Taobao copywriting

Taobao’s copywriting

In our ordinary daily lives, more and more people are fond of publishing copywriting online. With the help of copywriting, we can achieve the purpose of promoting culture. Are you still looking for personalized and unique copywriting? Below is the copywriting of Taobao that I have compiled for you. You are welcome to learn from it and refer to it. I hope it will be helpful to you.

Taobao Copywriter 1

Job description:

1. Responsible for the copywriting planning and editing of Taobao Mall (Tmall) stores;

2. Plan and write product promotion copy and product advertising copy, various promotion and marketing planning plans and implementation plans;

3. Responsible for online store copy editing, and make intuitive, emotional and attractive products Description, provide conversion rate of product description;

4. Understand the company's products, understand customer needs, explore product highlights and selling points, engage in planning and editing of specific product content, refine product concepts, and make products Descriptions should be diversified, content-based, and branded;

Job requirements:

1. College degree or above;

2. Experience in Taobao copywriting planning ;

3. Aged over 30 years old;

4. Familiar with website operation methods and understanding of online marketing;

5. Strong creative will and strong expression ability, Passionate about work and strong sense of responsibility;

6. Strong writing skills, capable of independent marketing planning and copywriting. Taobao's copywriting 2

1. The writing of product descriptions and pictures, including: exploring product highlights and selling points, describing the products in an intuitive, emotional and attractive manner, and maximizing the conversion rate of product descriptions ;

2. Understand the rules of online shopping activities, and plan related activities for different themes, such as brand promotion activities, planning, guidance and implementation of new product promotion activities;

3. Cooperate with Tmall , Alibaba and other store activities, sales promotions, promotion activities, etc., to carry out content creativity and copywriting editing;

4. Responsible for writing text introductions related to brand and product image and copywriting editing for soft article promotion;

5. Write promotion soft articles and assist in the management of micro malls, WeChat public accounts, micro websites, Weibo, etc.

6. Assist artists and online promotions, and jointly complete promotion activities; Taobao copywriting 3

1. Responsible for the overall copywriting and editing work of Taobao Mall to achieve product promotion Brand promotion.

2. Write product description copy, single product planning copy, advertising copy, and brand promotion copy.

3. Write various promotional and marketing copywriting and implementation plans.

4. Responsible for writing text introductions and soft articles about the brand and product image.

5. Cooperate with designers to write soft articles such as brand promotion.

6. Extensive knowledge, good writing, clear thinking, rich creativity, high language refining ability and art appreciation ability, good at guiding customers in words.

7. Write copy descriptions of product selling points and activity content in various promotional materials.

8. Have commercial sensitivity and be able to express the characteristics of each category of goods in words. Taobao’s copywriting 4

1. In Kuaishou, you can see every kind of life and inspire everyone’s life.

2. Go to Taobao and find something you agree to.

3. Pepsi-Cola is not just OK.

4. Getting together is beautiful.

5. I crossed mountains, rivers and seas, only to realize that "go home" is the most beautiful word.

6. This Spring Festival, give yourself a chance to become friends with your parents.

7. There is always someone waiting for you to go home, and there are also people who are always ready to take you home. No matter it is sunny or rainy, no matter sad or happy, everyone has a way home.

8. Thousands of reasons that prevent you from going home are no match for a voice telling you to go home.

9. When everyone can play games, we all win.

10. Leaving home is for a better home.

11. I love to laugh. They say that when I smile, my eyes will narrow into thin slits, as if I can’t get through even the slightest worry. Happiness means earning!

12. The breeze has never been so comfortable. Now we use wind energy to brew beer for a better tomorrow. Taobao copywriting 5

1. Design and draft batch records.

2. Review the draft process and batch records sent by the R&D personnel, raise issues and discuss and resolve them.

3. Improve the old version of batch records to make them more in line with current SOP requirements and production needs.

4. Improve the process to make it safer, more efficient and more in line with quality specifications.

5. Plan the development of project production, confirm that raw materials, equipment, process requirements, and personnel coordination meet the requirements, communicate department project progress, and implement the production plan

6. Discuss and solve production problems various problems in the project, and form a summary of the project production problems, which is reflected in the activity report.

7. Ensure that project production meets customer requirements in terms of quantity, quality and time.

8. Comply with safety regulations and the company's various safety systems, do not do anything that violates safety regulations, and ensure the personal safety of subordinate employees, their own safety, and the safety of project production and operations. Taobao's copywriting 6

1. Responsible for providing intuitive, emotional and attractive descriptions of store products, which can effectively improve the conversion rate of products;

2. Responsible for product descriptions Refining selling points, using attractive words to create copywriting for store activities and promotions;

3. Ability to cooperate with good artists to complete the overall design of Tmall and Taobao stores, and optimize product descriptions;

4. Use a combination of text and pictures to show the selling points and highlights of the product to stimulate the seller’s desire to buy;

5. Assist with the promotion staff in writing event promotion plans and cooperate with the art Write the text part of posters and advertising images to increase the click-through rate of the images;

6. Responsible for the collection and organization of product information, and follow up on the editing and updating of store product text descriptions. Taobao copywriting 7

1. Responsible for the copywriting design of Tmall store details page and banner advertising image copywriting;

2. Responsible for the design of major event plans and copywriting;

3. Responsible for Tmall advertising resources (Diamond Exhibition) copywriting creativity and other work content;

4. Writing descriptions of activities and products, and writing text accompanying pictures;

5. Responsible for planning the content and functions of online products, refining selling points and creativity, and writing copywriting, focusing on the textual expression of the user interface;

6. Responsible for the planning of the company’s e-commerce projects, Able to independently complete the planning and writing of plans;

7. Responsible for the intuitive, perceptual and attractive description of the company's Tmall store activities, discovering selling points and describing them in detail to effectively improve the product conversion rate;

8. Responsible for the company’s public WeChat account content editing and daily operations, able to combine current hot topics and respond quickly.

Taobao copywriting 8

1. Responsible for the planning of Taobao stores, Weibo, and WeChat, the promotion of materials and the writing of copywriting

2. Assist the artist in product analysis, text optimization, and publicity Manuals, posters and other work

3. Formulate a market research plan based on the company's market strategy and business needs;

4. Conduct market research, collect relevant industry market information, organize and analyze it, and formulate Report; Taobao copywriter 9

Job responsibilities:

1. Responsible for the copywriting work of online store product details, promotional activities, online store homepage and category pages

2. Responsible for the copywriting work of product positioning, which requires the ability to express the specific positioning of the product in impactful words.

3. Be able to cooperate with artists to complete relevant web design and make suggestions;

4. Cooperate with operations to plan and implement store activities; be responsible for all matters related to copywriting in the store operation process;

5. Responsible for refining advertising copywriting for product promotion activities and collaborate to complete advertising Theme and soft copy editing, as well as copywriting planning for large-scale events;

Job requirements:

1. Journalism, Chinese, advertising and other related majors, work experience is preferred, outstanding graduates are also Yes;

2. Have good writing skills, delicate and elegant writing style, and rich editing experience in fashion media;

4. Strong creative thinking, unique creativity, and quick thinking. High work efficiency;

5. Proficient in using Word, Excel, PPT and other related software;

6. Strong communication skills, strong understanding ability, gentle personality, practical work, and good working attitude Professionalism and professional ethics, focus on teamwork, and able to withstand greater work pressure; Taobao copywriting 10

Foreword:

A set of external data reports says this: 79% of customers will not buy a product without detailed descriptions and pictures, so what information about the product do customers care about?

Baby description guidance logic: information → time → trust → transaction

To sum up: give customers all the information they want in exchange for in-depth browsing time, so that they will be more interested in our products If the product generates trust, the transaction will come naturally, thereby increasing the conversion rate.

Reference links: Olive oil BB cream, black mask, coffee powder and mung beans

The first part of the workflow for making product descriptions

1. Material collection

< p> Typesetting method

Available materials

Style and color reference

Related copywriting

2. Selling points and demand mining process

1． Information acquisition

Product database

Brand product training

Competitive product analysis

Competitor customer service Q&A

2. Summary of customer needs (What are you most concerned about when buying this product?)

Team brainstorming + information already obtained

Make a demand list

Follow Ranking of requirements by importance

3. Summary of product selling points (see below)

Summary of sorting of product selling points based on customer demand priority

List first, then sort

3. Visual implementation

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1. Product photo shooting plan

How to shoot, props, and what angle to shoot all need to be based on the planning of the baby’s selling points, so you must have a detailed shooting plan before shooting

2. Basic display angle of product picture shooting

Basic picture

Physical comparison (optional)

Based on the details of product selling points

How to use

Interactive and storytelling renderings or reality shows

2. Art communication standardization process

Provided Baby link - provide product pictures - provide reference links - baby description layout frame design - overall style (main color) description or reference - copywriting (prominent points in the copywriting) - reference material pictures - face-to-face communication - —Constant communication —modification —cutting and online

4. Information transmission effect and data monitoring

1. What is the deepest impression after reading the description of the baby?

2. Will you buy it? How much will it cost?

3. Check the ideas conveyed to buyers on the entire page: (Have these been done?)

This product is very cost-effective

This product The product has a good reputation

This product is what I need

Obtain some professional product knowledge and purchase methods

Brand impression

4. Pay attention to the baby’s indicators: page conversion rate, page visit time, page bounce rate and other data, and related sales effects

If there is no change in these data after modifying the baby’s description, it means you are still doing it is not good enough, or the product is overpriced. If you think the price is reasonable, then your product description does not highlight the reason why your product is more expensive than other sellers.

Part Two: Key Points of Baby Description Content

1. List of key points (in no particular order)

1. Basic product information and attributes - what are they?

First investigate what are the basic aspects that customers need to know about this product?

Describe basic product information from the perspective of customer needs

Some categories can add warm reminders

Highlight the brand logo and deepen the brand impression

It is best to have a unified presentation and layout of basic product information and attributes, so that customers who have formed browsing habits can quickly and easily find the information they want to know

Information must be displayed as much as possible

The display must meet: 1. Customers have needs and want to know this 2. Reflect the high-end or scarcity of the product, etc.

For example: Food: Baby A brief description of the place of origin or manufacturer. Although customers may not actually go to the place of origin or manufacturer to see it, it will at least give them a sincere feeling. Also extra points for the baby.

Cosmetics: Origin of raw materials: Mexico

2. Product Features – Why Buy? Why don’t you buy other people’s products and buy ours?

Two perspectives:

From the perspective of customer needs (how good is it if you buy it, what are the losses if you don’t buy it)

Products Features and advantages (why buy from us)

Comparison of competing products

In the selling point extraction, there is also a comparison between your own products and other sellers’ products, which will deepen customers’ understanding of us. Baby's favor.

Combined with pictures and text

Descriptions with pictures and texts are more acceptable to customers. On each picture, a text description is provided. Of course, the pictures also need to be taken to be good-looking, good-looking. Pictures make customers more interested in reading the text on the pictures

3. Picture display – what does it look like?

Show all the details that can be displayed on the product packaging and appearance.

For example, in food: product packaging details, it is best to highlight the product’s QS logo, production date and ingredient list. The same is true for other industries, such as clothing hangtags, packaging boxes, etc. Taobao copywriting 11

Job responsibilities:

1. Formulate new themes and copywriting for Taobao stores, and write and edit product theme series copywriting;

2. Write store daily copywriting, analyze and edit product highlights;

3. Collect competitors’ product copywriting content, analyze cases, and analyze and organize the website planning characteristics of competing companies;

4. Cooperate Each department completes the overall style design, layout, typesetting and editing of the online store homepage, detail pages, etc.

Job requirements:

1. College degree or above;

2. One year of Taobao copywriting editing experience;

3. Have strong copywriting planning skills, writing and art skills, fluent writing, and the ability to independently write, plan, and promote copywriting and special topics;

4. Quick thinking, excellent communication and expression skills, and strong sense of teamwork ;

Salary and benefits:

1. Good working environment and atmosphere

2. Purchase social security to eliminate your worries;

3. Enjoy national statutory holidays, maternity leave, and marriage leave;

4. The company organizes employee activities and dinners from time to time

5. Enjoy paid annual leave and seniority bonus after working for one year;

6. Good promotion and development. Taobao copywriting 12

1. According to Taobao search rules and user habits, optimize in-store product title keywords, product details pages, related sales, store category navigation and homepage presentation, etc., and write intuitively according to the in-store style , Attractive description, improve conversion rate;

2. Responsible for basic product analysis (product selling points, product differentiation, consumer demand, product positioning), product sales (product shelves, cooperation with promotions, Activity plans, market planning plans), product editing, product summary and archiving.

3. Responsible for the updates of shopkeepers, gangs, etc., participating in activities, writing various promotion and marketing copywriting and implementation plans; responsible for writing the company’s external media (WeChat, Weibo, Baidu, etc.) and advertising performance text ;

4. Write product description copy, single product planning copy, advertising copy, brand promotion copy, and explore product selling points and highlights;

5. Assist in store management and column development Plan and promote the improvement of store and brand awareness; Taobao copywriting 13

1. Responsible for the formulation, organization and implementation of brand marketing plans (annual marketing plans, Weibo marketing strategies, etc.);

< p>　2. Responsible for the formulation of e-commerce product strategies and specifically responsible for e-commerce product planning plans, providing demand analysis, functional description, product design and business demonstration reports during the website design and product planning process;

3. Responsible for daily, monthly, quarterly and annual product promotion website display, organize and plan various promotional activities to increase customer participation and conversion rate, thereby improving website sales performance, effectively control various promotional operation processes, and coordinate and communicate with relevant parties Department;

4. Responsible for sales analysis of products and continuous improvement based on market feedback. Based on sales data analysis, plan the brand's marketing plan and promotion methods;

5. Master Market trends and conduct relevant market research work;

6. Responsible for collecting peer e-commerce product information and development trends, and conducting research and analysis of customer needs.

7. Responsible for website marketing and promotion and the development of new promotion methods to effectively increase website views and sales;

8. Responsible for negotiating cooperation with marketing-related resources. Copywriting for Taobao 14

1. Assist in the editing of Taobao and Tmall promotional copy and advertisements;

2. Love copy editing work, have clear ideas, active creative thinking, logic and smooth writing , strong insight;

3. Responsible for fan marketing planning on the wireless side and planned writing of Weitao articles;

4. Responsible for Taobao and Tmall content operations (including but not limited to WeChat shopping, must-buy list, etc.);

5. Optimize some copywriting on the store homepage, details page, topic page, etc. Taobao copywriting 15

Job responsibilities:

1. Establish a good relationship with the store, conduct regular communication and feedback, and formulate an exclusive operation plan for the store based on the Internet celebrity's own characteristics. and continuous optimization.

2. Pay attention to current Internet affairs, respond quickly to hot topics in the industry, and cooperate with stores to quickly formulate marketing plans to take advantage of the situation.

3. Track the promotion effects of self-media platforms such as Weibo, and conduct data analysis, feedback and summary.

4. Understanding of Taobao Daren’s new media operations

Job requirements:

1. Solid copywriting skills and event planning capabilities, able to complete content independently Editorial and online interactive activities launched.

2. Have in-depth understanding of fashion, beauty, cosmetics, and other fields.

3. Familiar with various ways of playing on Internet social platforms, and have a certain sensitivity to hot events.

4. Good language communication and social interaction skills.

5. Strong learning ability and willing to try new things.

6. Applicants with relevant work experience will be given priority.