Is the Tongue Hero a liar?

It can be considered a scam. The purpose of Tongue Hero's "franchise only, not direct sales" model is very clear: rapid expansion. Based on 6,000 stores with intention to sign contracts, Tongue Hero has already attracted 300 million yuan in funds. This kind of business only makes money from franchisees, and franchisees do not transfer any money from it. It is a kind of behavior of cutting leeks.