The representative of picture-style copywriting is poster copywriting and what? Poster content includes text and illustrations, including what, what, what, what

What are the most common types of copywriting? 1. The sentimental copywriting is touching and triggers the song "Facing the sea, spring flowers are blooming" by *** Ming Haizi, which vividly expresses the yearning for the ideal life. Kobe Bryant's famous line "Have you ever seen Los Angeles at four in the morning?" ? "It has inspired many young people to strive for their ideals. Because feelings are universal, emotional copywriting has become one of the most common types. No matter what industry, brand, product, or scene, emotional copywriting can be seen everywhere. Figure 2. Functional copywriting explores product highlights and demonstrates strength. Functional copywriting is a type of copywriting that is created and displayed based on the product’s own functions, characteristics, performance, quality, purpose packaging, after-sales, etc. The advertising copy written by Royce's new car "At 60 miles per hour, the loudest noise on this new Rolls-Royce comes from the electronic clock." In order to express the superior performance of this new car, the copy directly creates a real scene to hint to the audience: If you don’t believe it, you can try it yourself. It can be seen that the audience who are confident about the functions of their own products will naturally have more trust. 3. Self-defeating copywriting is the highest level of humor, and knowing a smile. Self-defeating copywriting is a kind of reverse that goes in the opposite direction. Thinking makes the whole copy lively. After seeing too many serious things, the audience will naturally feel bright when they come into contact with such an alternative copy. The classic copy of the Volkswagen Beetle "It is ugly, but it can make you think." Inside the "Places to Go" poster is a detector. It does not look very beautiful, but it can help humans conduct more distant explorations. The same is true for the Beetle. It looks inconspicuous or even ugly, but it does not affect its powerful practicality. It can give you Bringing the convenience and benefits of driving 4. The addictive magic of story-telling copywriting, mobilizing emotions The long copy "God, Lottery, Blind Musician" written by Ogilvy for Left Bank Coffee "I" listened to the waiter and the next table telling the story of the blind musician who made him blind. While experiencing it, I saw with my own eyes the protagonist’s calm and natural behavior in the cafe and his interaction with the waiter. I was surprised by his optimism, accepting and adapting to the injustice of life. The text of just over 300 words does not have ups and downs in the plot, but it is enough to touch the readers. I think of people who have had the same experience in reality, and with the help of such stories, I also convey the warm and persistent feelings of Left Bank Coffee. 5. The highest level of interactive copywriting, igniting topics, and the fierce copywriting is still relatively gentle and moderate. It will lead to a real mutual-destructive war, because the copywriting fight between brands does not mean to have a life-and-death score to determine the winner. The ultimate goal is often just to attract the participants of a topic to join in the fun and win attention. The public’s attention can be said to be a win-win situation in a sense. In fact, in addition to the posters we make, copywriting can be found everywhere, such as light boxes on the roadside, mobile TVs on buses, subway billboards, shopping websites, book covers, etc. In the process of creating copywriting, we must choose the most suitable type of copywriting based on the actual communication purpose of the usage scenario and the characteristics of the product and brand, and then we can be creative and write the poster. The content includes text and illustrations, including what, what, what, what? Graphics, copywriting, and color are the three major elements that make up print advertising. These elements serve different missions in advertising. Graphic elements include illustrations, registered trademarks, and screen outline elements; copywriting elements include title, slogan, text, and attachment elements; and color elements include hue, brightness, and purity. Graphics are the main components of print advertising, which can vividly express advertising themes and advertising creativity. Illustrations can be black and white paintings, inkjet illustrations, painting illustrations, photography works, etc. The forms of expression include realism, symbolism, comics, cartoons, decoration, composition and other techniques. Contour line refers to the line frame at the edge of the print advertising page. Its function is to make the advertising page have a separate space to control the public's field of vision. The outline line is used to induce the public's attention to move to the advertising theme while avoiding other information. Visual distraction. The application of contour lines can increase the beauty of the advertising layout. A series of advertisements using the same "personalized" contour line can enhance the repeated impression of the advertising layout. Contour lines can be in the form of straight lines, curves, diagonal lines, patterned edges, etc. The choice of contour line should be determined according to the overall advertising strategy. Don't make it too strange. It will affect the graphics and copywriting in the advertising layout.

The format of the title includes ① narrative style, which truthfully explains the main points of the main text of the advertisement; ② news style, which provides information to the public in the form of releasing news and emphasizes the characteristics of the news; ③ interrogative style, which asks: "Why?" and "What should I do?" Questions such as this to arouse consumers' thinking and excitement; ④ Praising type, boasting the advantages of the product, but not untrue; ⑤ Comparative type, comparing new and old products to prove the advantages of the new product; ⑥ Suspense ⑦ Guidance style, with suspense to arouse surprise and attract public attention ⑦ Guidance style, sincerely give ideas and suggestions to consumers to gain their trust; ⑧ Commitment style, tell the public in candid language that the product What benefits can it bring them; ⑨ Repetitive style, repeated titles can stimulate consumers' memory and achieve the purpose of enhancing memory; ⑩ Indirect style, use indirect language to avoid consumers' secrets and privacy; Nine appeal style, use exhortation, The tone of hope and appeal urges people to take action; (12) Absurd style. Absurdity is unrealistic and unreasonable. When used properly, absurdity can also have a real and credible impact on people, and the content of the advertisement can be understood at a glance. It is the product description text to be disseminated in the advertisement. It describes the product content in detail and has the functions of explanation, answer, encouragement and call. The text content should be written in plain daily language, simple and easy to understand, and the expression should be vivid, appropriate, vivid and exciting. To make the public feel approachable and sincerely trust the product, in order to achieve the purpose of disseminating information, it is appropriate to place the main text at the bottom of the page, or on the left or right side of the advertisement, also called a slogan. It is a special promotional statement that is used repeatedly in a certain stage of the overall advertising strategy to reflect the corporate spirit or promote the characteristics of the product and attract the public's attention. The text of the advertising slogan must be easy to read and remember. , rhyming and full of emotion. It can be placed anywhere on the page, but it should be placed after the advertisement title. The attachment refers to the advertiser's company name, location, zip code, telephone, telegraph, and fax number for convenience. The public gets in touch with the advertiser and purchases the product. It is usually placed at the bottom of the page or in a secondary position. When using color in advertising, designers must first fully demonstrate the charm of color. Analyze and study various factors of color. Due to differences in life experience, age, cultural background, customs and habits, and physiological reactions, people have a certain degree of subjectivity. At the same time, people have many opinions on the symbolic and emotional expression of color. *The same feeling. In the design of color configuration and color combination, designers must grasp the cold and warm contrast, light and dark contrast, purity contrast, area contrast, mixing and blending, area blending, brightness blending, and hue blending. Trend blending, etc., the color combination must maintain the balance, echo and color order of the picture. The advertising picture must have a clear main color, and the relationship between the graphic color and the ground color must be well handled. The designer must clearly define the color positioning. When highlighting a trademark, the company's personality and image should be considered, and color positioning should be used to strengthen the public's recognition of it; when advertising positioning highlights products, the image and color of the product should be emphasized. The purpose of color communication is to fully express the individual characteristics and functions of goods and enterprises, to suit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, and to deepen the public's understanding of advertising information. level of knowledge to achieve the purpose of information dissemination. How to write creative poster copy? How to write creative poster copy? To write creative poster copy, you must collect more, read more and ponder more. You can write it when you need it, creative poster copywriting.