post Double Ninth Festival-themed hanging flags in the store.

4. Place different varieties of precious chrysanthemums in prominent locations on each floor for people to enjoy.

IV. Activities

(1) Activity background

The Double Ninth Festival is also China’s “Elderly Day”. In recent years, a "reunion trend" has gradually emerged during the Double Ninth Festival. Going home to have intimate conversations with parents, and going out for walks and shopping with parents who have worked hard all their lives, has gradually become the most special gift for children to give to their parents during the Double Ninth Festival. Therefore, this plan is mainly planned from the perspective of filial piety and family happiness.

(2) Activity content

1. "Warm Autumn Love" Senior Clothing Sale

During the event, a senior citizen clothing store will be set up in a private space on the first floor. Clothing Outlet.

2. "Happy September 9th, good shows every day" special theater performance

The theater attached to the mall will put on a wonderful show every day during the event, and also offer buy 4 and get 1 free Family package discount, and a plate of snacks will be given to each family who orders the package.

3. The "Shopping Double Ninth Festival, non-stop fun" event will be held throughout the venue

During the event, customers who shop in the mall and spend more than 100 yuan on department stores will receive exquisite gifts. ;Customers who spend over NT$300 in department stores will receive a coupon worth NT$50. Customers who spend more than 600 yuan in department stores will receive a coupon worth 100 yuan, and so on.

4. Health products and jewelry “Shopping brings blessings”

Launch a “Shopping and blessings” activity in health care products and jewelry stores, that is, purchasing health products in shopping malls during the event , jewelry customers will receive a peace charm or Chinese knot, in order to bring peace and good luck to every customer and their family who shop in this mall.

5. Free express delivery and considerate service

The mall continues to provide excellent and considerate services in the past. If you spend more than 600 yuan in the store, you will receive free express delivery service. If you spend less than 600 yuan, you will receive free express delivery. Pay the express delivery fee according to the market price, and you can also get express delivery service on your behalf. Pass on the Double Ninth Festival love to the children whose parents are out of town. (This policy and the third policy cannot be enjoyed at the same time)

5. Special planning activities

Chrysanthemum products are the most respected, and teachers’ ethics are noble - Chrysanthemum appreciation calligraphy and painting meeting on the Double Ninth Festival

Activity methods:

1) On the Double Ninth Festival, 30 calligraphy and painting enthusiasts among retired old teachers in this city are invited to view the precious chrysanthemums on display in the store, and in the customer reception room on the eighth floor Splash ink on site, write chrysanthemums and draw chrysanthemums. First, second and third place prizes will be awarded for calligraphy and painting works. Prizes and participation gifts will be distributed to all contestants. All calligraphy and painting works will be displayed in the store for a week.

2) Select 9 enthusiastic old teachers among 30 retired teachers to serve as the "integrity supervisors" of the shopping mall to supervise the honest operation of the store.

On the one hand, this activity follows the tradition of climbing high to admire chrysanthemums during the Double Ninth Festival; on the other hand, it also demonstrates the mall’s corporate image of “respecting teachers and cultivating business with culture”.

Six. Media Plan

1. Advertising Fees

TV Station:

Morning News, Evening News:

Publicity Single: Planning of Double Ninth Festival Merchant Activities 3

1. The theme of Double Ninth Festival activities

Chrysanthemums are the most important thing, and love is strong during the Double Ninth Festival. Respect the elderly, send warmth and health

2. Double Ninth Festival event time

20xx, x month x day

3. Double Ninth Festival restaurant atmosphere

1. In order to cooperate with the Double Ninth Festival To enhance the atmosphere, a large chrysanthemum flower bed is placed outside the main entrance, and a banner with the theme "Chrysanthemums are the most important, the love is strong during the Double Ninth Festival - Chrysanthemum Appreciation Party at xx Restaurant" is hung between the two pillars outside the door.

2. At the main entrance, there are nine layers of large "Double Ninth Cake" stacked up with small decorative "lamps", which means "climbing higher step by step".

3. Post Double Ninth Festival-themed hanging flags in the restaurant.

4. Place different varieties of precious chrysanthemums in prominent locations on each floor for people to enjoy.

IV. Background of the Double Ninth Festival

The Double Ninth Festival is also China’s “Elderly Day”. In recent years, a "reunion trend" has gradually emerged during the Double Ninth Festival. Going home to have intimate conversations with parents, and going out for walks and shopping with parents who have worked hard all their lives, has gradually become the most special gift for children to give to their parents during the Double Ninth Festival. Therefore, this plan is mainly planned from the perspective of filial piety and family happiness.

5. Double Ninth Festival activity content

Activity 1:

"Warm Love and Golden Autumn" special meal ordering for the elderly. During the event, the restaurant will prepare set meals suitable for the elderly, and you can get discounts when ordering set meals.

Activity 2:

During the Double Ninth Festival, dishes suitable for the tastes of the elderly are launched. It is a good time to maintain health in autumn, and the old store has launched health-preserving products and various Double Ninth Festival set meals.

Activity 3:

1. On the Double Ninth Festival, a healthy and nourishing soup will be given to those over 60 years old who dine.

2. Guests whose birthday is on the same day will receive a free longevity noodles with birthday cake or valid ID.

Activity 4:

Hold the "Hundred Old Man Banquet". Seniors over 60 years old (with valid ID) can enjoy the "Nine-Nine Double Ninth Festival Preferential Package" of 99 yuan per person (limited to 100 people), while the quota is full. During the dinner, there were folk music, face-changing, lion dance and other performances to add to the fun.

Activity 5:

"Double Ninth Festival" special offer.

Healthy wine, health care products, and health food.

Other products for the elderly, etc.

6. Double Ninth Festival media plan

1. Hard broadcast: Evening paper will have half color on Wednesday at October 1, and express newspaper will have half color on Thursday.

2. Soft advertising: Invite media to participate in special planning activities and publish soft articles.

Planning of Double Ninth Festival merchant activities 4

1. Activity time:

October xx October xx

2. Activity location:

xx Grand Hotel

3. Activity theme:

Golden Autumn Double Ninth Festival, flowers are blooming, health and wellness, enrichment, parents' kindness, Double Ninth Festival is the nationally designated "Elderly Persons' Day" in our country, " "Double Ninth Festival every year, Double Ninth Festival today" not only refers to the festival, but also means old age. Therefore, the theme of the event should reflect the focus on the elderly, which is the appeal of health and wellness, and at the same time combine with the traditional customs of the Double Ninth Festival, so The theme of the event particularly reflects "elderly", "golden autumn", "chrysanthemum" and "health and wellness", establishing the XXX Hotel as an enterprise with a high sense of social responsibility that not only allows customers to enjoy noble food but also pays attention to their health and wellness.

IV. Purpose of the activity:

1. Promote the fine traditional virtues of respecting the elderly of the Chinese nation;

2. Organize employees to visit the elderly in nursing homes, We advocate the whole society to pay attention to empty nesters and the elderly. Establish the image of xxxx Hotel as a responsible large enterprise;

3. Through the organization of hotel activities, let more people experience the healthy food of xxxx Hotel.

5. Activity content:

1. Health and wellness lecture: The Double Ninth Festival is my country’s Senior Citizen’s Day. Paying attention to the elderly and health has become a social theme. Organize health and wellness lectures, combine the hotel's health and wellness cuisine, invite health experts to give lectures on site, promote the fine traditional virtues of respecting the elderly, and promote the hotel's food and wellness concepts to establish a corporate health image; after the lecture, a Tongbao health luncheon event will be held, with menu highlights Recipes suitable for the elderly, women, and children are introduced, and people can freely go on stage to express their blessings to their loved ones, and they can also request songs on the spot; the entire event is filmed, and a CD is made to give to the guests; at the same time, a simple stage and sound system are set up, and a host is provided to sing "Nine "Nine Double Ninth Festival" (original singer Hang Tianqi/Liu Huan), on behalf of the hotel, sends blessings to guests on the Double Ninth Festival; the song "The most beautiful thing is the red sunset" is performed on-site; at the same time, guests can freely go on stage to express their blessings to their loved ones; the entire event is shot on site and produced on a CD Gift to guests.

2. Organize employees to visit the elderly in nursing homes, help clean the nursing homes, chat with the elderly, perform programs for the elderly, and invite news media such as Yuncheng TV Station to broadcast them.

3. Arrange a chrysanthemum exhibition at the entrance of the hotel. Contact three large seedling bases and invite experts to design and arrange the entrance of the hotel into a large display of chrysanthemums for people to visit and appreciate, enhancing the atmosphere of the festival. Event atmosphere. Through the chrysanthemums and scenery in the park, as well as the distribution and explanation of functional areas, guests can deepen their understanding of Xxxx Hotel.

4. On the discount day, recreational items are half-price; during the Double Ninth Festival, a collection point of dishes suitable for the tastes of the elderly will be launched. It is a good time to maintain health in autumn, and the hotel has launched health-preserving products and various Double Ninth Festival packages. On the Double Ninth Festival, a serving of nourishing soup will be given to those over 60 years old who dine. Guests whose birthday falls on the same day will receive a complimentary longevity noodles with their valid ID. Special rooms for the Double Ninth Festival are launched. Those with old age certificate can stay at xxx yuan/standard room/night (subject to full occupancy), and all rooms will come with a free fruit plate. Golden couples who hold valid supporting documents such as marriage certificates will receive a honeymoon suite for one night, limited to 10 couples.

6. Sales strategy:

The sales department contacts provincial and municipal veteran bureaus, civil affairs bureaus, and enterprises and institutions to recommend Double Ninth Festival activities and organize bulk customers; at the same time, it receives scheduled bulk orders. guest. One-night-one-day package: xxxx yuan, including one night in a deluxe double room, two breakfasts and two lunch buffets, including a health and wellness lecture on the Double Ninth Festival and a Tongbao chrysanthemum exhibition. Guests can request the hotel to change room types based on actual needs, but must pay the price difference. Group tickets for a minimum of 5 tickets will enjoy a 10% discount; for groups of 10 or more tickets, a 20% discount will be provided.

7. Advertising copy:

1. TV: Golden Autumn Double Ninth Festival, flowers are blooming, health and wellness, parents’ kindness, xx Yuncheng xxxx Hotel “Golden Autumn? Tongbao? Double Ninth Festival” officially launched the filial piety hotline :0359-xxxxxxxx.

2. SMS: The "Golden Autumn? Tongbao? Double Ninth Festival" event of xx Yuncheng xxxx Hotel was officially launched on October xx. Tongbao appreciates chrysanthemums, serves the elderly with filial piety, and feels the health and wellness of Tongbao.

8. Restaurant atmosphere during the Double Ninth Festival

1. In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed is placed outside the main entrance, and " The theme banner of the Chrysanthemum Appreciation Party at XX Restaurant on the Double Ninth Festival.

2. At the main entrance, there are nine layers of large "Double Ninth Cake" stacked up with small decorative "lamps", which means "climbing higher step by step".

3. Post Double Ninth Festival-themed hanging flags in the restaurant.

4. Place different varieties of precious chrysanthemums in prominent locations on each floor for people to enjoy. Planning of Double Ninth Festival merchant activities 5

1. Activity background

Traditional folk festivals contain rich educational resources and cultural connotations, and are an important cultural carrier for promoting and cultivating the spirit of the Chinese nation. Protecting and developing traditional folk festival culture is an important way and means for the revitalization of traditional culture.

The traditional food culture festival inherited by the Double Ninth Festival is developed on the basis of ancient sacrificial rituals. Out of respect for the gods, before the festival, people will prepare various delicacies for the gods according to their "hobbies". After the sacrifice, people will also share a delicious meal. In an era when food and clothing are scarce, festivals have almost become the only time for humans to inherit their outstanding food culture. This situation was particularly obvious in the Tang, Song, Yuan, Ming and Qing dynasties when the hedonistic trend spread. Therefore, whether it is the first day or the fifteenth day of the Lunar New Year, in addition to the uninterrupted inheritance of ancient spiritual civilization, behind the luxurious rituals, there is also a considerable wealth of material civilization preserved for mankind. Unique festival food customs such as Double Ninth Cake and chrysanthemum wine, as well as many of Jackie Chan's banquet delicacies, are all developed on the basis of large-scale memorial recipes such as Double Ninth Rice, worshiping gods and ancestors. Protecting traditional festival food means protecting the essence of traditional food culture.

2. Purpose of the event

In order to awaken people’s awareness of the protection of our country’s traditional festivals and further interest customers in our nation’s extensive and profound food culture. Traditional festival culture is a national thing. It is a culture created and enjoyed by a nation. This culture will naturally form the cohesion of a nation in it, and there will be aesthetic emotions attached to it. , fun, and its spiritual influence is huge. The reason why Chinese people are Chinese is because we have these things to package us. Therefore, we specially planned this event. Enrich the food and cultural life of our hotel and provide our customers with a set of high-grade Double Ninth Festival cultural food feasts.

3. Activity theme

Tasting chrysanthemum cakes, drinking chrysanthemum wine, making dogwood pendants, food experts

4. Concept of food festival activities

(1) Organizational Structure

Sponsor: xx Hotel

Organizer: xx Hotel

Co-organizer: xx Fresh Market

Special guests: Teacher xxx, Teacher xx

Participating groups: all customers

(2) Concept of theme activities

1. Determine the Characteristic positioning of this food festival

2. Simple and grand opening ceremony

3. Selection of “Food Messengers” for this event

In order to promote our catering and hotel services In order to improve the quality of the personnel, a unique "Food Messenger" competition will be held during this food festival. Each team participating in this food festival nominates a contestant to participate in the selection of "Food Messenger". A meet-and-greet will be held on the day of the opening ceremony for promotion. During the food festival, canvassing was conducted among participating teams. Perform and judge at the closing ceremony of the food festival.

4. The dishes during the event are available to customers for free.

5. Closing Ceremony

5. Funding Sources

This event is fully sponsored by xx Hotel

6. Publicity Form< /p>

Focus on promoting the food culture of the Double Ninth Festival, displaying food varieties and famous food.

Publish advertisements and special reports in major media in the hotel in stages; hang colorful flags, banners, advertising balloons, billboards, etc. at the food festival site; compile and print food festival flyers and distribute them to tourists and relevant groups for free; hang them on the venue's flight rack Set up a large projector to continuously play corporate promotional videos.

VII. Event time and location

Event time: 8:00-13:00 on xx, xx, 20xx

Event location: xxx Hotel Outdoor plaza