Postscript of TV news

The editorial of TV news is a "small comment" published by the program host on behalf of the TV station before or after a piece or group of news with news value and importance.

First, the status quo

Looking at the current TV stations in China, especially the TV stations below the provincial level, the power of news planning and interview can be said to be dozens or even hundreds of times different from the power of news postscript writing, and the power of holding high the banner of news postscript is obviously insufficient. Television stations often intentionally or unintentionally give up the opportunity to "speak" in news programs, making the voice of "speaking" "weak". There are three main factors leading to this phenomenon. First, there is insufficient understanding of the important role of "editing language" in reflecting and guiding public opinion; Second, we don't know enough about its characteristics and writing requirements; Third, there is a lack of writing talents.

Second, importance.

The "pre-editing discourse" and "post-editing discourse" of TV news play an important role in reflecting and guiding public opinion. It is the "light cavalry" in various forms of TV news commentary. The "pre-editing words" and "post-editing words" of TV news are short and pithy, with a short sentence, but no more than three or five sentences. Although its task is only to comment on some news content that has just been spread or will be spread on behalf of TV stations, it reveals the essence of things, explains a certain problem and shows a certain attitude. It is not as important as "large-scale comments" such as newspaper commentators' articles, editorials and TV commentary programs, nor does it have the advantages of large space for selecting topics, clear background for explaining events, in-depth analysis of problems, understanding with emotion, understanding with reason and incisiveness. But their goals are the same, and they all reflect and guide public opinion. In a sense, the "pre-editing words" and "post-editing words" of TV news are also the flags of TV stations. Its role cannot be underestimated.

TV news programs consist of news and comments. News reports facts, comments comment on facts. This is due to the development of journalism. The "pre-editing remarks" and "post-editing remarks" of TV news are comments on news content, the "light cavalry" in the family of TV news comments, and the voice of TV stations. Whether there is a "speaking" voice in TV news programs is one of the important criteria for people to judge the political level and ideological level of a TV news program. TV news programs without the voice of "talking" are lame; Tv news programs that lack the sound of TV stations are also good to watch; TV news programs with weak voices are not popular. Television is the mouthpiece of the party, the government and the people, and it is a tool to publicize the party's ideological line, principles and policies, national laws and regulations, and reflect the wishes of the people. Television does not mean that they "tell" recent important news about people's life, study, work, thoughts and behaviors, which people care about and are interested in. It shows the opinions of the party and the country and the wishes of the people, clearly shows what to support, what to oppose, what to affirm and what to deny, and points out what principles people should follow and how to solve problems. Doesn't it mean that they didn't play the role of "megaphone"?

Third, characteristics

The "pre-editing words" and "post-editing words" of TV news have the basic characteristics of news, timeliness, politics, guidance, fighting, mass and conciseness. Because it comments on the important news content that has just been broadcast or will be broadcast soon; The basis for soliciting opinions is the party's line, principles, policies, national laws and regulations and people's wishes; When commenting, it is always necessary to show political views and positions, clearly show what to support and oppose, and point out what people should do, what not to do, and how to do it; Comments often hit the nail on the head in a few words. Therefore, it has the above basic characteristics. According to its characteristics and functions, it can be divided into four types: "explanation and prompt"; There are four types of "praising the advanced and criticizing the backward": "guiding the work" and "refuting" For example, "Audience friends, on the occasion of the May 1 International Labor Day, we broadcast a series of reports on the true nature of 10 workers, which reported on the unknown ordinary workers on all fronts around us, rather than the model workers judged by the whole country, provinces and cities." ... welcome to watch "is an explanatory" pre-editing note ". "A gentleman loves money and takes it properly. Li Shifu, the taxi driver you saw just now, believes the old saying. When washing the car, he found a gold bracelet worth more than 2000 yuan and immediately handed it over to the rental office. He also posted searching for you on the radio ... which is worth learning from each of us. I hope there will be more masters and masters, which is a compliment. " Agricultural Bureau carries out educational activities to maintain the advanced nature of * * * production in party member, organizes agricultural technicians to go deep into the fields to guide agricultural production during the day, and organizes government officials to study at night, which is worth learning. At present, some units organize party member to receive education in "red tourist destinations", and the masses criticize this as an opportunity to travel, which not only delays work and wastes money, but also does not conform to the central spirit ... "This is an editorial guiding the work. "Who said that Lei Feng went abroad! After Uncle Zhang retired, 15 insisted on cleaning the 800-meter slate road at Shunermen. Obligation to repair furniture, water pipes and circuits for 15 neighbors. Isn't this the embodiment of Lei Feng's spirit of helping others in Uncle Zhang? " It is a rebuttal postscript.

Fourth, writing methods.

Although there is no fixed method for writing, there are basic rules. Television news itself is very short, often only 30, 50 seconds, one minute. We write "pre-editing remarks" and "post-editing remarks" of TV news, and at the same time grasp the characteristics of TV news, such as short time, linear communication and usually unable to watch it repeatedly; We should also fully understand the audience's psychology of "every second counts"; Fully understand the patience of the audience to listen to people's "speech" and other factors. Therefore, we should pay attention to the following points when writing. First of all, it should be short, concise, and generally not more than the news being commented; Secondly, we should closely follow the news content and theme. Without news as the main body, it is not "pre-editing words" or "post-editing words"; The third topic should be single, grasp the main contradiction, explain one problem and avoid several topics; Fourth, cut to the chase, not beating around the bush, and hit the nail on the head.

Although the "pre-editing words" and "post-editing words" of TV news are short, they are only tens to hundreds of words. But writing is not so easy, and writers need to have high literacy. First of all, we must have a politician's vision. Familiar with the party's line, principles and policies; Adhere to the principle of party spirit in journalism and keep consistent with the central authorities politically and ideologically; Have a keen sense of changing situation and development. Secondly, we should have a theorist's mind. It is to be familiar with the basic principles of Marxism and be good at observing society, analyzing news content, revealing the essence of things, asking questions and solving problems by using the viewpoints and methods of dialectical materialism and historical materialism. Once again, we must have the skills of social activists. Is to understand the wishes and demands of the masses and the actual situation of society. Fourth, we should have profound knowledge. Fifth, we must have a strong ability to control the written language and depend on the writing speed.