Working concept of team management

Lead: When the team becomes more important, it is necessary to revise the strong belief that the team naturally focuses on individual responsibility. However, replacing individual-oriented management structures and methods with well-designed teams will have little effect or even be harmful unless there is a strong performance concept in this organization. If this organization really has such a concept, then shifting the focus of this organization from individuals to teams can greatly develop the number and performance of teams, especially when managers also know how to deal with teams.

The working concept of team management. Team building, team management and team training.

1. Break down the monthly tasks in strict accordance with the work tasks, so as to achieve interlocking, clear rights and responsibilities, and responsibility to people. 2. Use four means of team management: weekly work meeting; Follow-up consultation; Debriefing talk; Report management. Strictly control the team and maintain the stability of the team.

3. Conduct market research, market dynamic analysis and information feedback in a timely manner, and be a good communicator between enterprises and markets. Make every effort to establish a rapid response mechanism.

4. Make every effort to build a more effective team in all aspects. 5. Strictly implement the company's distribution strategy, plan and implement distribution promotion activities to stimulate the market and increase market share. Understand the needs and suggestions of customers in a practical and concrete way.

2. Team work is divided into two stages.

Stage 1: May 1? June _1a. Concentrate all salesmen and conduct quantitative assessment. Get rid of some people with low ability, and keep the focus at around 7 people for key training. B, formulate relevant team management system, clear responsibilities, clear scope of work, improve the inspector work report [the specific content of the work report is determined by the planning department.

The second stage is June _ 1-August12008. The second stage is mainly to carry out systematic and intensive training for the main teams, cooperate with the company's brand and product promotion activities and plan a series of brand and product promotion activities, cooperate with the China Merchants Department to expand customers, actively build outlets, maintain effective communication with the original outlets, maintain the relationship between outlets, and coordinate the relationship between customers and delivery departments. According to the technical and personnel support, go all out to complete the network task.

3. Make layout construction to enhance brand image.

Follow-up counseling and supervision. According to the layout of outlets, Changsha can be divided into seven line areas, namely Wuyi Business Circle, Furong Line, Shaoshan Line, Station Line, Kaifu District, Hexi District, East Second Ring Road and Xingsha Line. According to the size of the line area, reasonable personnel distribution can be carried out.

1.5 1 business circle A.B.[2 people] is responsible for patrolling at least once every 3 days. For some A-level customers, patrol at least once every 2 days.

2. A.B.[2 people] in Furong Business Circle is responsible for patrolling at least once every 3 days. For some A-level customers, patrol at least once every 2 days.

3. A.B.[2 people] in Shaoshan Business Circle is responsible for the patrol at least once every 3 days. For some A-level customers, patrol at least once every 2 days.

4. the station. A.B. [1person] in Kaifu Business Circle is responsible for the patrol visit at least once every three days. For some A-level customers, patrol visits should be kept at least once every two days.

5. Hexi Outside the second ring road. Xingsha Business Circle A. [1person] Tour every three days.

6. Reserve a mobile person to handle emergencies at any time. If the inspector of a business circle asks for leave or for other reasons, the floating personnel can supplement it at any time.

7 to encourage inspectors to take the initiative to attract investment in the inspection. (1) Promote the whole project. (2) Improve the enthusiasm of inspectors.

8. Patrol the business circle once every two months on average. (1) Effectively avoid behaviors that harm the interests of the company. (2) In the case of personnel flow, there will be no familiarity with the business circle.

4. Conduct quantitative assessment every month. [Specific assessment methods should be formulated in detail according to actual work]

5. Pay a return visit to the customer's requirements. Dress [dress shoes, pants, shirt] Wear a work card, do not leave long hair, dress neatly, and use polite expressions.

1. Dress shoes, pants and shirts

2. Wear a work card. Don't have long hair. Dress neatly. Use polite language.

3. As for the care of employees, it is suggested that the company can bear half of the cost of employees' uniforms. Bring your own shoes. The trousers are from 70 yuan. Shirts are the standard in 50 yuan. Everyone has two sets. Clothes are owned by individuals. Employee expenses are deducted from the salary of the month.

The second working idea of team management can be said that a marketing team's learning exchange, mentality adjustment, information feedback, clear work focus and work arrangement are basically completed through daily management work. Generally speaking, the daily management work is mainly carried out in the following ways:

I. Conference management

The meeting types generally include: daily morning meeting, weekly meeting and monthly summary meeting. Of course, different marketing teams will have different meeting cycles. Like what? K of hearts? Is it implemented in the marketing team? Sunrise in Nissin, and weekly training will be promoted month by month? Conference management system.

The contents of the meeting mainly include:

(1) Team members summarize the implementation of the previous stage, plan the objectives and contents of the next stage, and put forward the problems existing in the work;

(2) The team leader makes overall analysis and comments on the marketing work in the previous stage, and makes arrangements for the marketing work in the next stage;

(3) announce the performance of team members in the previous stage, reward those who are advanced in their work, and put forward rectification suggestions for those who are backward;

(4) Carry out special marketing discussion or training to help team members improve their skills, adjust their mentality and inspire the morale of the whole team.

In addition, conference management should pay attention to the following points:

(1) The meeting is for people to ask questions, analyze problems and solve problems, not to provide opportunities for people to complain;

(2) the theme is clear, don't ramble; To be able to reach a unified conclusion, don't talk;

(3) Members are not allowed to be absent, the meeting is not allowed to be postponed, and the meeting discipline is strict.

Second, the form management

A well-designed and properly used marketing form is not only an important means for team members to manage customers and self-management, but also an important tool for team leaders (leaders) to carry out daily management. Form management can make the work clear, let people know the performance at a glance, and also allow the team to dynamically supervise customers.

Commonly used marketing management forms are:

(1) Work report: such as work day report, weekly report and monthly report. The main contents of such forms usually include summary contents, such as the delivery settlement of the reporter, market information feedback, suggestions from customers and sales personnel, etc.

(2) Payment Cashier Summary Registration Form: this is mainly a form for team members to count the distribution of goods and the withdrawal of funds at a certain stage, which is mainly used to monitor accounts receivable;

(3) Customer file form: a form established by team members after detailed, timely and true investigation according to their work objects. In addition to the most basic information such as customer's name, address, contact person and telephone number, its content should also include deeper factors such as its business characteristics, industry status and influence, distribution ability, financial strength, business reputation and cooperation intention with the company.

Form management should pay attention to the following points:

(1) The contents filled in the form must be true. This requires that the work of team members must go deep into reality, and those who work behind closed doors in order to cope with the inspection are the most unacceptable.

(2) The established forms, especially the document forms, should be managed dynamically. Creating a form file is not a once-and-for-all job. Fill out a form at the beginning of the market and let it sleep in the filing cabinet. This form of work is of no help to our marketing work. Team members need to know the changes and changes of customers and markets in time through frequent visits, and update the corresponding table information content to keep consistent with the actual market and customers.

(3) It is necessary for the team leader to personally participate in some spot checks, return visits and other activities, because if it is only passed? Look at the market, the market is terrible? .

Third, on-site management

The places mentioned here mainly refer to the places where the marketing team usually gather in office and have a short rest, such as conference rooms and offices. It is not only a place for team members to work and study, but also a place for team members to sort out their business, spare time study and exchange experiences after going out to the team. It is also the harbor of team members' hearts: team members encounter setbacks and difficulties in an affair and need the guidance of superiors and the encouragement of colleagues here; When they are physically and mentally exhausted, they need to take a short rest here, adjust their mentality and prepare to start again.

Therefore, site management must highlight several themes:

(1) Quiet: Quiet is the need of work and study environment, and places with too many idle people or too much noise are not suitable;

(2) Warmth: The team is a big family, and the winning members will definitely be praised, and the temporarily lost members need to be taken care of here; Therefore, the place should be able to give people a feeling or inner warmth;

(3) Relaxation: players don't need to be nervous for 24 hours, and the overall atmosphere of the venue requires bright, relaxed and comfortable;

(4) Specification: Since it is mainly used for office work, the office desks and chairs must be placed neatly, the environmental sanitation should be clean, and the system, leaderboards and slogans should be placed in accordance with the requirements.

Case study: in? Play? Grow up with the team in sex.

Speaking of the name of this enterprise, I'm afraid few people know it, but just talk about the name of Cuihu. Fennel pub? However, few people who have played the night show in Kunming don't know it. The owner of this famous national pub is a very handsome young man in his twenties. His name is Li Xinwei. It took him only a few years to expand his fennel business from bar entertainment to catering, and the whole enterprise group was as vibrant as him. Exploring his success, we are amazed that only one word can be found to contain fun? Words. In his enterprise, I can't find the complicated management system and corporate culture of other enterprises, but there is a surprising nifty culture, which is sharp, restrained and sharp. Play? In the bones of the word, it is a spiritual culture that cannot be copied by a team. In his mind and wisdom culture, you can't find those big, empty strategic plans and flowery words, nor can you see the traces of showing off young capital, nor can you see the mask of the boss ordering the world, only the playful and intelligent traces of his young years. When you join his team, he will tell you two things: one is to tell you that there is no difference between a boss and a part-time job in his enterprise, only the difference between new and old team members; The second thing is that he will tell you how to play so that you can work thoroughly. Of course, his playful culture is leisure, health, positivity and fashion. Look at his personal costume? Always wear high-quality personalized casual clothes; His hobby? Carry the latest fashion books at home and abroad with you; His professionalism? Never give up master-level business administration training; What's his working status? Do what a captain should do in chatting? In his view, life is a drama, learning is a drama, dressing is a drama, starting a business is a drama, and running a business is also a drama. Perhaps simplicity means profundity, play, without red tape or rigid design. When play can become a productive force, not everyone can reach this level. Li Xinwei plays with operators and grows with the team in fun.

These two completely different cases are two different forms of team spirit and culture, which illustrate the diversity of team building and management direction, but in their different shaping directions, we can see the intersection of these two kinds of light, that is, the importance of team building and team strength to the growth and development of an enterprise. Team is the inevitable form of enterprise survival and the life of harmonious innovation and development of enterprises. Since it appears in the form of a life, poor care will inevitably lead to illness, which is of course fatal to the health of the enterprise. Please continue reading.

Team building is a very painful practice.

Dishes are flowers in full bloom in restaurants, and teams are the soil for cultivating flowers. The two are mutually causal. Today, with the serious homogenization of tastes, building an excellent team is an important guarantee for the good operation of restaurants. No matter how good the food is, it can't compare with one person, and no matter how expensive the table is, it can't compare with a team.

But because the threshold for entering the catering market is very low, or there is no threshold at all, as long as you dare to think, as long as you have money, as long as you have a chef, you are not afraid of triviality? Anyone can open a restaurant, just like the vegetable market, anyone can enter the market to set up a stall, which leads to uneven quality of employees in the industry. In the extremely irregular market competition environment, all the tricks used by everyone revolve around the switching of food tastes, the creation of environmental atmosphere and the empty corporate culture. Few enterprises will sink their radical and impatient hearts to think about team building and how to carry out effective team management, which is the root of the short life of many catering enterprises. In many industries, we can see that their annual marketing plan has special team building and training expenses, and it is difficult for catering enterprises to see this investment. Even among the top 100 catering enterprises in China, we can see such an indisputable fact: there are teams without management, management without benefits, benefits without ideals, ideals without practice, practice without persistence, persistence without strength, strength without support and support without effort? It seems that the difficulty of catering service team construction lies in the cultivation of team professionalism! Breaking through the cage of thought is of course a very painful practice.