Do you think live broadcast has an impact on small and medium-sized sales enterprises? Should it be banned?

The influence of live broadcast with goods on small and medium-sized sales enterprises and whether it should be banned

With the development of science and technology, new marketing models are constantly emerging, and live delivery is one of them. In this mode, merchants can directly show and sell products to consumers through the live broadcast platform, and consumers can make purchases immediately. However, for small and medium-sized sales enterprises, live delivery may bring some challenges and problems. So, does the live broadcast have an impact on small and medium-sized sales enterprises? Should it be banned? This article will discuss this.

First of all, let's take a look at the impact of live delivery on small and medium-sized sales enterprises. On the one hand, live delivery undoubtedly provides a new powerful sales channel for small and medium-sized sales enterprises. Through live broadcast, they can directly reach consumers without going through traditional distribution channels. This undoubtedly greatly reduces their operating costs and improves sales efficiency. On the other hand, live broadcast with goods has also brought fierce competition. Large-scale e-commerce platforms and well-known broadcasters dominate the market, while small and medium-sized sales enterprises are difficult to compete with them. In addition, the immediacy and impulsiveness of live broadcast may also lead to consumers' dissatisfaction after purchase and pose a threat to the brand image and customer satisfaction of small and medium-sized sales enterprises.

Then, in this case, should small and medium-sized sales enterprises be prohibited from carrying goods live? I think the answer is not that simple. First of all, prohibiting live broadcast with goods may hinder the development and innovation of small and medium-sized sales enterprises. E-commerce industry is a rapidly developing industry, and various new marketing models and technologies are constantly emerging. If it is too conservative to prohibit live broadcast, then small and medium-sized sales enterprises may miss the opportunity of this era. Secondly, prohibiting live broadcast with goods may arouse consumers' resentment. The essence of live broadcast with goods is to let consumers understand and buy products more intuitively, which is in the interest of consumers. If the live broadcast is prohibited, it may lead to consumer dissatisfaction and protest.

However, this does not mean that we do not supervise the live broadcast. On the contrary, we need to establish a set of perfect rules and standards to ensure the fairness and transparency of live broadcast. For example, we can stipulate that all live broadcast activities need to be authenticated to ensure their authenticity and legality. At the same time, certain industry standards can be formulated to standardize the content and form of live broadcast and prevent false propaganda and fraud. In addition, a special organization can be set up to supervise and manage the live broadcast of goods and handle consumer complaints and disputes.

Generally speaking, there are both opportunities and challenges for small and medium-sized sales enterprises to live with goods. We can't simply ban it, but should make it a driving force to promote the development of e-commerce industry through effective management and supervision, rather than an obstacle. Only in this way can we support and promote the development of small and medium-sized sales enterprises while protecting consumers' rights and interests.

The rise of live broadcast with goods has changed the traditional shopping way and made the shopping experience more vivid and interesting. However, this has also brought pressure and challenges to small and medium-sized sales enterprises. In this regard, we should face it with an open and inclusive attitude and actively seek solutions to the problem, rather than simply prohibiting it. We need to realize that every new marketing method has its two sides, both advantages and disadvantages. The key is how to use and manage it, and how to effectively prevent and solve possible problems while enjoying the convenience and benefits it brings.

In the future e-commerce market, I believe that live delivery will become an important sales method. Therefore, we should actively accept and use it, rather than fear and reject it. At the same time, it is necessary to strengthen relevant supervision and management to ensure its healthy and orderly development and protect consumers' rights and interests. Only in this way can we enjoy the convenience brought by science and technology while maintaining fair competition in the market and the rights and interests of consumers!