The "Now" button takes us back to the era when women's equality is still a novelty.

At this moment, celebrities such as Beyonce, lena dunham and Taylor Swift loudly and proudly promote their feminism on Twitter, Cheryl Sandberg of Facebook urges women to "get closer", and the TED talk "Why should we all be feminists" by Nigerian novelist Chimanda Ngozi Adic has been watched 2.9 million times. It is hard to believe that not long ago, a woman needed a man to apply for a credit card, employees advertised for "male" and "female" jobs, and the only way for a woman to end an unwanted pregnancy was through illegal means, usually a dangerous back alley abortion.

One of the earliest female rock critics struggled with sexism and obscurity and recorded the 1970s. All you have to do is send yourself back to America in the 1960s. In an instant, you will enter an era of sexual harassment. Dating and equal pay are not recognized concepts, and the laws, rights, terms and concepts that American women take for granted today simply do not exist.

Then 1966 established the national women's organization (now), which played a key role in changing women's lives. This summer, the women's movement celebrated its 50th anniversary. This is the public image of the feminist movement. It lobbied for legislation and administrative orders, organized lawsuits, pickets and * * *, and thousands of people participated in it, raising people's awareness. In the past, this was only a personal issue, not a political issue. In this social movement, there is a great slogan: "Individuals are political."

This symbol is the symbol of the All-China Women's Federation (now). It was designed by Ivy Bottini, a graphic artist and a famous LGBT activist, in 1969, and it is still in use today, attracting people's attention. The National Museum of American History has a historic button (above). The curator of the museum said:

"Even now, in a world of labels, if you want to announce something to people in the street, you must wear a button." Lisa Catherine Grady: You're saying to someone who walks by or behind you: This is important enough for me to pin it on my collar. You are publicly announcing your identity. Although someone may nod and smile at you, it may also be a risk if you stick to unpopular views.

1970 "Women's Liberation" (Warren K.Leffler, Library of Congress) held in Washington, D.C. said, "Some things are very clear, very bold and very easy to pick out." Grady. "This button works well at this level. I like round patterns, which are traditionally feminine. It will wrap your arm around something. This reminds me of standing on tiptoe and reaching up for something.

Once individuals began to integrate into politics, changes quickly came: in 1967, President lyndon johnson extended affirmative action to women. Since 1968, job advertisements can no longer be divided into men and women. 1968, the landmark Equal Credit Opportunity Law was passed, and women do not need to bring their male counterparts when applying for credit.

Terry O'Neill, the company's president, explained that when it was founded, "the purpose now is to take action to fully involve women in the mainstream of American society". Women who stood out in the labor movement and civil rights movement gathered in the basement of an office building in Washington, D.C., for the first meeting. The driving force is betty friedan, who wrote a groundbreaking book "The Mystery of Women" in 1963, and saw the necessity of establishing women's political organizations.

Friedan's book pointed out what she called "the problem without a name" and changed the lives of this generation of women. After reading this book, they immediately went back to school and began to look for jobs, and began to look at their lives, interpersonal relationships and the world around them in different ways. "She is a well-educated housewife who changed the course of American history." The author O is surrounded by * * * in the front and middle, and their slogans are engraved with a unique NOW logo, which is soon regarded as a symbol of women's rights.