Pick-up slogan

Recently, many China enterprises have been sanctioned by the United States.

Among them, the listed company Luxshare bears the brunt:

On the day of 65438+1October 2/kloc-0, Luxshare was investigated by the US International Trade Commission for alleged patent infringement.

Affected by this, Luxshare's share price plummeted and its market value evaporated by tens of billions.

The company also responded quickly: we hold core patents and have hired lawyers to cooperate with the investigation, which will not have a substantial impact on the enterprise.

As a leading enterprise in China's apple industry chain, Luxshare has always been a dark horse in the technology circle, with a market value as high as hundreds of billions.

Some people say:

Such a powerful Luxshare is at the helm. She used to be a poor "working girl": Wang Laichun.

She used to work at Foxconn 1 1 year, and managed thousands of people from assembly line to monitor.

Later, she resigned and went it alone and founded Li Xun. After 20 years of development, she has become a competitor of her old club Foxconn.

It is rumored that the rapid development of Luxshare frightened Guo Taiming and set up a special working group for Wang Laichun.

However, Foxconn denied this.

In the list of the most influential business women in China in 2020, Wang Laichun ranked sixth, far surpassing Wu Yajun and Du Fu.

People who have met Wang Laichun say that she is low-key, friendly and introverted.

For a woman with only junior high school education, it is not easy to create such a huge business empire.

Behind this, there are many places worth pondering.

From Wang Laichun, I saw five steps for an ordinary person to successfully fight back.

From 65438 to 0963, Wang Laichun was born in a small mountain village in Shantou, Guangdong. After graduating from junior high school, she worked at home with her parents.

There are two brothers at home, one runs a small shop and the other works outside.

Wang Laichun, 25, left the mountain village for Shenzhen.

This year, the State Council passed the Regulations on Encouraging Compatriots in Taiwan Province Province to Invest, and many people from Taiwan Province Province brought money to set up factories in the mainland.

Guo Taiming also set up a factory outside Shenzhen to produce computer connectors: Foxconn.

Wang Laichun was one of the first batch of 65,438,050 female workers.

In the factory, women workers live in Datong store, which is hot, wet, dark and narrow. The rice they eat is "Redmi", because the water quality is too poor, and the rice is cooked red.

At that time, water and electricity were often cut off.

Rest when there is a power outage, but even if there is a phone call in the middle of the night, you have to get up and start working, often working for more than ten hours.

If the water is cut off, the workers have to go to a temporary point one kilometer away to wash their faces, brush their teeth and go to the toilet, and the conditions are even worse.

Many women workers can't stand it. They just ran home, but Wang Laichun never said a word of complaint.

She would get up secretly to catch up with work when everyone else was resting, and was found by the supervisor of Taiwan Province Province several times.

"I don't want others to see that everyone is together." She just wants to do more.

Foxconn has attached great importance to training since its establishment. Unlike most people, Wang Laichun always studies very hard and takes notes in a notebook.

In order to help improve the output, she made all the workstations, tried them one by one, found out the reasons and fed back the data. None of these things were addressed to her.

During Foxconn's 10 years, she never took a vacation, and gradually became the monitor of the highest position of mainlanders in Taiwan-funded factories, managing thousands of employees.

As the saying goes, how hard you work, how lucky you are.

In fact, people who really work hard have never longed for luck. They just want to do what others can do well and do what others can do well.

Zhou Xiaoguang, known as the "Queen of Jewelry", is also a person who pursues the ultimate in the field of jewelry.

1985 She set up a stall to sell ornaments in Yiwu market, which is different from others who only get goods from their superiors. Most of her decorations are made by herself.

Without drawings and materials, she went to the arts and crafts factories in Shanghai and Guangzhou to buy some materials, asked experts for process knowledge, brought them back to design and process them at night.

The original design was not very good-looking, but compared with those homogeneous products, it was more distinctive and sold well.

But Zhou Xiaoguang doesn't want to continue to set up a stall. She tried to study and visit Hong Kong.

After coming back, she rented two rooms, sold products and represented two high-end accessories in Hong Kong.

Many people don't understand.

Zhou Xiaoguang's original intention was to learn from others, improve his own design and make the ornaments bigger.

Later, Guangxin Jewelry Co., Ltd. was established, insisting on product differentiation and innovation. Hundreds of jewelry design drawings were needed every day, and only 60% of them could choose.

Best of all, spend more than $20,000 on a design drawing.

In the constant challenge, Guangxin Jewelry quickly became the first in China and sold overseas. Even Swarovski people come to visit the factory.

It is not difficult to see that they didn't have a clear plan at first, but they just held a mentality that I want to do better than others.

Others do 50 points, I do 80 points; Others do 80 points, and I do 100 points.

When you want to do better than others, you are essentially willing to pay more than others, and in the process, you will also strengthen your commitment to difficulties.

Only by increasing your skills bit by bit can the road be clear step by step.

1999, Wang Laichun, who never asks for leave, took more than ten days off.

After returning to Foxconn, she submitted a resignation report to Guo Taiming, indicating that she intended to start a business and asked Guo Taiming for help.

This undoubtedly surprised Guo Taiming, but he said:

Wang Laichun used to be the monitor. He has many opportunities to make money. She can use her advantages to participate in Foxconn suppliers and make money easily.

In addition, getting the highest position in Taiwan-funded factories is an advantage that many people can't wait.

But Wang Laichun's ambition is not here. What she saw was another factory of her own.

She went home to discuss with her brother, and the two of them took out all their savings, and then borrowed more than RMB100,000 from relatives and friends to buy Li Xun Company and set up their own factory in Xixiang, Shenzhen.

The newly established Li Xun can initially get the same order as Foxconn to produce electronic connecting wires and connectors.

This business is small, but Wang Laichun works very hard and applies all the management methods she has learned. "The slogans of the factory are all quoted by Guo Taiming, just like Foxconn. “

In Wang Laichun's view, Foxconn can develop from a small factory into a large enterprise, which proves that its management method is correct.

1990- 1999, factories have sprung up all over Shenzhen, and people from all over the country have poured in. As the middle manager of Foxconn, Wang Laichun must have noticed this a long time ago.

Therefore, she will take the most crucial step.

On the other hand, there are thousands of people in Qian Qian who see the opportunity, and those who can take action must be the best.

Chen Ailian of Feng Wan Auto Company is also such a person.

Chen used to work in a textile factory under her husband's jurisdiction. Because of her outstanding working ability, she was transferred to a factory that produces aluminum products.

Soon after, she found that the internationally accepted automobile wheel hub was changed from steel wheel hub to aluminum wheel hub, which gave her great inspiration and hardly hesitated. She decided to go it alone.

I met several young people in the factory, borrowed 500,000 yuan as working capital, bought four gravity casting machines on credit, and had no money to rent a house, so I set up a shed between two factories of others.

The most difficult thing is that Chen took a brand-new Japanese imported Yamaha motorcycle hub as an experiment without a trial sample.

At the same time, she measures technical parameters and draws drawings with the technical team every day, and is busy day and night.

After the first batch of products were made, there was no market, so Chen went out to run and won more than 100 orders.

With this courage and courage, Chen led the car to the market successfully, and achieved several transformations, becoming a leader in the aluminum wheel hub industry.

Every entrepreneur is a brave man. They don't relax, they don't pursue speed, they choose the most difficult road.

Starting a business is difficult. Only by doing difficult and correct things can we have a greater chance of success.

Many times, the easiest way is the most dangerous and the easiest to fail.

Laozi said: the winner is strong, and the winner is strong.

The premise of success is to let actions overcome inner fears.

In 2003, Motorola and Samsung mobile phones blossomed.

This year, Foxconn won an order from Motorola, and its business volume increased significantly. At the same time, the cost and manpower have also increased significantly.

Guo Taiming resigned. He said at the meeting:

The news soon reached the ears of Wang Laichun, who decided to accept orders that Foxconn could not complete.

First of all, keep up with Foxconn's pace and entrust orders to some processing plants in Kunshan for cooperative production.

The second step is to turn Luxshare into a joint-stock company and set up a second factory in Shenzhen.

The third step is to build your own industrial chain layout and invest and build a factory in Ji 'an, Jiangxi.

These steps cooperated with Foxconn's measures and quickly won a large number of orders from Foxconn. Those orders with low value, low profit and small total amount are almost accepted by Wang Laichun.

In the next five years, Li Xun became stronger by producing orders that Foxconn didn't want.

According to the prospectus published by lux share 20 10, orders from Foxconn account for 40-50% of operating income.

From the outside world, Luxshare is recognized as Foxconn's younger brother and shadow company.

For Wang Laichun, relying on Foxconn was the best choice at that time. He doesn't worry about orders and makes a profit, even if he is firmly trapped.

Therefore, before Li Xun 20 10 went public, Wang Laichun did not forget to bring in Guo Taiming's younger brother and agreed to subscribe for 4 million shares of Luxshare.

From connecting, transferring Foxconn's orders to planning for listing, Luxshare's development course is the path that Wang Laichun expands with each stage.

People who achieve great things know that if they see a road, they must follow it at once.

This is particularly prominent in the Oriental Garden He Qiao Nv.

He Qiao Nv used to have a stable job in the Bureau of Landscape Architecture, but she quit her job and took the TOEFL test. For various reasons, she can't go out and go home to plant flowers and trees with her father.

During the 1990 Asian Games, He and his father went to Beijing to hold a bonsai exhibition.

That year, the Asian Games attracted much attention, with more delegations and athletes participating than the previous ten sessions. On the landscape, there are all kinds of green plants made into various shapes, such as Pan Pan, the panda.

Here, He Qiao Nv first saw people's love for bonsai. Many foreigners bought hundreds of bonsai without hesitation.

He Qiao Nv realized this business opportunity.

After the Asian Games, she quickly rented a greenhouse next to the university school and went to Guangzhou to buy a batch of bonsai, focusing on those high-end hotels and office buildings.

He Qiao Nv can speak English, have a glib tongue, and the sales volume is going well all the way.

When she has nothing to do, she often takes care of the plants for sale, which leaves a deep impression on people, and many people take the initiative to introduce her business.

After a period of time, He found that there were almost no competitors to make bonsai, so he quickly raised funds to set up the Oriental Garden Art Center.

Ten years later, Oriental Garden A-shares went public, becoming the first garden share.

If you want to be strong, you must follow the trend. You must constantly change your vision and change your strategy.

Wang Jianlin said that the heart and the stage are gradually enlarged.

To be exact, a person's ability and ambition are constantly improving.

Do what you want to do first. Time and experience will make you grow. When your ability accumulates enough, ambition is ambition.

Otherwise, it is unwise to talk about ambition rashly.

Wang Laichun said, "It must be a beautiful bird that can fly with the phoenix."

In fact, she not only wants to be Foxconn's "Foxconn", but also wants to be a real phoenix.

When learning enough excellent experience, Wang Laichun planned the layout for Li Xun:

Taking Foxconn's partnership as a bargaining chip, we won orders from Lenovo, and soon won orders from several major customers of Tongfang, Founder and Flextronics.

Turn the single processing business into independent research and development, and develop the independent brand of desktop cable.

With the support of these big customers, Luxshare developed rapidly and went public soon.

In the second year of listing, Wang Laichun officially started the road of mergers and acquisitions.

In the past five years, continuous mergers and acquisitions have made Li Xun form a basic pattern of "headquarters in Dongguan, production in Jiangxi and research and development in Kunshan", involving electronic consumer products, communication products, automobiles and medical products.

This makes people call Wang Laichun an "octopus" and madly absorbs nutrients and nutrients from the outside world.

A truly powerful person is not born an ox, but only knows how to make himself stronger.

Jiang Guilan, the tableware supplier of KFC and McDonald's and the owner of the world's largest injection molding factory, is such a person.

In the first few years, the factory produced everything, such as washbasins, hangers and tableware. Although it has improved slightly, it is not competitive.

Jiang Guilan, who is struggling to find a way out, learned that there was a Canton Fair in 1995. She immediately took action to let the factory produce a batch of products with the best quality, and took people and samples to the scene to ask who would give her a small booth one by one.

Because small factories have no chance to attend the Canton Fair.

After three days of inquiry, I finally bought one-sixth of the booth.

After getting the booth, Jiang Guilan immediately hung up the product and received an order from a Hong Kong customer and a European customer in a place less than 1.5 square meters.

Since then, Jiang Guilan has explored foreign markets through eight years' efforts and established a factory in the United States.

However, in management, it faces a big problem. Many people often don't take vacations or come to work, and their work only accepts the time system, which is very inefficient.

Feeling distressed, she decided to cooperate with the local people, hire them to manage with high salary, synthesize the opinions of all parties, and increase the reward in addition to the basic workload, which greatly improved her enthusiasm.

At the same time, through marketing cooperation with local people, we have won orders from many American local catering enterprises such as KFC and Burger King, and our products have undergone many transformations, from ordinary tableware to environmentally friendly tableware.

Leap, not ten steps; This is a great contribution to the success of Ma Xu.

The road to success cannot be reached in a day, but learning from others will go faster.

It is wise to integrate and make use of limited personal abilities and the strengths of others.

Steve Jobs, the founder of Apple, once said: Stay hungry and stay stupid.

This sentence means, stay hungry and explore.

Always seek outward and constantly break through yourself. After hibernation, it is spring.

In 2007, iPhone 1 went on the market. At that time, Foxconn successfully got all orders for iPhone 1 with its OEM experience in the field of mobile phones.

In the following years, most of Apple's orders were given to Foxconn, and the relationship between them was extremely close.

However, few people know that after Li Xun acquired Liantao Electronics, it has already obtained key orders such as iPad extension and iPhone adapter.

Of course, these orders are all unwanted by Foxconn.

In fact, Apple has long been dissatisfied with the dominant position of suppliers because it has no advantage in bargaining.

After Cook took office, he vigorously cut off suppliers, closed warehouses and shortened the production cycle, all of which brought great pressure to Foxconn.

At this moment, Wang Laichun walked into the line of sight of Cook.

Luxshare won Apple's Lightning data cable business for the first time; In the second year, it also conquered the Apple Watch wireless charging module and became a core supplier; 20 16, OEM first generation watch parts.

This road depends on strength.

As far as R&D investment is concerned, Wang Laichun is very willing to give up. R&D investment accounts for 7% of operating income, and it is all expensed. Industrial Fulian R&D only accounts for 2.3%.

In 20 16, Apple introduced a new wireless headset, but the production requirements are particularly high, and hundreds of precise components need to be stuffed into the headset. The original foundry, Inventec of Taiwan Province Province has failed to meet the requirements.

In 20 17, Cook came to Lexiang City in Kunshan, and Wang Laichun personally led the team to visit.

The two sides watched the operation of the factory women workers and had a pleasant conversation. Cook said:

Luxshare is not only a supplier of Apple, but also a supplier of Huawei, Xiaomi and vivo, and entered the field of assembly in automotive wiring harness very early.

Since then, Luxshare has truly got rid of the shadow of Foxconn and stood side by side with Foxconn.

Perhaps, Wang Laichun would not have thought that he could achieve today's success 20 years ago.

In fact, every step of Luxshare is very steady. OEM brings in revenue, develops its own brand, takes small orders that others don't want, overcomes difficulties, trades for the market, integrates resources, innovates and improves, and wins trust.

Each copy is naturally generated, but it is gradual.

If you want to break the cocoon into a butterfly, you have to practice your basic skills hard.

Walking with people, only leftovers are left, skills are exchanged, and the future is bright.

Some people say: Only when you are excellent can you meet an excellent world.

If you are really good, where do you need the whole world? You can create the world you want.

A person's success is nothing more than five steps, growing in the direction you want, following people worth learning, precipitating and polishing a hard work, and building your own value system.

Just like there is a saying:

"It is a great thing to successfully deny others, because it proves that you have not only defeated yourself, but also defeated others."

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Author: Liang Xiaoxiao