Please use a company vi to illustrate the success of cis.

In the visual identity of McDonald's, the most prominent are the yellow standard color and the M-shaped corporate logo. Yellow is reminiscent of enterprises with popular prices, and it has high recognition in any meteorological situation or time. The M-shaped arc pattern design is very soft, which matches the image of the auxiliary door of the store and makes people want to walk into the store. In terms of pattern, the M-shaped logo is a simple design, which can be copied regardless of size and recognized from far away. The standard words are also designed to be concise and easy to read, and the slogan is "World Language: McDonald's." This slogan is not designed as "American flavor, McDonald's", it is really the success of McDonald's. Now, no matter which country you go to, as long as you see this golden Double Arch, you will immediately think of McDonald's, and you will know that there must be a McDonald's branch nearby.

The double-arched restaurant designed by McDonald's Brothers looks like the first letter of McDonald's. As the signboard and trademark pattern of McDonald's fast food restaurant, the golden miniature Double Arch is not only unique, but also penetrating and shocking, and has become a must for McDonald's.

Color is also one of McDonald's business strategies. In terms of traffic signals, red means "stop" and yellow means "pay attention", and McDonald's makes full use of this. The background color of the signboard is red, while the M letter representing McDonald's trademark is yellow. So when you see red, will you stop naturally? Will you have an appetite when you see the golden M letter and the words "McDonald's Hamburg"? Red makes people stop, and yellow reminds you, so you may involuntarily walk into the store to buy hamburgers. It is a successful business strategy for McDonald's to use standard colors properly in visual recognition, which is also one of the secrets of McDonald's success.