Enterprise core slogan

The Spring Festival in the year of Gengzi is destined to be unforgettable for everyone in China, but the Spring Festival holiday, which should be celebrated by the whole country, has become the "anti-epidemic" battlefield for the whole people to resist novel coronavirus. Medical staff from all directions formed the forefront of "anti-epidemic" in Wuhan and Hubei, and more enterprises distributed all over the country actively organized the resumption of work and production, providing much-needed materials and equipment for this "war of attrition".

Among these enterprises, there are also many "autobots". When masks become the most consumed and scarce materials at present, SAIC-GM-Wuling, BYD, GAC and other car companies have announced an emergency switch to production, and stepped up the production of masks, disinfectant and other protective products. Among them, the slogan shouted by Wuling can especially warm people's hearts: "We will build what the people need."

Corporate social responsibility is not empty talk, but really benefits the people and society with practical actions.

Switching to masks, Wuling and GAC went into battle on the same day.

On February 6th, SAIC-GM-Wuling rebuilt its production line to produce masks with the help of Liuzhou government. Among them, there are 0/4 ordinary medical masks, 4 N95 masks, and the daily output is 1.7 million. It is said that it took only five days from the idea of making masks to the production of masks, which can be described as strong action and quick response. On the same day, Guangzhou Automobile Group also sent employees to study in mask manufacturers in Guangzhou and Dongguan to prepare for the switch to masks.

BYD's determination: to win this silent war "epidemic"

Two days after SAIC-GM-Wuling announced its establishment, BYD also stated that it was ready to join this silent war "epidemic" and inject new impetus into the national "anti-epidemic" victory. In addition to producing masks, they will also produce disinfectants. The daily output of masks is planned to reach 5 million, and the daily output of disinfectant is 50 thousand bottles.

Why can car companies do it by switching to masks?

Some people may ask, why can car companies achieve cross-border production conversion in a short time? Can the masks they produce meet the standard? Although they appreciate the attitude of corporate social responsibility of car companies, the masses are still very concerned about the most practical problems.

First of all, the production of masks requires a clean workshop environment, and many precision parts of automobiles are also processed and manufactured in very harsh environments, so the automobile factory has the ability to do this after transformation. Secondly, the raw materials needed for masks are the same as some materials on cars. For example, SAIC-GM-Wuling turned the soundproof cotton processing plant into a workshop for producing masks, because the main material of automobile soundproof cotton is polypropylene, and its production requirements are the same as those of masks. At the same time, Wuling teamed up with Guangxi Deford Group (a company specializing in the production of sound-proof cotton) to further enhance the professionalism of mask raw materials. Today, SAIC-GM-Wuling announced that the first fully automatic "Wuling brand" mask machine in Guangxi was officially launched! The equipment has high operating efficiency and low manufacturing cost, and the output of Wuling mask will increase rapidly after it is put into production.

For BYD, they have their own ninth division, which not only has medical device system certification, but also engaged in medical device OEM at first, so it can be reassuring in terms of medical professionalism and reliability. In addition, masks will undergo many quality tests by relevant departments before leaving the factory, and can only be supplied to the masses after all indicators are qualified.

From this point of view, it is not only reliable for automobile companies to switch to production of masks, but also not a big conversion project for them. The key is to look at the integration of execution and its own quality inspection system.

What kind of experience is it for car companies to switch to masks?

Some people say that car companies do this to ensure the source of income in special periods-since they can't produce cars, masks can make up for the losses. This statement is obviously one-sided and smacks of "conspiracy theory". Let's take the mask produced by SGM-Wuling as an example. These masks will not only be provided to front-line medical staff free of charge, but also distributed to front-line employees in the pillar industries of Guangxi Zhuang Autonomous Region, and the rest will eventually enter the social market.

According to the selling price and output, the profits generated by these masks are far less than those generated by cars (everyone knows the high sales volume of SAIC-GM-Wuling), and the relevant departments said that these enterprises did not use bank loans to carry out epidemic assistance work. For any car company, this is a huge effort-not only to stop the production of normal products, but also to transform workshops and production lines and train and recruit employees, which is obviously difficult to make a decision only from the economic point of view.

Of course, car companies can indeed greatly enhance the brand's influence through such behavior, but we are still willing to believe that the purpose of car companies changing production and working hard is actually the same as that of every "anti-epidemic" fighter struggling in the front line: I hope to overcome the epidemic as soon as possible and people's lives can return to normal.

More car companies are in action.

In addition to the above-mentioned car companies that switched to masks, more car companies have joined the mighty anti-epidemic army. Some use overseas logistics channels to urgently purchase medical materials and equipment, some begin to assemble negative pressure ambulances by OEM, and some directly raise donations. By the beginning of February alone, 86 car companies had contributed 654.38 billion yuan as national anti-epidemic funds. More automobile brands have also added in-vehicle ultraviolet sterilization, composite electronic filter element, high-temperature sterilization and other functions to the newly launched products, effectively improving the environmental safety in the compartment and better protecting the health and safety of consumers.

In fact, many car companies have cooperated in the research and development of medical devices, which was originally one of the ways for car companies to improve the technological content of automobiles. For example, Honda has launched Honda? Walking? Assist (Walking Aid System), an innovative walking aid health equipment introduced by Honda, is especially suitable for the elderly and stroke patients.

On the other hand, it is nothing new for automobile enterprises to mobilize for changing production in wartime. During World War II, there was a precedent for automobile manufacturing enterprises to transform into military industry in the United States. Nowadays, China automobile enterprises have entered a "wartime" state, shouldered the banner of "anti-epidemic" and tried their best to make practical and effective contributions to stopping the epidemic. In the face of this disaster, the automobile market may be cold for some time, but it can't resist the recovery of people's hearts after all.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.