Manicure activity planning scheme

In order to ensure the smooth progress of work or things, it is often necessary to plan in advance. A plan is a written plan arranged from the aspects of purpose, requirements, ways, methods and progress. What are the format and requirements of the scheme? The following is the nail art activity planning scheme I have compiled for you, for reference only, and you are welcome to read it.

First, the purpose and significance of the year-end appreciation meeting held by beauty salons:

Generally speaking, the year-end appreciation meeting of beauty salons has the following purposes:

1. Grateful customers The end of xx is the peak season for all industries, and customer loyalty is strengthened in various forms of giving back to old customers. Cultivate the feelings between customers and beauty salons in a pleasant atmosphere and promote customers and employees to become friends.

2, the whole customer coverage xx a meeting to lock 90% of old customers, so that customers do not lose.

3, the performance doubled xx to drive sales, improve the performance of beauty salons, and make a big difference in a short time.

4. Consumption upgrade: within xx30 days, customer B will be upgraded to customer A, and customer C will be upgraded to customer B. Through terminal conference communication, customers will be guided and educated in the concepts of consumption, health and beauty.

5. Introduce new products and projects of xx to give customers a sense of freshness.

6. A large number of old customers, 80% of whom are newly recruited, introduce new customers to us, retain old customers through various promotional activities, and develop new customers.

7. Absolutely done. More than 80% of the old customers clinched a deal, and more than 50% of the new customers clinched a deal.

8. Delineate employees for xx30 days, and employees will get more than 3 times of income, which is conducive to the stability of the team. Through the influence of the supervisor, strengthen the sales awareness of beauticians and improve their sales ability.

9. Lock in 80% of customers in the future, firmly lock in, and the industry has great influence, making beauty salons famous in the local area.

10, activating 80% of heavy customers. Sleeping customers are activated to spend again.

Second, the year-end appreciation meeting of beauty salons is held in various ways.

Activity form: party+entertainment+appreciation+preferential policies+recharge consumption+drive people+lottery+dinner.

In the form of activities, the whole meeting can be connected in series through various entertainment programs, with discounts, promotions, new products, projects and other sales contents. Can be integrated into the game to increase interest and easily achieve sales purposes.

Third, the theme of the year-end appreciation meeting of beauty salons

Theme: Thanksgiving Appreciation Meeting, member carnival day, health culture festival, beauty and health forum, beauty and art festival, etc.

Fourth, the beauty salon year-end appreciation meeting design scheme

(1) The main purpose of the activity is to determine the real purpose of the activity and clarify the hope. Customer appreciation, gratitude meeting, cultural festival, corporate publicity, expert forum, new project promotion.

(2) Activity objective: to formulate the activity standard and performance, store image and customer accumulation. It must be digital, standardized and measurable.

(3) Activity content: Make corresponding activity content according to the activity theme, which can be single or combined.

(4) Publicity of activities

1, internal publicity:

(1), hanging banners and putting up advertisements in beauty salons to attract customers;

(2) The beautician preaches to the customers and transmits the activity information.

(3) Hang up the advertisement of the beauty salon's annual activity plan, and let customers explain the annual activity plan in detail in the store.

(4) Use SMS platform to send short messages to customers to inform the activity plan.

(5) The beautician calls customers and conducts telemarketing.

2. Publicity

(1), an out-of-store promotion.

(2) Distribute leaflets and invitations for publicity.

(3) Online advertising.

(4) Advertising media, newspapers, television and radio.

(5), outreach association publicity.

(6), marketing personnel external marketing.

(5), meeting policy

1. Pre-conference marketing xx determines the preferential policies, pre-conference preparations and target performance of pre-conference activities.

2. During the meeting, Marketing xx formulates the meeting activity plan, activity details and preferential activities.

3. Preferential policies and implementation measures for customers who have not completed the transaction after the marketing xx meeting.

(vi) Participants in the event

The main participants in the activity have the following roles: organizers (beauty salons), participants (customers), implementers (beauty salons, equipment providers, audio providers, performers), propagandists (advertisements, radio stations, journalists, me) and supporters (manufacturers, experts, partners).

(vii) Supporters of the event

Activity supporters mainly refer to beauty salon product suppliers and some social gatherings. A good meeting must have the strong support of manufacturers, which has an advantage in attracting customers.

(8) Activity time.

The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of 65438+February, and many people will also arrange it on New Year's Day next year, or around the Spring Festival. But for all walks of life, all kinds of customer activities, especially some supermarkets, should be held in advance to promote sales. In order to let customers spend money on their own beauty salons in advance when making other consumption, the time is arranged in 65438+February and 65438+ 10.

(9) Materials and accessories required for activities: omitted.