Concert poster poster-What are the specific elements of poster design?

First, the concert teaching material analysis

The expression of emotions in the concert is carried out through musical rules such as melody line, scale, rhythm and harmony. Concerts and artworks can also construct and interpret different "movements" through shapes and colors. Art and music are both spiritual transmission, and the infection of the mind has the same effect. The concert in this class belongs to the field of comprehensive inquiry learning. With the theme of concert, let students design concert posters and make simple three-dimensional abstract works. These two forms of artistic activities provide rich aesthetic objects and stimulating ways for students' aesthetic psychological construction. concert

The comprehensiveness of this concert is mainly reflected in the connection and connection of aesthetic laws. The concert of this class mainly runs through the principles of unity and contrast, rhythm and rhythm. Unity is to seek the relationship between elements such as shape and color, thus forming a whole form, while contrast requires the differences between elements to change the whole, and the two are interdependent. Repetition and sequence prepare the premise for rhythm, which is manifested in the phenomenon of regular alternation of strength, length and speed in music. The fluctuation rhythm occurs when the constituent elements in art change in height; The change of arrangement density of constituent elements produces a rapid rhythm; When the length and straightness of constituent elements change, melodious rhythm will be produced. The learning content of "activity 1" is to design concert posters, and poster design should pay attention to the basic principles such as clear theme, clear composition and clear color. This lesson should reasonably determine pictures, graphics, patterns and fonts around the theme of the concert. The good visual effect of posters depends on the expression of colors. The rhythm of music is reflected in the beat, and the rhythm of color is reflected in the relationship between each color and the whole. We regard each color as a note, which permeates and blends with each other to form a color melody, which can be expressed by the shape, bright gray, depth, warmth and texture of the color. For example, computer painting in teaching materials is to express the feeling of music with colors. Kandinsky's paintings directly express feelings with abstract shapes such as points, lines, surfaces and colors. Inspired by music, Kandinsky emphasizes improvisation and emotional catharsis, and enjoys the reputation of "musician on canvas". His works reflect the complete internal combination of music and painting. There are two ways to design teaching steps. The first way of the concert is to follow the audio-visual improvisation training in the lower grades, so that students can listen to music, improvise and draw pictures first, and then mark the theme, place and time of the concert in the appropriate position in this picture. The second method is to consciously organize points, lines and faces in the plane. When conceiving the layout, we should divide the space skillfully, pay attention to the positional relationship between points, lines and surfaces, or make intentional planning by using colors and tones. The four pictures in the upper right corner of the textbook can make students appreciate the contrast effect of rhythm, direction, size and depth, which embodies the basic aesthetic principles.

What are the specific elements of poster design? First of all, the theme is clear.

Second, the key words are prominent (bold and bold, red floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too fancy)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, there should be blank space (blank space can make pictures and words have a breathing space)

Eight, design banners

1. Highlight products and their features, and use attractive publicity language to appropriately weaken the company's reputation and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Poster design characteristics

1 large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with large pictures and prominent images and colors. Its screen size includes full open, folio, long triple open and super large screen (octave open).

2. Strong vision

In order to make people who come and go in a hurry leave a visual impression, in addition to large size, poster design should fully embody the principle of positioning design. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, it includes commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography, realistic painting or comics with concrete artistic expression, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, various forms and rich artistic expression. Especially for cultural and artistic posters, we can give full play to our imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in poster design and design posters with different styles and forms in their own painting language. It conforms to the content and connotation of the advertisement, and special attention should be paid to the rhythm of text typesetting. The material should be vector or high-definition pictures. Name of material: creative poster design template

Pixel size: 356 1×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size:13.29g.

They are all layered files and can be combined at will. From then on, the poster was designed for Dont Ask For Help!

A complete visual impact can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. Is the theme font eye-catching? Original publisher: Mike's untimely dusk

Project Design III: Poster Design (Question 2) I. The function of posters The most basic and important function of posters is to spread information, especially commercial posters, which play the role of conveying commodity information, so that consumers and manufacturers can save time and solve various demand problems in time. For enterprises, with the continuous improvement of scientific and technological level, the internal quality difference between products is getting smaller and smaller, and enterprises pay more and more attention to advertising competition. As an effective advertising media, posters can be used to build a good corporate image, improve product awareness, open up markets, promote sales and promote competition. Second, factors to be considered in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Thirdly, the expression of poster design is 1. Show the complete visual impact through pictures and colors. Second, the content to be expressed in the poster should be refined and the main appeal points should be grasped. Third, the copy should be based on pictures, supplemented by too much content. Fourth, the layout can be artistically treated to attract the audience. Fifth, the theme text should be eye-catching. Fourthly, other matters needing attention in poster design should be 1. The poster of the event must be concrete and true. You can use some encouraging words in your article, but you can't exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and pithy. V. Specific requirements for poster design 1. The advertisement with 30% discount is A4 format, the size is 285mm×2 10mm, and the standard size of the poster is 540 mm× 380 mm This design can be made according to A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, and the bleeding position is 3mm, so only one side can be made. 1. Full visual impact

The application of color is particularly important in poster design, which is the most important part of poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the poster style, strengthen the theme, attract the audience to stop and deepen the impression. When designing the color of Witkey poster, its hue should be coordinated with the theme of the poster to meet the different needs of the audience. You can master it from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, even so, it cannot be unconstrained and unconstrained, and it must have a clear direction. Posters are designed to convey the target information and stimulate the audience. However, if the target group is not very clear, it is difficult to design a poster that conforms to the psychology of the target audience. Before you start preparing the poster, you must first determine who it is designed for. A clear goal is enough.

3. Leave blank appropriately

The design goal of each poster is very clear. It needs to reach users at some point. Most posters want to attract users to do something, such as posters for concerts and movies. They all need to turn users who see posters into consumers. The creation of visual focus depends largely on reasonable blank space.

4. High quality typesetting

The typesetting design in the poster actually follows the same principles as in other places, and it is impossible to express more than a dozen different fonts at the same time. However, you can use bolder and more coquettish fonts in a way that you feel more expressive.

However, the use of any font and typesetting needs to meet the requirements and tonality of the current project as much as possible to convey the correct mood. If you often make posters, you will find that this is a kind of thinking and design movement, which can activate your brain quite well.

Creative

Creativity is to observe and understand ordinary things with creative thinking and make them extraordinary. Look at the things around you with the eyes of discovery, or explore the origin of things with the heart of discovery. In short, unlimited creativity lies in life, waiting for your discovery.

For designers, poster design is absolutely exciting, because posters have various forms of expression, a wide range of themes, less restrictions, emphasis on creativity and visual language, flexible application of points, lines, pictures and words, and also pay attention to plane composition and color composition.

What is an art poster? Advertisements, posters and posters all belong to the category of art posters.

Large-scale pictures, strong visual impact and outstanding creativity constitute the most important features of art posters. It appears in various public places in its unique way, which can attract public attention from a distance. No media can embody such rich ideological connotation on a piece of paper like art posters, and convey personalized information quickly and effectively. The message conveyed by art posters is simple and clear, which can instantly capture people's hearts and leave an impression. As an artistic poster used for communication between people all over the world, it has unique general technology and emotion in design, and excellent works can cross national boundaries, have heart-to-heart conversations and understand each other. Art posters are still the backbone weapon of advertising. Art posters have developed into a popular visual art and entered the most prosperous period in history.

Art posters should be clear at a glance, concise and clear, so that people can see clearly what they want to promote at a certain distance in an instant. In order to achieve this goal, art posters often use a series of hypothetical techniques to highlight key points, delete minor details, details and even backgrounds, and can combine activities in different time and space in different proportions. And often use symbolism to stimulate people's association. Therefore, its conception should overload the reality, its composition should be summarized and concentrated, its image should be concise and exaggerated, and the things to be publicized should be highlighted with strong and bright colors, showing the internal relationship between things, giving the picture a wider meaning, and making people think of a broader life and feel new meaning in a limited picture.

Art posters belong to "instant art". A good poster should not only make people "see it at a glance" but also make people "fall in love at first sight", be attracted by it, look around and leave a deep impression. This requires the poster to have a subtle idea. No art can explain everything, especially posters, a special art form, which can make people unforgettable and memorable under limited time and space conditions. Therefore, it is necessary to "win more with less" and "take one as ten".