How do college students realize rational consumption?

With the great improvement of the level of economic and social development and the abundant supply of the consumer market, the material and spiritual needs of college students are also more diversified. So, how should college students manage consumption together?

As we all know, college students have no financial resources, and their parents provide their livelihood, so most of them have no savings. Especially at present, the price is on the high side and the material demand is diversified. But because of this, college students should spend more reasonably.

First of all, we should avoid blind obedience and rational consumption. With the rise of online shopping, many software and platforms will engage in shopping sprees, such as "Double Eleven" and "Double Twelve", and many people will go shopping on this day, especially college students. Every double eleven and double twelve, the express warehouse is basically full. Many college students think it is more favorable to buy things at this time, so they go shopping crazily, hoard goods, and even buy something they don't use, which leads to irrational consumption. Therefore, college students should avoid blindly following the trend, follow the actual needs and consume rationally.

Secondly, parents and schools should strengthen education, and never let children form the psychology of consumption comparison. With the birth of various brands, many college students will form the psychology of keeping up with others, always thinking about buying things better than others, thinking that it will be humiliating to dress worse than others, and even feel that they should have what others have. As everyone knows, this is an incorrect consumer psychology. Many parents do not attach importance to their children's consumption education, but blindly meet their children's needs, which encourages the psychology of consumption comparison. In school, the cultivation of students' cultural knowledge, ability and quality is in the main position, teachers lack care and attention to students' consumption situation and consumption psychology, targeted education is insufficient, and the traditional education of hard work and simplicity is generally diluted, all of which promote students to form consumption comparison psychology.

Finally, the society should also strengthen management and create a good social consumption atmosphere. From the perspective of social impact, consumer culture has undergone a holistic change, and bad social atmosphere such as hedonism and luxury consumption has risen. With the development of science and technology, the smooth flow of information and the diversification of channels, the formation and popularity of fashion is faster and deeper. Correspondingly, the mass consumption culture has changed rapidly, from pursuing "good quality and low price" to emphasizing "showing identity", from living within our means to leading consumption. Surrounded by money worship, materialism and other ideological trends, college students' psychological cognition and value judgment have been strongly impacted, and their consumption behavior is out of order. From the network environment, the intelligent development of online shopping platform has promoted the popularity of online consumption and enhanced the penetration of consumerism network. Therefore, we should strengthen the rule of law and create a healthy and clear consumption environment for college students. At the same time, strengthen management and create a good social consumption atmosphere.

In a word, it is beneficial for college students to form good consumption behavior, and we should all consume rationally.