The nutrition restaurant starts the project plan

The nutrition restaurant starts the project plan

In the era of continuous progress, business plans are used more and more frequently. Business plans can help entrepreneurs evaluate themselves and clear their minds. Do you know the format of the business plan? The following is my plan for the start-up project of the nutrition restaurant, hoping to help everyone.

Nutrition Restaurant Entrepreneurship Project Plan 1 I. Basic Information:

1. Company name: Hong Kong-style restaurant

2. Industry type: catering industry

3. Organizational form: individual industrial and commercial households

Main business scope: the county center of my hometown is the center of people flow.

4. Place of business: Anxi County, Fujian Province

Area: The floor area is about 150 square meters.

Reason for choosing this location: Because there is no tea restaurant in the center of the county, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.

5. Personal information of entrepreneurs:

Name: Wang Yiya

Gender: Female

Age: 20 years old

Education: University

Relevant work experience: I used to work in a restaurant and know a little about how to run a restaurant, but I will increase my social practice and learn this knowledge in the future.

Second, the project overview:

I am a graduating college student, majoring in management. I have been interested in business since I was a child, and I also run tea at home.

Now that I'm graduating from college, it's hard to find a job. I have always hoped to open a tea restaurant in my hometown to develop myself based on my hobbies and yearning for business.

My hometown is rich in tea, which makes me have a special feeling for tea since I was a child. Now there are also foods related to tea gradually developed, which makes me have great interest in it.

According to my experience, financial situation and understanding of today's society, I decided to act cautiously and think twice before acting, because it is risky and I have insufficient experience.

With the continuous improvement of residents' living standards, the pursuit of environmental protection and health has become a way of life.

Many functions of tea contribute to health.

Green food can ensure people's physical and mental health, and customer first is our aim.

Third, the market analysis

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum.

At present, in the catering market in China, Chinese dinner is the main meal, while western dinner is gradually emerging, but the scale is still small; Western fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main participants in the market. Chinese fast food is booming, but it can't compete with foreign fast food at present.

Compared with the successful marketing model of specialization, branding and chain of foreign fast food.

The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more and more attention to their own health and food safety.

However, after exposing the problems of obesity caused by long-term consumption of foreign fast food frying and high-energy food.

Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry.

It can be predicted that it will be the development trend of the catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety.

The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.

In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which undoubtedly brings opportunities for investing in green catering industry.

Fourth, market research

1. Market prospect: Tea restaurant is a relatively advanced dining place. Chinese food includes: porridge, noodles, rice, dim sum, snacks, stews, barbecues, stews, stir-fry dishes, hot pot and so on. Western food includes Korean food, Japanese food and French food. Suitable for young people, couples, business people, college students, etc. A person who pursues the taste of life.

High-quality and diversified dishes, together with membership management system and certain marketing and promotion activities, are a project with high profit rate and quick return on investment, which has attracted great attention from many investors who are interested in entering the catering industry.

2. Investment criteria and return:

(1) amount budget.

According to the capital situation, investors can consider opening three levels of tea restaurants, namely community stores, standard stores or flagship stores, with a total investment of 80,000 yuan, 65,438+10,000 yuan and150,000 yuan respectively.

It is best to take 70% of the total investment as the actual investment and 30% as the reserve fund to deal with the follow-up investment and emergencies after opening.

Investment in standard stores is 6,543,800 yuan, of which the store rent is 20,000 yuan (about 100 square meter); Elegant and modern decoration, about 30 thousand yuan; Tea sets and other equipment (tables and chairs, air conditioners, stereos), 20,000 yuan; All kinds of tea, food and fruit, 20 thousand yuan.

(2) Revenue evaluation.

The tea restaurant is open for 65,438+04 hours a day, with an average of 150 customers per day. Each person spends 25 yuan, and the daily turnover can reach 3,750 yuan. Calculated by the net profit rate of 20%, the daily profit is 750 yuan, and the monthly profit is more than 20,000 yuan.

Investors can recover the cost within half a year, and the profit in the first year can reach more than 6,543,800 yuan.

3. Investigation on the management of peer meals nearby: There are Shaxian snacks, Western fast food restaurants, Chinese fast food restaurants, food stalls and stir-fry nearby.

In addition to western-style fast food restaurants, other restaurants have poor environment and do not pay attention to hygiene.

People's living standards have improved, the materials they need have improved and increased, their lifestyles have changed, their consumption concepts have mostly increased, and they are more pursuing spiritual civilization.

And there are several large shopping malls and many middle schools within a few hundred meters, which is more conducive to the increase of customers.

Nutrition Restaurant Entrepreneurship Project Plan 21. Introduction to the Project:

Our store will be named "xxx fast food restaurant", which is a partnership between two people. Mainly provide special lunch/dinner and midnight snack for people. Our store will open in xxx, offering fast food and snacks in Guangdong and Hong Kong, with an area of about 65,438+000 square meters.

Our store needs a start-up capital of 300,000 yuan, with my own capital of xx million yuan, the partner's own capital of xx million yuan and a loan of xx million yuan.

Second, the market analysis:

According to our recent market survey, there are few fast food restaurants offering Hong Kong style near xx Road, and there are relatively few direct competitors, which will attract more young customers to take risks.

Our target customers are white-collar office workers and nearby residents. There are many white-collar workers and high-grade residential areas in xx business circle, with large flow of people, strong consumption power and high per capita consumption, which can ensure our store to obtain continuous income.

The store has just opened. If you want to open the market, you must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the bustling urban area and recover the capital within 1 year. The long-term goal is to gradually develop into a catering chain company with strong economic strength and a certain market share, and to break through a world among many brands in the catering industry and become a well-known brand in the catering industry.

Third, store design and product service:

1, store design

Our shop covers an area of about 100 square meter. The decoration is bright, simple and generous, and soft decorations with Hong Kong style are installed to highlight the atmosphere of petty bourgeoisie. During business hours, some soft music will be played to create a relaxed and pleasant dining environment for customers.

2. Product development and pricing

There are mainly the following categories:

(1) beverage series:

Super thick silk stockings milk tea 12 yuan/cup

Rock salt cheese milk tea 15 yuan/cup

Coconut milk tea 12 yuan/cup

Acacia Red Bean 12 yuan/Cup

Double milk tea 13 yuan/cup

Original frozen milk tea 12 yuan/cup

Hong Kong Yuanyang 14 yuan/Cup

Vitamin C lirabine 10 yuan/Cup

Salted lemon bubble 12 yuan/cup

Passion fruit bubble 15 yuan/cup

Pomelo bubble 13 yuan/cup

Chocolate 10 yuan/cup

Ahuatian 10 yuan/Cup

Warm ginger tea 10 yuan/cup

(2) dessert series:

Guiling Ointment 12 yuan/Cup

Coconut sago 12 yuan/cup

Red bean sago 15 yuan/cup

Mango juice 25 yuan/cup

Mango sago 15 yuan/cup

Mango Guiling Ointment 15 yuan/Cup

(3) Snacks:

Fried pork chops 12 yuan/block

Curry fish eggs 10 yuan/piece

Ji Shen Zawan 15 yuan/pill

Original yolk 13 yuan/piece

Shop 15 yuan/piece

Fried wings 13 yuan/piece

(4) Old chicken noodle soup:

Chicken soup wonton 23 yuan/Bowl

Chicken Soup Wonton Noodles 20 yuan/Bowl

Chicken Soup Mixed Bowl Noodles 22 yuan/Bowl

Chicken Soup and Beef Ball Noodles 25 yuan/Bowl

(5) Hong Kong noodle soup/noodles/porridge:

Tomato Beef Tendon Noodles 25 yuan/Bowl

Curry Yu Danfen 18 yuan/bowl.

Egg Soup Wawa Noodles 22 yuan/Bowl

Chicken Chop Soup Wawa Noodles 25 yuan/Bowl

Roasted duck noodles 22 yuan/portion

Barbecued pork noodles 22 yuan/portion

Seafood Hot and Sour Soup Powder 26 yuan/portion

Wodan Beef Porridge 20 yuan/Fen

Duck bone porridge 18 yuan/serving

Preserved egg lean porridge 15 yuan/serving

[6] Packaging category:

Roasted duck rice 22 yuan/portion

Barbecued rice 25 yuan/portion

Pork neck rice 28 yuan/portion

Baked chicken leg rice with salt 30 yuan/portion.

Braised pork rice with mushrooms 22 yuan/serving.

30 yuan with egg and shrimp/serving.

Braised eel rice 32 yuan/serving.

Hometown beef brisket rice 28 yuan/portion

Pork chop rice with black pepper 22 yuan/serving

Curry pork chop rice 22 yuan/serving

Black pepper steak rice 30 yuan/portion

Braised chicken with rice 28 yuan/serving.

Fourth, marketing plan.

In order to attract customers, our restaurant will constantly try to develop and explore new products. The new product will be recommended this week and will be sold at a special price one week before its release. If the response is good, they will become our special products. In order not to be recognized and surpassed, we will continue to launch new products, holiday products and anniversary products. For example, Valentine's Day: launched a couple package, Singles Day: launched a single package. Because of its characteristics, it constantly attracts customers, which makes customers deeply impressed with our store, and gradually forms a word of mouth and becomes an intangible brand asset of the enterprise.

Project Plan of Nutrition Restaurant Venture Project 3 I. Market Prospect

Animation theme restaurant is a relatively distinctive restaurant and gathering place, suitable for animation lovers, young people who pursue leisure, couples, business people, college students and so on. In addition, at present, Guancheng, Chengnan and Dongcheng lack theme restaurants and maid shops with animation characteristics. After the opening of the first featured animation theme, it will attract the attention of people from all walks of life.

Coupled with the membership management system and the promotion of some activities, this project has profit space and rapid return on investment, which has attracted great attention from investors in the animation industry.

Second, investment standards and returns.

1, budget amount

According to the financial situation, we can consider opening our own property and renting a shop. The location of the store can be considered as a community store, a shop or a ground store, with a total investment of 200,000 yuan and 300,000 yuan respectively. 50,000 yuan is used for the business license and catering license, and 70% of the total funds are used for the actual investment expenses, including licenses, certificates, decoration and purchases. 30% as emergency funds after opening.

Invest according to the standard of 200,000 yuan, of which the store rent is 3,000 yuan, and the store area is expected to be 60-70 ㎡; ; The decoration shop is elegant and bright, with reasonable layout, about 30 thousand yuan, kitchen equipment, simple ash approval, air outlet opening, and the budget is 30 thousand yuan; Tableware, tea sets, tables and chairs, stereos and air conditioners, with a budget of 20,000 yuan; All kinds of food raw materials and drinks, 65438+ 10,000 yuan.

The budget economy is * * * 1.4 million yuan.

2. Income assessment

The restaurant is open every day 10 hour. According to the level of chefs, it is divided into amateur chefs and professional chefs. Receive an average of 30 customers every day, each spending 25 yuan. The daily turnover can reach 750 yuan. According to the net profit rate of 30%, the daily profit is 225 yuan, and the monthly profit is more than 6750 yuan (excluding water and electricity labor). The cost can be recovered within one and a half years, and the profit in the first year can reach 70 thousand yuan.

Third, preliminary preparation

1. Business license: fire protection, sanitation, environmental protection, industry and commerce, tax registration and registration.

2. Personnel positioning and salary:

Chef 1 person, store manager 1 person, shop assistant 1 person.

Salary setting:

Chef's monthly salary: amateur chef 2500

Manager's monthly salary: 2000-3000 yuan,

Hourly salary of shop assistants: 8 yuan/hour.

3. Menu design: The menu design of restaurant/coffee shop should be designed according to the characteristics of the store, and promotional advertisements of the store and advertisements of regular activities can be attached to the menu.

4. Cultural concept: including business philosophy, core values, service spirit, work attitude, target responsibility, etc.

Fourth, site selection

1, refused to shop in the business district. The investment cost in business circle is too high, which increases the load of early operation, such as the maid shop in Yong Hua Ting. Later, it will be impacted by high-end chain stores, such as Starbucks, Tianmu Bluebird and local fast food, which will be completed in less than half a year.

2. Due to limited funds, the site selection mainly considers two aspects:

(1) The location where companies and office buildings are relatively concentrated. Consumers in this area are mainly white-collar workers, and their spending power is no less than that near the business district, but the rent is much cheaper. Miss Li from Jiangsu invested 654.38+10,000 yuan to open a tea restaurant on the second floor of the office building, with Chinese set meals, cakes, ice cream and coffee as the main contents. The per capita consumption is 15 ~ 20 yuan, which is equivalent to the cost of cooking for three people. Because of the elegant environment and close dining distance, compared with cooking restaurants, the advantages are self-evident, so Miss Li's tea restaurant business is quite good, with a monthly net profit of 40,000 yuan. (but it is not recommended to start a city by the canal)

(2) Residential areas or areas where colleges and universities are relatively concentrated. If the restaurant can provide a comfortable environment and the price of food is controlled within 150% of that of ordinary fast food restaurants, it will strongly attract couples and white-collar workers who don't start businesses at home, and the rent of such lots is lower than that of tea restaurants near office buildings, which greatly reduces the upfront investment.

Five, decoration experience

1. Usually, the decoration design of a tea restaurant must be simple and bright, giving people a natural and comfortable feeling. Large floor-standing glass should be installed on the side near the road, which can not only let customers see the bustling streets, but also let pedestrians see elegant restaurants and shops; Soft clothes and lighting should match the colors of tables and chairs, preferably warm colors. The renovation cost should be controlled within 200 yuan/m2.

2. Decoration details. In order to improve the service quality, a TV and an antique bookshelf must be placed in the tea restaurant; It is best to design the cashier as a bar bar, with paper towels, leaflets, lighters with tea restaurant addresses, cash registers and so on. On the stage, all kinds of wines, decorations and hanging wine glasses can be placed behind the stage, leaving customers with a relaxed and thoughtful first impression.

3. Personalized design. Every restaurant must have an eye-catching design, for example, a message board or sticker area is designed in the lobby to facilitate the communication between customers and restaurants and between customers; According to the size of the venue, consider adding a smoking room and a children's entertainment area. Note: Ventilation and fire prevention measures must be taken in the restaurant.

4, the top priority of decoration-kitchen. Ms. Feng Xin, owner of Guangzhou Aiyuan Tea Restaurant: As far as I know, some tea restaurant operators only pay attention to decorating halls and private rooms to save decoration costs, which reduces the decoration costs of kitchens. Actually, this is a misunderstanding. The function of kitchen in the initial stage of tea restaurant operation is not obvious, because the passenger flow is small, but in the later stage, when the dishes in the restaurant can attract more and more customers, the kitchen design is not up to standard and the equipment is backward, which may lead to the loss of tourists because of the slow serving speed.

Qualified kitchens are designed by professional design companies:

(1) factory year number, product processing accuracy, steel plate thickness, etc. Kitchen utensils must be inspected to ensure safe cooking;

(2) It is best to install 100× 100 dark absorbent floor tiles on the ground;

(3) The kitchen should have "two lanes and two doors" to ensure the smooth entry and exit of staff;

(4) The area ratio between the kitchen and the whole tea restaurant should not be less than 1: 0.3, and it should be sound-proof, heat-insulating and odor-proof;

(5) In addition to air conditioning system, power supply voltage and other equipment, the number of stoves should be set according to the specification that one stove can provide 4-6 people with meals.

In a word, we must ensure the safety and environmental protection of kitchen operation.

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