Huang Ming: I am the luckiest one in the solar energy story

Huang Ming: I am the luckiest one in the solar energy story

“When it comes to solar energy stories, I am not the most enthusiastic in the world, but I should be the most persistent. In fact, many solar energy experts in the world are suffering the most. They are not commercialized. They are just paving stones, or even "kuafu", and they are sacrificed in the end. There are many people like them. I feel that I am the luckiest. "--Huang Ming

For many "minfa", Huang Ming is successful because he owns the best enterprises in China and has hundreds of millions of assets. Huang Ming said, In fact, I am just trying to realize my ideal in life, and the pursuit of wealth is a carrier for realizing my ideal.

The "sun" is born Huangming Solar

Huang Ming, who majored in petroleum at university, naturally became an oil explorer after graduation, and once became the "petroleum expert" in the industry. "Little Expert" and won the National Science and Technology Progress Award several times. Later, many of his classmates recalled that they all thought that Huang Ming would develop greatly in the petroleum industry because he was so good professionally. However, they did not expect that he would become a solar energy expert. What a surprise!

Huang Ming didn't take it seriously because he had already set his sights on solar energy. Huang Ming's inspiration for solar energy can be traced back to his university days. He still clearly remembers what the professor said in his first professional class at the university: "The world's oil is only enough for 50 years, and China's time is even shorter, because China It’s an oil-poor country.”

The professor’s words made Huang Ming, who was passionate about oil, start thinking about how to change the high consumption of oil through his own technology. The real reason for his sudden shift from the oil industry to the environmental protection field was because of a book - Beckman's "Solar Energy-Thermal Energy Conversion Process", which solved the lingering confusion in his heart. After Huang Ming quickly read this book, he became obsessed with it. After that, he not only repeatedly read this "Solar Bible", but also made solar machines by himself. After completing one, he continued to improve and build a second one. .

When he was still a national scientific researcher, Huang Ming devoted all his spare time to this and built more than a dozen solar water heaters. In order to build a solar water heater, Huang Ming owed a huge debt of millions. The solar water heaters he produced were given to his relatives and friends one after another. At that time, Huang Ming was almost regarded as a "madman". His classmates regretted that he abandoned his petroleum major, and his relatives were extremely worried about when he would be able to pay off his foreign debts.

Similarly, Huang Ming, like other "minfa", has the excellent quality of perseverance. "I believe that if you work for the cause you love without regrets, you will eventually be rewarded." Huang Ming confidently said explain. Facts have proved that Huang Ming's persistence was right. In 1994, a friend got married. Huang Ming's entire property only consisted of a solar water heater, so he had to give one as a gift. The installation experiment at the wedding site was praised by a factory director. Under the guidance of the factory director, he was almost in a desperate situation. In 1995, Huang Ming decided to establish Huangming Solar Energy Co., Ltd. and successfully sold the first water heater.

Today, Huang Ming has gone from an initial renewable energy practitioner to a typical advocate of renewable energy. However, the real hardships have just begun. Huang Ming said: "It is much more difficult to start a business than imagined. Invention is a matter of one person, while managing an enterprise is a matter of a team. If I were given another chance, I would choose Be a scientist. ”

Starting a business is much harder than inventing

In the early days of entrepreneurship, Huang Ming’s experience can be used to escape death.

"If there were not nine deaths, there would be five or six." Huang Ming said humorously. I once installed a solar water heater for a customer and almost lost my life. Because many buildings at that time could not get to the roof, they had to climb trees and then climb to the roof. When Huang Ming was approaching the roof, the big tree could no longer bear Huang Ming. Huang Ming adopted a shaking strategy and used the force of the tree to push himself to the roof. Although he did not fall, Huang Ming, who fell hard on the roof, still said with a smile: "What I am most afraid of is not that my daughter has lost her father. The key is that China's solar energy and the world's solar energy have lost a pioneer. ”

“When it comes to solar energy stories, I am not the most enthusiastic person in the world, but I should be the most persistent.

In fact, many solar energy experts in the world are suffering the most. They are not commercialized. They are just paving stones, or even "kuafu", and they are sacrificed in the end. There are many people like them. I feel that I am the luckiest. of one. ”

An article written by Huang Ming on his blog titled “Psychiatric Therapy for “Ah Q” Depression” also illustrates how he constantly adjusted his feelings and thoughts during his entrepreneurial experience, and also explains the entrepreneurial process. Huang Ming encountered many difficulties that ordinary people could not imagine and that he himself had not expected.

Huang Ming recalled that during the period from 2000 to 2003, the company experienced great setbacks. It developed rapidly at first, growing several times or even more than ten times, but later fell back to a growth rate of 15% to 17%, with fluctuations during the period; obviously, the company's development encountered a bottleneck.

Huang at that time. Ming was a little confused: Should he choose to continue to develop conservatively, or should he reform his thinking? In the end, Huang Ming chose reform. Although today's Huangming Group has successfully reformed, the initial selection process was indeed difficult.

In the early days of the reform, Huang Ming appointed two vice presidents of marketing, but they had never done solar sales. After the news was announced, many former sales veterans were not convinced and the management had two different opinions. Including the middle and senior management of the company, they are all capable and experienced people.

Huang Ming thought of what Jack Welch said: "There is a kind of person who cannot be used if he is capable and experienced. , people who are influential, but don’t agree with. "So, Huang Mingmao suddenly became enlightened. He was ruthless and killed 6,000 people in two batches. He told everyone that we should stop fighting about this issue and just go in this direction. If everyone does not agree, we will not change our minds. Just change people.

Now, Huang Ming has chosen to step down from the position of president. However, due to the consistency of the team and the effective role of the management, Huang Ming’s sales increased by more than 70% and profits It has increased several times.

Huang Ming believes that his withdrawal from the position of president is a milestone in management. "It doesn't mean that I have to quit, but when the company has reached this point, you have to quit by yourself. The purpose of not becoming president is to break through the bottleneck of corporate development.

When it comes to future development, Huang Ming has his own ideas. "I will not imagine what scale and effect it will develop in the future. Those goals are just idealized content. I just want to do a good job." Every job in front of you. ”

Champion Huang Ming Solar for alternative energy throughout his life

Today, Huang Ming’s company’s brand value alone has reached 5.1 billion yuan, making it the world’s largest solar manufacturing base and clean energy supplier. Huang Ming himself has more than 50 national patents and is well-deserved as "the first person in China's solar energy industrialization"

Huang Ming believes that South Korea has done very well in the national economy. Whether it is cars or steel, all their people talk about "our cars, our stainless steel plates, we are the strongest in the world", and all officials and media spare no effort to advocate for their country's products and brands.

As for the development of the overall industry, Huang Ming believes that difficulties remain: "The solar energy industry is a desert for us, with nothing, so we have to find a desert to explore, lay foundations, and build houses. "This statement is no exaggeration, because some things cannot be bought. You can neither import a complete set of industrial systems from abroad, nor find reference models at home. You need to design, create and improve yourself. This is called complete self- Innovation.

The "Renewable Energy Law" makes rigid provisions in terms of mandatory grid access and cost sharing, and requires the state to set the total amount of renewable energy targets, the classification of renewable energy on-grid prices and finance. In terms of tax incentives and other aspects, legal protection has been established. This also indicates that China's solar energy industry has ushered in an unprecedented development opportunity. Huang Ming sees hope, and this is the direction he has set for himself. He said that no matter what he does, He is very persistent in everything, so when he calls for the healthy development of the solar energy industry, he will be radical or crazy.

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