What are the good publicity and promotion methods for enterprises?

1. Externally:

What are the advantages of corporate websites compared with traditional corporate promotion methods?

As a new media, the p>Internet is different from traditional media (such as newspapers, magazines, radio and television) in that it makes corporate websites have the following distinctive features:

1. Initiative and interaction:

Corporate websites are no longer faced with "passive" readers, but with "active" visitors with goals. Buyers and potential customers will actively find your corporate website through the Internet and ask for the services they need. A well-designed enterprise website will provide information and services that meet the needs of users and achieve two-way communication, which traditional media can't do.

2. Unlimited extension of information:

The information content of the enterprise website is not limited, and any information you want to provide to customers can be entered into your enterprise website (product information, market information, enterprise information, technical information, service information, etc.). Moreover, this information is expressed in the form of multimedia.

The use time of the corporate website is unlimited, and it operates 24 hours a day, 365 days a year, providing services at any time.

there is no restriction on the location of corporate websites.

At present, most countries in the world have made the development of the INTERNET one of their primary policy goals, and surfing the Internet will be as simple as turning on the TV at home.

3. Cost reduction:

Cost reduction is the primary goal pursued by any enterprise. The cost of building a corporate website is not high (far lower than that in traditional media), and there is no risk. Moreover, part of the labor can be shared through the enterprise website, saving the cost of market development, business sales and customer service. At the same time, effectively shorten the distance of the sales system.

4. Comprehensive functions:

In the modern and future social development, the corporate website will surely become one of the indispensable corporate logos of enterprises, improving the intangible assets of enterprises and increasing the added value of enterprises. Corporate websites have comprehensive functional value for enterprises (for example, corporate image function, product display function, news release function, electronic shopping function, talent recruitment function, online education function, technical forum function, etc.). The unique comprehensive functions of enterprise websites will certainly enhance the overall creativity of enterprises.

5. Unique advertising advantages:

The unique advantages of Internet advertising can be roughly summarized as the following six points:

A. Great spread

Internet advertising has a wide spread, and advertising information can be spread around the world 24 hours a day (no matter whether it rains or blows) through the Internet. At present, there are more than 2 million Internet users in the world and more than 1 million in China, and these user groups are growing at a rate of 1% every year. These netizens have high consumption power and are the audience of online advertisements. They can browse advertising information at any time on the Internet anywhere in the world. These effects cannot be achieved by traditional media.

B. Non-compulsive transmission of information

As we all know, newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. are all compulsive, and they all try their best to attract your vision and hearing and force them into your mind. On the other hand, online advertising belongs to on-demand advertising, which has the nature of classified advertising in newspapers but does not require you to browse thoroughly. It allows you to query freely and present the information you are looking for to you centrally, thus saving your time and avoiding ineffective passive concentration.

C. The number of audiences can be accurately counted

Using traditional media to advertise, it is difficult to know exactly how many people have received the advertising information. Take the newspaper as an example, although the readers of the newspaper can be counted, how many people have read the advertisements published in the newspaper can only be estimated and speculated, but not accurately counted. As for the audience of TV, radio and street signs, it is even more difficult to estimate. On the Internet, the authoritative and fair visitor traffic statistics system can accurately count the number of users who have seen each customer's advertisement, as well as the time distribution and geographical distribution of these users, thus helping merchants to correctly evaluate the advertising effect and examine the advertising strategy.

D. Flexible real-time and low cost

It is difficult to change after advertising in traditional media, and even if it can be changed, it often costs a lot of money. Advertising on the Internet can change the advertising content in time as needed, including correcting mistakes. In this way, changes in business decisions can also be implemented and promoted in time.

e. Strong interactivity and sensuality

II. Internally:

Slogans, posters, notices, announcements, publicity columns, cultural corridors, etc.