The brand history of Deluxe

Lunsu milk was born in 2005, which means "gold medal milk" in Mongolian. It is the first high-end milk brand in the Chinese market. In the course of more than ten years of development, Deluxe has always adhered to innovation. By using high-quality milk sources from exclusive farms and adhering to the industry's high-standard raw material selection and production processes, Deluxe has provided consumers with the highest quality nutrition and gradually grown into a global brand. It is a high-end milk brand with leading sales and its brand slogan "Not all milk is called Deluxe" is a household name.

In 2016, Deluxe upgraded its quality and limited its exclusive farms to higher standards and strict requirements, producing up to 3.6 grams of natural high-quality milk protein and 120 mg of natural high calcium per 100 ml of milk. Since Deluxe pioneered the high-quality milk standard in 2005, it has once again surpassed itself and redefined the high-quality milk industry standard.

Every day, Deluxe uses higher-quality nutrition to nourish life and grow better, inspiring consumers to continuously achieve better life goals.

The Deluxe Incident

What is the brand history?

"New Product Innovation Award" at the IDF World Dairy Conference in October 2006

July 2007 Global Brand Forum Annual Meeting "China's Best Lifestyle Brand"

January 2008 Sina Internet Festival "The Most Popular Product by Consumers"

September 2008 Won the "China Liquid Product Packaging Award" from the global packaging industry award in November 2008

The "Most Classic Lifestyle Product" at the Sina Internet Festival in November 2008

The "Chinese Tasteful Successful Man of the Year" in January 2009 Favorite Brand"

"China's Top Ten Business Brands in 2009" by Economic Observer in December 2009