Why is milk tea a particularly popular drink in Thailand?

Because milk tea is now the favorite drink of young people all over Asia, and Thai milk tea is particularly popular recently.

With the attention of capital and media, many domestic tea brands have attracted much attention. Among them, there are many new tea brands in China, such as hi tea, Naixue tea and Lele tea, which occupy C position. There are also many local brands of bubble tea in Taiwan Province Province entering the market. Now even Southeast Asian milk tea brands have entered the China market, trying to seize market share.

Thai milk tea has recently become a new favorite. ChaTraMue has opened stores in Hong Kong, Beijing and Shenzhen, opening a new world of Thai milk tea for consumers. How popular is this brand? Restaurants in the streets of Thailand use this brand of tea as the base for making tea and brewing Thai milk tea, which is becoming more and more popular in Southeast Asia. There are more than 50,000 photos of #Chatramue on Ins, while in Thailand, a cup of milk tea costs only 10 RMB.

Hand-marked Thai tea is called "the soul of Thai iced tea". On the basis of China tea culture, it is combined with Indian black tea to create a new taste, and it is combined with traditional Thai milk tea technology to win the favor of local people. It also enables ChaTraMue to travel from Thailand to China.

The difference between Thai milk tea and other milk teas is that they don't sell hot, only ice! Because it is summer in Thailand all the year round, they usually add a lot of ice when drinking milk tea. Now brewing, tea is the first important process of Thai milk tea. It is said that each cup has to go through nine tea filtering procedures to filter out the bitter taste of tea, so as to get the first basic tea.

No matter the product category or the number of stores, it is not enough to challenge several major tea brands in China. With the upsurge of milk tea, it remains to be seen whether Thai milk tea with fresh taste can really win the hearts of consumers in China.