Logo design meaning

The significance of logo design, with the improvement of people's living standards, more and more families have bought cars, but many people don't understand the meaning behind the logo. In fact, these different shapes of logos record the historical changes of automobile development, and then understand the significance of getting off the logo design together.

The logo meaning 1 comes from abate. The scorpion on the logo comes from Scorpio and is the constellation of Carlo abate, the founder of the company. The Italian flag indicates that it comes from Italy. Today, Abarth is a sub-brand of Fiat, focusing on sports cars and high-performance cars. It can be simply understood as a brand similar to AMG, M and RS.

Let's look at a very niche brand, Alpina in Germany. The name comes from the first shop selling typewriters in the Alps. The left side of the logo is the carburetor and the right side is the crankshaft. The latter is part of the close cooperation between Alpina and BMW, which is of great significance to Alpina brand.

Let's go to England to study Morgan. There is no specific statement about the origin of Morgan logo. It is widely said that captain Albert Bauer, a fighter pilot during the First World War and the winner of the Victoria Cross, the highest military honor in Britain, was the owner of the original air tricycle. Albert Bauer described the excitement of flying it as the closest experience to flying.

There are many brand logos related to airplanes, and Spyker from the Netherlands is one of them. The manufacturer originally made airplanes, and the propeller of the logo was obviously to pay tribute to the company's most primitive business. The Latin at the bottom of logo is the motto of the company, which means: No road is insurmountable for tough people.

Continuing with the elements of the plane, let's take a look at the brand Bentley that we are more familiar with. During the First World War, Bentley began to manufacture aircraft engines, so there was nothing special about the elements of the wings, but it was a mystery, and the number of feathers on both sides was different. Although it was changed to a symmetrical design with 10 feathers on the left and right in 1960s, in order to pay tribute to the original logo designer F Gordon Crosby, the new logo returned to the original design, with 10 feathers on the left and1feathers on the right.

In the field of logo design, in addition to aircraft elements, the probability of using animals is also very high, and the most famous ones must be cows and horses. Cow, must be Lamborghini. The founder ferruccio Lamborghini is a Taurus (coincidentally, I am also a Taurus), and the company logo was inspired by Eduardo Mihura Ranch in Seville, Spain, where he once visited. Mihura, um, is this name familiar? Yes, it was Lamborghini Mihura who created the supercar.

Looking at horses again, there is no doubt that it must be Ferrari first. At 1923, Enzo Ferrari met a countess, who was the mother of the ace pilot Francisco Baraka in the late World War I. She asked Mr Ferrari to put a prancing horse in his car for good luck, and Mr Ferrari won the race.

At first, the prancing horse was red on Francisco Baraka's plane. Mr Ferrari chose to paint the prancing horse black and change the original downward ponytail to upward. At the same time, the pale yellow and Italian flag symbolizing Modena were also added, forming the rectangular prancing horse logo of Ferrari road cars and the "shield" shape of the racing team we see today.

Francisco Baraka's prancing horse is thought to be taken from the German pilot he shot down in Stuttgart. Stuttgart, what is there? Porsche, what's on the Porsche logo? Yes, there are horses, too

Stuttgart, Stuttgart, this word means racecourse garden in ancient highland German. The three black antlers on the upper left and the lower right can be traced back to at least 10 century, symbolizing the greatness of Schwaben. The black and red stripes in the upper right corner and the lower left corner represent the Duke of Wü rttemberg. The small badge around the horse came from the badge of Wü rttemberg at that time. Wü rttemberg was founded after the disintegration of the German monarchy in 19 18, and its capital is Stuttgart.

Other creatures will also be used on the logo, and the kinds are very strange. Vauxhall vauxhall, named after South London, is a variant of Falk Hall. This house was built by the mercenary Falkes de Breauté in the 3rd century A.D./Kloc-0. He acquired the rights of this area through marriage. There is a half-lion and half-carved monster in Greek mythology on his badge. It is a creature on the car logo of vauxhall, and the letter V is printed on the flag.

Another symbol that uses half-lion and half-carved monsters is Saab, which replaced the plane as the main element of Saab logo in 1984. The half-lion and half-carved monster originated from the badges of Skne and Gtaland, which are the hometown of Scania and Saab respectively. It is said that this mysterious creature represents vigilance.

Finally, we went back to England again to see the most wonderful story-Rolls Royce. In fact, there is nothing to say about the double R sign. The key is the "goddess of celebration". When Baron John montague commissioned his friend sculptor Charles Sykes to design a personal mascot for his 1909 Silver Ghost, Sykes chose Eleanor Thornton as the prototype.

The latter is montague's secretary, and they have a secret love. The original design was to put the index finger on the lips to symbolize unrequited love. By 19 10, personal mascots have become fashionable. The company was worried that the owner would use some inappropriate decorations on the car, so President Claude Johnson found Charles Sykes, who designed the "Celebration Goddess" into a similar version. Thornton looked ahead, reveling in the air and music and enjoying road trip.

Many people travel to Europe, the biggest purpose may be just to buy cheap goods and punch in famous scenic spots among online celebrities, but if you study European historical stories well before going and experience something in combination with them, it will be 65,438+00 days, and I think your trip will be much more meaningful than others.

Cars are actually similar. When we look at a car, if we can study some aspects of its story, naturally we can know more about the brand, and maybe we will like the brand and even the car because of this story. Many times, the history and stories behind it are worth savoring. A car is not just a simple commodity, it is really interesting.

Logo design meaning 2 Acura

The symbol of Acura is mechanical calipers, which symbolizes Acura's attention to detail and superb technology! Initially, Acura used calipers specially designed for accurate measurement as the prototype of LOGO. As the finishing touch, Honda founder and spiritual leader Fukuichiro Honda added a small lever between two pliers.

Therefore, the pictographic capital letter "A" is used to represent the brand. Whether it is the Latin original intention or the caliper as the prototype of the car logo, it implies the brand core value representing the highest level of car building: accuracy, precision and exquisiteness.

Finidi (England and finidi)

The oval signs in Britain and finidi show an endless road. Elliptic curve represents infinite expansion and also symbolizes "the whole world"; Two straight lines represent the road to the peak, symbolizing endless development.

Lexus

According to the official statement of Toyota Motor Sales Company in the United States, the L letter surrounded by an ellipse is decorated according to an accurate mathematical formula, which took more than three designers and advertisers to complete.

This prominent logo has defeated five design competition demonstrations. In 1987, Molly Sanders, the director of Molly Designs Inc, spent three months making this unique ellipse and L, replacing the most promising version-an L that looks like a seagull wing but has no circle.

Volvo car company

Volvo logo consists of three parts: the circle in the first part represents Mars, the god of war in ancient Roman mythology, which is an ancient chemical symbol of iron-there is an arrow in the circle pointing to the upper right corner. In western civilization, this is the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, Roman God of War and masculinity, thus reflecting the original origin between Mars and iron used to make most weapons at that time.

Because of this, this symbol has long been regarded as a symbol of the steel industry by countries all over the world, including Sweden. The reason why the brand logo representing iron is used in cars is to remind people that the Swedish steel industry has a glorious tradition and its strength is as strong as steel.

The second part is diagonal, which is diagonal color ribbon inclined from upper left to lower right on the radiator. This ribbon was originally set up for technical reasons to fix the mythological symbols of Mars on the grid. Later, it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.

The third part is the registered trademark of Volvo, written in ancient Egyptian fonts.

Audi

Audi's logo is four rings, representing the four companies before the merger. These companies used to be manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each link symbolizes one of them.

Bmw automobile company

It is generally believed that BMW's blue and white logo is the blue sky and white clouds propeller, because BMW Motor Company originally produced aero engines. However, the official explanation given by BMW is that BMW is headquartered in Munich, Bavaria, Germany, and the state flag of Bavaria is blue and white. The significance of BMW's blue and white logo is to remind BMW of its pure pedigree from Bavaria.

Mercedes-Benz

The logo of Mercedes-Benz was originally Mercedes-Benz, surrounded by wheat ears. 19 16, Daimler and Mercedes-Benz merged, and the star logo and the ears of Mercedes-Benz finally merged into one, with the words Mercedes-Benz underneath. Later, the ears of wheat were replaced by rings, and the words Mercedes-Benz were removed. With the merger of the two oldest automobile manufacturers, the factory once again applied for a patent right for the trademark, and the star logo in this ring has evolved into today's pattern, which has been used to this day. And become one of the top ten famous trademarks in the world.

1June, 909, Daimler applied for registration of "Trident Star" as the symbol of the car, symbolizing the mechanization of landing, water and air. In 19 16, a circle is added around it, with four small stars embedded above and the word "Mercedes" below. "Mercedes" means happiness, which means that the cars produced by Daimler will bring happiness to the owners.

Significance of logo design. Rolls-Royce

Rolls-Royce Motor Company was formed by the merger of Rolls-Royce Motor Sales Company and Les Motor Manufacturing Company, and was named after the founder's surname.

Rolls-Royce's three-dimensional logo is known as the "flying goddess". She bent down and stood on the head of the noble Rolls-Royce, her arms stretched backwards, and she walked forward in the wind, wearing a fine gauze and shining. Legend has it that Charles followed the example of Johnson's beautiful girlfriend Thornton.

The statue of "Goddess of Flying" was designed and carved, and became the official symbol of Rolls-Royce in 19 1 1. It is said that "Goddess of Flying" is made of pure silver, so it is coveted by many thieves. In order to prevent theft, the automobile factory has designed a clever mechanism on the base of the car emblem. When someone pulls the Statue of Liberty, it will automatically retract, and the alarm system will be activated to scare away thieves.

The flat logo of Rolls-Royce is centered on two overlapping "R". Below are the names of the company's founder Rolls-Royce and another founder Royce. The superposition of the two "R" shows their close cooperation, mutual support and help. It means that you have me, and I have your entrepreneurial spirit of unity and sincere cooperation. The double "R" logo is embedded in the upper part of the engine radiator grille, echoing the statue of "Flying Goddess" from a distance.

When the two founders died one after another, the company's heirs changed the double "R" logo from red to black as a souvenir.

Second, Jaguar.

The British Jaguar logo is designed as a jumping Jaguar, with vivid shape and unique image, which contains courage and strength.

William lyons and William Villm founded Jaguar. Jaguar Company initially produced standard touring cars under the brand of "Swan", and later began to produce high-end cars under the guidance of the concept of "elegance, space and rhythm" from 1935. After half a century's hard work, Jaguar has established the impression of elegance, nobility and gentlemanly among car fans all over the world. Even the Queen of England is a big fan of Jaguar.

Third, Ford.

The logo of Ford Company in the United States is named after the surname of its founder. The front logo uses white characters on a blue background. Because Henry Ford likes small animals, the designer painted Ford as a running white rabbit, which makes people look lively and lovely.

Fourth, Toyota

The trademark of Toyota Motor Corporation of Japan is the letter "T" consisting of three ellipses (generally compared to a bull's head). The letter "T" is like a wheel supporting space. Toyota believes that the pattern symbolizes the continuous progress and unlimited development prospects of Toyota technology. It is also said that the combination of three ellipses, each of which draws a curve centered on two points, symbolizes that the hearts of users and factories are connected and have mutual trust.

A vertical ellipse and two horizontal ellipses interweave into a "T", which happens to be the first letter of TOYOTA. Really smart.

Verb (abbreviation for verb) Mercedes-Benz.

Germany is the birthplace of modern cars in the world. The first car in the world was designed and manufactured by German engineer karl benz in 1985. The logo of Mercedes-Benz is a simplified ring shaped like the steering wheel of a car with a Samsung logo around it. Samsung expressed its all-round mobility in the field of land, sea and air, and the circular circle showed the global development momentum of its marketing.

Sixth, Audi.

The logo of Audi car produced by Volkswagen in Germany is a four-ring. It is the unified symbol used by its predecessor, United Automobile Company, when 1932 was established. These four circles indicate that United Motor Company was originally formed by the merger of Hodge, Audi, DKW and Vandeno. The four interlocking rings with the same radius symbolize the enterprising spirit and close relationship of equality and cooperation among the members of the company, which means that the above four companies face opportunities and challenges hand in hand like four brothers.