Shopping malls need to engage in activities to attract popularity. What kind of activities should they engage in to attract popularity?

1. Robot activities: AI+ virtual reality

When it comes to novelty, the hot artificial intelligence AI and virtual reality have attracted many people's attention. Holding an artificial intelligence activity will surely attract many people's attention. Robot dance, idea robot and robot DIY assembly, and children like robots very much, can be combined with super IP and nostalgic elements such as Transformers and Doraemon, so adults and children can grasp them. Virtual reality experience can be virtual reality games, movies and TV shows, or virtual reality house viewing, which organically combines activities and projects.

2. Sports activities: Sports is a fashion

Nowadays, sports is a fashion, and people are enthusiastic about participating in sports activities, such as Vanke's Le Run, which has a long communication cycle and a strong social self-communication effect. If funds and venues are limited, we can also hold some simple ones, such as baby climbing competition for babies, fun games for children, romantic and interesting competitions for young couples, rolled sheets competition, kissing competition or blind date activities, indoor golf for middle-aged people, square dance competition for the elderly and so on. In addition, you can also combine sports and promotion. Some real estates have held long jumps to pay for the house, which has sparked heated discussions.

3. Gourmet: Eating food and losing weight

In modern society, everyone claims to eat food. Few people can resist the temptation of food. The sales office can hold an exotic food festival. The author once planned the Malaysian food festival, and the effect is good. The national specialty food market is also a good idea. Besides eating, food is also highly participatory, such as making cakes, making glutinous rice balls, making rice cakes, making dumplings in jiaozi and other activities, which are low in cost and highly participatory.

In addition to eating, it is also a trend to lose weight now. You can hold weight-loss lectures, weight-loss exercise teaching and healthy eating lectures, and you can also hold on-site weight-loss competitions. Some buildings have also played weight-loss activities that can directly offset the house payment, which has caused widespread spread.

4. Charity: Everyone is kind

Although Luo Yixiao's incident was an oolong before, it can also be seen that modern people have a strong desire to express kindness. The author once organized a charity sale for Ya 'an earthquake, and the customer participation was particularly high. Every year, Earth Hour is also a good time to hold some romantic candlelight activities, the most direct of which is, of course, direct donation activities, books and clothes. However, if charity and games can be combined, it will be even more fun. For example, WeChat campaign can donate steps. Before, some companies held a self-portrait fundraising activity, and the participants' circle of friends sent a selfie, and a company like it donated one yuan. This kind of charity, games and communication has the best effect, such as the Ice Bucket Challenge, a charity activity that swept social networks in 214.

5. Nodes: sense of ritual of festivals

Nowadays, people are more and more fond of festivals, whether it is Mid-Autumn Festival, Dragon Boat Festival and Qixi Festival in China or Valentine's Day on Christmas Day in the West, people in China like it very much, and even create festivals such as Double Eleven, which has a sense of ritual, so many real estates will hold corresponding activities. Apart from statutory festivals, they can also seize some hot nodes, such as holding related activities during the World Cup and the Olympic Games, and real estates can hold their own. In addition, such as the senior high school entrance examination, these nodes can also hold some related lectures and student care activities.

6. Parent-child category: the child wins the world

As mentioned above, warm-up activities are almost the parents of the child. Now, the only child is the main one, and the child is the center of the whole family. Many real estates know this well. Warm-up activities are often held for children, and various DIY (such as necklaces, earrings, window grilles, couplets, etc.) and various interest classes (such as painting, calligraphy, Go, etc.) can be held. It is a common practice for many real estates to let parents canvass and suck powder through baby selection. Anyway, activities based on children's interests or parent-child interaction and caring for children basically don't have to worry about popularity.

I hope it helps you!