Summary of Deposit Insurance Awareness Day activities

1. Summary of Deposit Insurance Publicity Day Activities

In order to further promote the popularization of financial knowledge in the banking industry and strive to enhance the public In order to improve the financial quality and safety awareness and safeguard the legitimate rights and interests of the majority of financial consumers, our branch organized a publicity campaign with the theme of "Deposit Insurance Protects Your Precious Deposits", led by the People's Bank of our county.

1. Establish an activity group to ensure the smooth development of the activity

The branch attaches great importance to this publicity activity and has established a special publicity activity group to ensure the orderly conduct of the activity. , responsible for the formulation and implementation of publicity activity plans, and organizing and coordinating various departments and offices to support the smooth development of this activity.

2. Fully prepare for the promotion of activities and ensure that the promotion is implemented

Our branch uses its outlets as promotional positions, broadcasting relevant promotional slogans through the LED screens of business outlets, and broadcasting deposit insurance on TVs in the business halls. Promotional videos, set up promotional points at business outlets and place promotional leaflets.

3. Publicity experience and summary

In response to this publicity activity, our outlet promptly summarized the publicity experience, evaluated the scale and effect of the publicity, and revised the publicity materials based on the situation that has been publicized. Estimate the quantity in order to select a more suitable publicity location for the next publicity theme and adopt more effective publicity methods and means.

Our bank adheres to consumer education service activities in daily business activities, safeguards the legitimate rights and interests of consumers, and ensures the property safety of our customers.

2. Summary of Deposit Insurance Publicity Day Activities

Centenary Life Fuyang Central Branch organized and carried out the "National Insurance Publicity Day" in accordance with the requirements of the Fuyang Insurance Industry Association activities, and by adopting a series of effective measures, we ensured that this activity was carried out in a timely and effective manner and achieved good results. The progress of this activity, the actual results achieved, problems existing in the activity, and suggestions for future insurance publicity work are summarized as follows:

1. Activity development

1. In order to ensure the development of activities, the general manager’s office of Fuyang Central Branch and various departments coordinate and implement responsibilities. Developed specific and detailed plans and programs, clarified the responsible persons at each stage and link, ensured that the time, content, personnel, and effects of publicity were implemented to individuals, and did a good job in policy interpretation, legal publicity, distribution of promotional materials, and insurance troubleshooting , on-site consultation and other work.

2. This promotional activity was launched on July 8. The venue was selected at the entrance of Huixin Community, which has a large flow of people. It was carried out by setting up an information desk and distributing insurance leaflets. At the same time, the company organized Staff with strong insurance business took to the streets to promote insurance knowledge, introduce the basic features of the main insurance products and services, risk warnings, and analysis of hot issues in the insurance market to the passing public, and improve the public's insurance awareness and Promote the ability to protect one's own rights and interests, so that the public can understand the important protection functions and roles that insurance plays in daily life.

2. Practical results achieved

Through this "Insurance Promotion Day" activity, the general public's awareness of insurance has been improved and professional knowledge of insurance has been popularized. It has consolidated the importance of insurance in social life and made the concept of insurance clear to the general public. At the same time, it has also greatly enhanced the public image of our company.

3. Main problems

In today’s society, most people still have a one-sided understanding of insurance. Some claims cases have caused most people to have a negative attitude towards insurance and believe that insurance companies It is a deceptive company and has a great bias against insurance.

IV. Next-step work arrangements for insurance publicity

In the future work, Centenary Life Fuyang Central Branch will treat insurance publicity as a long-term task. Take this event as an opportunity to strengthen the promotion of insurance professional knowledge, starting from insurance laws and regulations, basic knowledge and how to improve insurance awareness and protect your own rights and interests, so as to increase customer loyalty and promote the stable and healthy development of the insurance industry.

3. Summary of Deposit Insurance Publicity Day Activities

In order to further promote the popularization of financial knowledge in the banking industry and strive to improve the financial quality and safety awareness of the public, To safeguard the legitimate rights and interests of financial consumers, organize the "Interest Rate Marketization and Deposit Insurance System Publicity Month" themed publicity activities within the jurisdiction. The summary report of the activities is now as follows:

1. Establish an activity leading group to ensure The activity was carried out smoothly

In order to ensure that the publicity activities have reasonable division of labor, orderly organization and appropriate measures, in accordance with the spirit of the document "Financial Knowledge Enters Ten Thousands of Families", our branch attaches great importance to it and established "Financial Knowledge Enters Thousands of Families" A leading group for publicity activities has been established, and a leading group office has been established to be responsible for the formulation and implementation of publicity activity plans, as well as organizing and coordinating the implementation of activities of various departments, offices and branches. In order to ensure that the publicity activities are orderly, the branch formulated a publicity activity plan and issued it, requiring all branches to make full use of various publicity methods to expand the coverage of activities and popularize financial knowledge.

2. Fully prepare publicity materials to ensure that the publicity is implemented

June is the "Interest Rate Marketization and Deposit Insurance System Publicity Month", in order to ensure that all publicity measures are implemented in place , our branch carefully organized and prepared the publicity activities, distributed publicity banners, posters, and publicity leaflets to all business outlets, required all outlets to put all publicity materials in place as soon as possible, and opened a special publicity area to hang publicity banners , post promotional posters, display promotional brochures, and play this month’s promotional slogans through LED displays, such as: Deposit insurance makes life better; deposits are voluntary, withdrawals are free, deposits are interest-bearing, deposit protection, etc. to popularize interest rate marketization and deposits to consumers Knowledge related to insurance system.

3. All outlets will proceed simultaneously to ensure comprehensive coverage of publicity

The bank will play relevant promotional slogans through LED demonstration screens at business outlets, set up publicity points at business outlets, place promotional display racks, and post Promotional posters allow customers to feel the publicity atmosphere of the "Interest Rate Marketization and Deposit Insurance System Publicity Month"; promotional leaflets are placed on the counter so that customers can access relevant promotional materials immediately when handling business or waiting to handle business. , to ensure that the interest rate marketization and deposit insurance system are brought to the public, and to ensure that financial consumers understand the connotation of interest rate marketization and the protective effect of the deposit insurance system on financial consumers at the first time.

IV. Summarize experience and establish a long-term mechanism

After the publicity activities, our bank will summarize them in a timely manner, evaluate the scale and effect of the publicity, and evaluate the publicity based on the publicity that has been carried out. Estimate the quantity of materials in order to select a more appropriate publicity time and place for the next publicity theme, and adopt more effective publicity methods and means. Our bank will adhere to consumer education service activities in daily business activities, safeguard the legitimate rights and interests of consumers, and enable consumers to truly benefit from participating in financial publicity activities.

4. Summary of Deposit Insurance Publicity Day

In order to further enhance the public’s understanding and awareness of the deposit insurance system To maintain financial stability, prevent and resolve financial risks in a timely manner, effectively protect the interests of depositors and safeguard bank credit, the Longshan County Branch of Huarong Xiangjiang Bank organized a "Deposit Insurance Knowledge Promotion" activity.

The branch attaches great importance to deposit insurance publicity activities. In accordance with the relevant deployment requirements of the People's Bank of China and its superior banks, it has established a publicity activity leading group to conscientiously do a good job in publicity preparation and organization, and prepare various publicity materials as soon as possible. Carry out concentrated learning and organize all employees to study the spirit of the document and the "Deposit Insurance Regulations" carefully to enhance employees' understanding of the deposit insurance system, solidify their own foundation, and ensure the effectiveness of publicity activities.

In order to strengthen publicity and ensure publicity effect, the branch broadcast promotional slogans through the LED display screen in the business hall, set up a deposit insurance system publicity display area, and counter staff explained deposit insurance knowledge in detail to customers visiting the bank. Carry out publicity to make it easy for customers to understand deposit insurance. At the same time, we actively carry out publicity activities in enterprises and communities, formulate publicity plans, and coordinate the time, location, publicity content, and division of personnel responsibilities for outdoor publicity to ensure that the publicity effect is achieved. Correctly guide villagers to understand deposit insurance and consciously maintain financial order.

This deposit insurance publicity campaign went outdoors, into enterprises, and into communities, giving full play to the radiating role of business halls and self-media, fully popularizing deposit insurance knowledge, and effectively improving public deposit insurance finance. Common sense has been well received by the masses. The branch will continue to treat various financial knowledge publicity activities as daily work, adopt flexible and diverse publicity methods, continue to increase publicity efforts, effectively safeguard the interests of consumers, maintain the image of our bank, and strengthen the public's understanding of the banking financial system. confidence.

5. Summary of Deposit Insurance Publicity Day Activities

In order to further enhance the understanding of the deposit insurance system among practitioners and the public, and maintain financial stability and normal financial order, according to the Head Office and County According to the requirements of the People's Bank of China, our branch will carry out the "Deposit Insurance Knowledge Publicity Month" activity of the p> After receiving the relevant notices from the head office and the County People’s Bank of China, the branch immediately organized all employees to study the spirit of the notice documents carefully. In order to thoroughly implement the requirements of this activity, it popularized deposit insurance-related knowledge through various forms of publicity and further strengthened the public’s understanding of Establish awareness and understanding of the importance of the deposit insurance system, promote the smooth and smooth operation of the "Deposit Insurance Regulations", and maintain financial stability.

2. Careful deployment and active mobilization

In accordance with the requirements of the event, the branch arranged a series of content such as preliminary training and study, outlet promotion, outdoor promotion, and new media promotion. Before the publicity was carried out, the branch conducted a "Deposit Insurance Knowledge Learning Meeting" for branch staff focusing on the "Deposit Insurance Regulations", "Deposit Insurance Publicity Reader" and other relevant publicity content, and required each branch to hold regular meetings every week and every day. Morning meetings are held to organize staff at each outlet to study relevant promotional content and discuss publicity methods. Starting from enriching employees’ basic financial knowledge, they will solidly promote this promotional activity and ensure that the activity is effective.

3. Diverse forms and rich content

(1) Publicity at business outlets

During the event, the slogan "Establishing a Deposit Insurance System" will be played on the LED screens of each outlet. , promote the stable development of the banking industry" and other related slogans. On the other hand, we set up a deposit insurance system publicity and display area in the business hall to display relevant contents of the deposit insurance system for full publicity and disclosure. At the same time, we arranged the lobby manager to promote the deposit insurance system to customers who come to our outlets for business.

(2) New media publicity

In addition to using branch business hall publicity, outdoor communities and food markets to set up publicity, the branch also fully follows the times and takes advantage of the advantages and characteristics of new media, Through the WeChat public account of the branch, a WeChat article "Deposit Insurance, Protect Your Precious Deposits" was pushed, using pictures and texts to vividly introduce the connotation, protection scope, reimbursement limit, premium payment and other relevant knowledge of deposit insurance. Through the active forwarding of employees across the bank, it is worthy of rapid expansion of publicity.

6. Summary of Deposit Insurance Publicity Day Activities

In order to further promote the popularization of financial knowledge in the banking industry, we strive to improve the financial quality and safety awareness of the public, and safeguard the legality of the majority of financial consumers. In order to protect the rights and interests of depositors, our bank organized a publicity campaign with the theme of "The Deposit Insurance Regulations Fully Protect the Rights and Interests of Depositors".

1. Attach great importance and strengthen organizational arrangements.

After receiving the relevant notice from the People’s Bank of China, our bank immediately organized employees to study the spirit of the document. In order to thoroughly implement the requirements of this activity, a publicity activity group was established, with branches as the main activities, through the form Various publicity campaigns popularize deposit insurance-related knowledge to maintain financial stability.

2. Fully prepare for publicity activities and ensure that the publicity is implemented.

Considering that it is not suitable for large-scale centralized publicity during the epidemic, our bank uses its outlets as publicity positions. The business department of the head office and three branches broadcast relevant promotional slogans through banners and LED screens at business outlets, and on-site outside the business outlets. Publicity and information distribution. Our bank's publicity mainly focuses on issuing deposit insurance leaflets and explaining the deposit insurance system regulations on-site, so that the people can learn more about deposit insurance financial knowledge. Our bank also uses WeChat public accounts to push deposit insurance-related knowledge from time to time to expand online publicity.

For this promotion, our bank distributed a total of more than 300 promotional materials, with a direct audience of more than 260 people, achieving the expected publicity effect.

3. Sum up experience and establish a long-term mechanism.

Our bank combines its own business characteristics, service characteristics and outlet distribution, carries out promotional activities based on customer needs and local conditions, and popularizes deposit insurance to the public from multiple angles and in multiple forms through multi-channel publicity. The relevant financial knowledge of the system has been generally welcomed and praised by financial consumers and achieved good results, comprehensively improving the public image of our bank and strengthening the public's credibility in the banking financial system. Aiming at the particularity and long-term nature of the implementation of the deposit insurance system. Our bank will further summarize relevant work experience, continue to improve relevant mechanisms and plans, and carry out publicity work on the deposit insurance system in a sustainable and institutionalized manner.

In the future work, our bank will continue to treat deposit insurance knowledge promotion activities as daily work, adopt flexible and diverse publicity methods, continue to increase publicity to the general public, and effectively safeguard protect the interests of consumers, safeguard the image of our bank, and strengthen public confidence in the banking and financial system.

7. Summary of Deposit Insurance Publicity Day Activities

In order to improve the public's awareness of deposit insurance, effectively popularize financial knowledge, and create a good financial environment, in the "Deposit Insurance Regulations On the occasion of the fifth anniversary of the implementation, the Shuangcheng Branch of the People's Bank of China organized financial institutions within its jurisdiction to carry out various deposit insurance knowledge promotion activities.

In response to the current COVID-19 epidemic prevention and control situation, the People's Bank of Shuangcheng organized 11 financial institutions within its jurisdiction to promote the "Deposit Insurance Regulations" online through the production of beautiful articles and Douyin short videos. Financial institutions use customer WeChat groups to send out beautiful articles and Douyin videos to promote deposit insurance knowledge, conduct Q&A on deposit insurance knowledge, and interact with customers to promote deposit insurance knowledge.

Eleven financial institutions in Shuangcheng District hang banners and scroll deposit insurance slogans on electronic screens at their business outlets to allow people to understand deposit insurance knowledge more intuitively. On the premise of ensuring the safety of epidemic prevention and control, various financial institutions use their outlets as the main propaganda positions, disseminating promotional leaflets at business outlets, setting up consultation desks, etc. to promote and explain deposit insurance knowledge to let customers know that deposit insurance is to protect customers' legal rights. Rights and interests, and does not add any additional burden to customers. Deposits in the bank are safe and secure, allowing customers to deposit with confidence. At the same time, let customers know under what circumstances deposit insurance reimbursement will occur and the meaning of the reimbursement limit. During the publicity period, more than 2,000 leaflets and leaflets were distributed, and more than 200 public consultations were accepted.

During the deposit insurance promotion period, Deng Chunli, deputy governor of the People's Bank of Shuangcheng, and three other people visited 11 financial institutions to check the implementation of deposit insurance promotion work. Through on-site inspections and exchanges with leaders and business personnel of financial institutions, it can be seen that financial institutions can carry out deposit insurance promotion work in a solid manner in accordance with the requirements of the People's Bank of China. Deposit insurance not only protects the interests of depositors, but also protects financial institutions. Financial institutions must clearly understand the significance of deposit insurance and continuously carry out deposit insurance publicity. Through online and branch-based promotions, customers can understand the contents of the deposit insurance system, understand the scope of deposit insurance protection, and better protect their own rights and interests. With deposit insurance, financial institutions' customers will be more stable, which is conducive to the stable and healthy development of financial institutions.

8. Summary of Deposit Insurance Publicity Day

In order to better publicize the deposit insurance system and effectively enhance the deposit insurance society In order to improve public awareness, according to the requirements of the Central Branch's "Implementation Plan for Deposit Insurance Centralized Publicity Activities", our bank carried out a deposit insurance publicity campaign. Our bank has achieved great gains through this activity. The progress of the activities is now reported as follows:

1. Attach great importance and organize carefully.

Our bank’s leaders and departments at all levels attached great importance to this event. After receiving the notice, they quickly organized relevant department personnel to hold a special meeting and determined that the Finance and Accounting Department would be the leading department for the deposit insurance promotion activity. The publicity structure of the accounting supervisor of the business outlet as the person in charge of the specific implementation of the activities is well organized, strict in requirements and comprehensive in implementation, which fully mobilizes the enthusiasm of all employees in the bank to participate in the activities.

2. Activity theme

Our bank has determined the theme of this publicity activity as: “Deposit insurance, protect your precious deposits”

3. Careful arrangements , effective implementation.

(1) Concentrated publicity stage. Our bank carried out intensive publicity activities in the early stage of the event. We organized employees to go to Chenxing Business Park, which has a large amount of public traffic, and carried out on-site publicity by hanging banners, placing counters, distributing brochures, etc., and answered questions from the public, creating a good publicity atmosphere and receiving good social effects.

(2) Outlet promotion stage. The sales department and each sub-branch branch conduct network promotion by hanging banners, playing theme slogans on LED displays, placing promotional leaflets at the counter, and lobby managers giving on-site explanations to customers in waiting areas. Through the in-depth explanation given by the branch lobby manager, customers have a deeper understanding of the deposit insurance system.

4. Strengthen supervision and effectively promote.

The Finance and Accounting Department inspected and supervised the implementation of publicity activities at each business outlet through regular inspections and irregular spot inspections, and promptly investigated and corrected any problems found, so that the publicity activities of the whole bank were improved. Effective implementation.

During the event, our bank participated in the promotion in ***5 outlets, with more than 30 participating employees. During the event, the outlets insisted on rolling the theme slogan of "Deposit Insurance, Protect Your Precious Deposits" to get out of the publicity balance. Able to effectively explain deposit insurance knowledge to customers and achieve good publicity results.

9. Summary of Deposit Insurance Publicity Day Activities

In order to further promote deposit insurance, continue to enhance the public’s awareness of deposit insurance, and protect banks In order to ensure business operation order and financial stability, the xx Village Bank Business Department carried out deposit insurance promotion activities in accordance with the work requirements of the People's Bank of China and the head office.

In the hot summer, this promotional activity is combined with the branch’s “Summer Coolness” activity, and a free herbal tea stall is set up outside the business hall to provide refreshing drinks to passers-by, sanitation workers and other people. Distribute deposit insurance knowledge promotional materials to them, explain deposit insurance knowledge in detail, and answer related questions such as deposit insurance reimbursement limits and premiums. ***A total of about 50 copies of promotional materials have been distributed, which has received enthusiastic support from the general public.

This event not only enhanced our bank’s local popularity, but also enhanced the public’s understanding of deposit insurance and enhanced the public’s confidence in our bank’s deposits and various businesses. Our bank will continue to do so in the future. At work, we will continue to promote deposit insurance, effectively perform relevant obligations, and safeguard the interests of customers.

10. Summary of Deposit Insurance Publicity Day Activities

In order to further promote the popularization of financial knowledge, enhance the public’s social visibility of the deposit insurance system, and effectively protect the legitimate rights and interests of depositors, the bank temporarily Ping Branch launched deposit insurance promotion in early July.

First of all, in the business hall, recommend deposit insurance related leaflets to deposit customers handling business, and inform them of deposit insurance knowledge in a targeted manner.

In addition, our bank actively organizes external promotion and publicity. Our bank teamed up with the xx Dance Center to use their spare time to actively introduce the definition of deposit insurance, the scope of protection and how to identify deposit insurance financial institutions to students and parents. At the same time, since we are on summer vacation, most children are accompanied by the elderly in class. Our bank uses this opportunity to publicize our bank’s convenience measures, measure blood pressure for the elderly, and explain relevant financial knowledge.

This activity has been well received by education and training institutions and students’ parents. The activity is a manifestation of our bank’s fulfillment of social responsibilities and obligations, and is conducive to enhancing the understanding of deposit insurance among the elderly and students. The speed and convenient services bring our bank closer to our customers and demonstrate our bank’s good social image.