Bathroom home slogan

May 10, 2020 is the fourth China Brand Day, with the theme: China brand, enjoy in the world; A well-off society in an all-round way and quality life.

Not long ago, Wrigley Sanitary Ware released a brand new positioning: global smart home owner, committed to providing solutions for global smart home needs and "becoming a world-class smart home brand".

One is the policy promotion at the national level, and the other is the strategic upgrade at the enterprise level. The same rhythm reflects the same theme: world enjoyment and quality life.

China brand, let the world enjoy.

International brand is the demand of a country, an important embodiment of national competitiveness and a country's business card. On April 24th, 20 17, the State Council agreed to set May 10 every year as "China Brand Day" to promote brand building.

In recent years, with the rapid development of China's home furnishing industry, the rise and strength of China's local home furnishing enterprises have broken the long-term situation that international brands dominate the China market. China sanitary ware brand also frequently appeared on the world stage, showing the world a new image of China's wisdom and making a sound of China's wisdom.

Strategic upgrade | brand-new strategic deployment, comprehensive upgrade

At present, internationalization is the general trend of market opening, and digital transformation has become the core driving force of digital economy.

In order to better carry out the strategic layout of brand internationalization, Wrigley Sanitary Ware has comprehensively driven Wrigley Sanitary Ware to become a world-class smart home brand from the aspects of promoting digital transformation, enhancing brand image and laying out "smart home ecological chain".

"Wrigley Home Life Wisdom" is a brand-new slogan of Wrigley Sanitary Ware, which comes from the market insight of Wrigley Sanitary Ware in the era of consumption upgrading-people's pursuit and yearning for the quality of life of sanitary ware.

Wrigley Sanitary Ware will also deepen the field of smart home industry, and integrate intelligence, technology and other elements into product design to provide users around the world with a better and smarter lifestyle.

Product upgrade | Insight into user needs, wisdom to create a better life

With the arrival of the era of consumption upgrading, the demand of consumers has changed. In the process of consumption, more emphasis is placed on personalization and experience, and light life is pursued. New exquisiteness has also become one of the characteristics of new consumer groups.

On the other hand, the digitalization of consumer-centered scenes is also reconstructing the consumption channel mode, bringing users a more convenient and comfortable consumption experience.

Therefore, Wrigley Sanitary Ware has upgraded its product strategy around the two characteristics of "adaptability and foresight", emphasized scientific and technological intelligence and humanization in functional planning, and incorporated popular color system into product design. At the same time, adhere to environmental protection, health and self-innovation in material technology.

Among Wrigley's brand-new customized bathroom products, Viya series customized bathroom fully embodies the advantages of beauty storage and integrates intelligent experience. Its beauty mirror can realize intelligent sensing and can control the switch by waving. VIA series basin faucets and Naqu series basin faucets also won seven German iF awards in 2020, which made them shine on the international stage.

Store upgrade | brand-new A6 image exhibition hall, new retail empowerment terminal

Nowadays, the rejuvenation of consumption and the growth of people's multi-scene consumption demand have ushered in new opportunities for the digital operation of stores.

In this regard, Wrigley Sanitary Ware has established a brand-new A6 terminal image system, and through digital transformation, products, users and scenes are online and digitized from the aspects of supply chain, online and offline channels and enterprise management. And build a new retail model driven by user demand to achieve cost reduction and efficiency increase.

Wrigley Sanitary Ware has upgraded the decoration, layout and style of the exhibition hall SI, and added children's play areas and leisure booths, bringing visitors a more comfortable scene experience through humanized details and scene layout of products.

A6 image exhibition hall

VI Upgrade | Take the brand to a new level

As far as brands are concerned, VI is a direct, communicative and infectious cognitive bridge between brands and users. In order to make users understand Wrigley Sanitary Ware more completely and vividly, in 2020, Wrigley Sanitary Ware officially launched a brand-new VI system, which effectively evolved by combining brand tonality and new positioning, further strengthening the image recognition of Wrigley Sanitary Ware.

Official website Upgrade | Get back on its feet and focus on the blueprint for industrial development.

Focusing on the design style of "internationalization, intelligence and technology", the new version of official website integrates the ecological layout contents of Wrigley Home Group, such as news, technology, products, cases and corporate responsibility, and vividly interprets Wrigley Home Group's technological empowerment, international layout and humanistic spirit.

Arrow Home Group official website Home Page

After 26 years of continuous exploration, the first conjoined toilet has been developed, and it has once again become the designated ceramic bathroom supplier for China Pavilion of Dubai World Expo 2020. Today, Wrigley Sanitary Ware not only represents the good direction of Guangdong private enterprises from high speed to high quality, but also represents the rise of China sanitary ware brand in the international market.

Become a world-class smart home owner, which is the vision of Wrigley bathroom brand upgrade; Let China brand become the active demand of the world, which is the goal of China Brand Festival.

In this respect, Wrigley Sanitary Ware will also take a brand-new international sense, scientific sense and humanistic sense, from taking root in China to going global with a broad vision, enhance the happiness of families around the world through quality and value, and create a more comfortable bathroom life experience for consumers.