Summary of gas station promotion activities

Summary of gas station promotion activities 1

Safety Production Month" Our station actively responded to the company's 20xx safety production month activities with the theme of "Safety Responsibility, Focus on Implementation", and adopted Effective measures are taken to improve the safety awareness of all employees, and this activity is used as an opportunity to further promote safety work. The safety production month activities carried out by our station are summarized as follows:

1. Our station closely focuses on "safe production "Month" activities as the theme, and conscientiously do a good job in mobilization and publicity work. A special meeting was immediately held in accordance with the company's unified deployment. At the meeting, the goals of various tasks for the "Safety Production Month" activities were implemented and the focus of the work was deployed. At the same time, this This activity put forward specific requirements. We should conscientiously do a good job in promoting the Safety Production Month. The theme of this activity is "Safety Responsibility, Focus on Implementation". At the same time, we will closely combine the actual situation of our station and use the "Safety Production Month" to carry out various forms of "Safety Production Month". Strengthen publicity and education through various effective forms such as "Safety Experience Sharing" and safety learning. Gas stations hang promotional banners, post promotional slogans, and distribute promotional materials. During the activity month, our station employees use daily meetings to organize employees to learn safety knowledge and keep their positions in mind Responsibilities, anti-violation of the six major prohibitions, require employees to conduct spot checks every two days, study and solve problems that arise during activities, and ensure that the safety work of our station has reached a new level.

　2. Carry out in-depth employee retraining and relearning activities to improve the safety awareness of all employees. Our station uses safety education and training to organize employees to relearn safety production rules and regulations, and relearn the "Gas Station Management Code" and "HSE Management System Code". 》, learn the company's "Activity Plan for Carrying out "Safety Production Month"", and strive to ensure that everyone pays attention to safety and strictly implements the company's safety rules and regulations. If the company's requirements are not met, rectification will be made within a time limit until Until they are qualified, we will truly create a strong atmosphere of "safety responsibility, emphasis on implementation"

3. Conduct self-inspections and self-examinations carefully, and strive to reduce safety risks for our safety staff in daily production safety. Management has conducted a comprehensive self-inspection and troubleshooting of potential safety hazards. During the self-inspection and troubleshooting, we found that some employees were not wearing their labor protection equipment neatly, some electrical switches were not fastened tightly, etc. In response to existing problems, we organized employees to carry out inference activities. , let employees fully understand the seriousness of safety hazards, improve their awareness of prevention, and implement "safety in my heart" into conscious actions.

4. Carry out every emergency plan drill activity carefully. Let the safety alarm bell ring at all times. Through a series of activities such as emergency plan training, drills, and evaluations, we will promptly improve the emergency plans and handling procedures for production safety accidents at all levels, focusing on improving employees' on-site ability to handle emergencies to ensure that accidents occur. Able to deal with chaos without panic and respond with ease

5. We have now entered the summer and flood season. In order to ensure production safety, our station takes precautions before rain, is responsible for fulfilling responsibilities, and keeps abreast of weather information. Our station staff conducted an inspection on all high-altitude objects and houses. We have taken preventive measures for production safety, established and improved emergency plans for heatstroke and flood prevention, and established a heatstroke and flood prevention rescue team to ensure safety during the heatstroke and flood prevention period.

Through the safety production month activities, the safety awareness of our employees has been greatly enhanced, which has greatly promoted the construction of safety culture in our station, popularized safety laws, regulations and safety knowledge, and strengthened employees' awareness of safety responsibilities. The awareness of life value and self-protection play a strong guarantee for the company's annual sales and HSE management goals and the realization of our station's business goals.

In the future safety management work, our station will strive to improve the safety awareness of employees, standardize the technical operations of safe production, avoid habitual violations, and especially implement safety measures for vehicles entering the station for refueling. It reminds them of their safety literacy and fully implement refined management into safety management, effectively forming a good situation in our station where everyone pays attention to safety and everyone desires safety, and effectively avoids the occurrence of safety accidents.

Summary of Gas Station Promotional Activities 2

1. Strengthen mobilization, conduct extensive publicity, unify thinking, and raise awareness

Grassroots management is a complex and meticulous work, and it is also a long-term It is a systematic and systematic task that requires the active participation of every employee. In accordance with the overall deployment of the company's "I want safety" theme activities launched throughout the year this year, the gas station has vigorously carried out publicity and mobilization work through concentrated learning, mutual exchange of experiences, on-site drills, etc., in order to unify the thinking of all station employees to strengthen "Safety" work has been unified to the goal of creating the top ten managed gas stations at the provincial level, so that "employee education starts with ideas, and ideas start with basic management." Let every employee clearly understand that strengthening grassroots management work importance and necessity, persist in finding gaps and plugging loopholes in their respective positions, change service concepts, and correct service attitudes. In order to improve service quality and establish service image, a good atmosphere of public opinion has been created. As a result, the station's "three basics" and safety management work have achieved initial results.

2. With the webmaster as the leader, build a learning and service-oriented team

In order to give full play to the pioneering role of the webmaster and build a learning team, our website strives to be the " "Safety Guard" and "Job Model" are the goals, and it is proposed to adapt to the new situation and establish a new image. The "six dos and six don'ts" requirements were put forward for all employees of the station, namely: they should be politically sharp and not insensitive; they should produce high-quality services and not defective products; they should be diligent in their work and not lazy; they should be united among employees and not have internal strife. "Be honest among colleagues and don't break promises; be self-disciplined in observing rules and disciplines and don't be indulgent." The webmaster who requires employees to do so must do it well. Use organizational learning, inspection and implementation to promote the improvement of employee quality. The safety learning system has been improved to lay the foundation for building a more energetic and enterprising workforce.

3. Relying on the Service Model Competition to improve the overall quality of employees

The gas station currently has eight staff, including *** old employees and ** new employees. , facing difficulties in personnel management and other problems. In order to further stimulate the enthusiasm of all station employees to learn skills based on their own positions and promote the development of mass on-the-job training, the service pacesetter competition and evaluation activities are carried out throughout the station, which plays a role in strengthening the implementation of job responsibilities and improving the overall quality of employees.

4. Take HSE management as the standard and pay close attention to production safety. Safety is paramount and everyone is responsible

Gas stations use the HSE management system as the standard and adhere to the safety responsibility system of who is in charge and who is responsible, so that every employee always remembers that safety responsibilities are more important than Mount Tai, and ensures safety throughout the company. The "Finding Hidden Hazards and Plugging Loopholes" activities were carried out within the station, starting from small things and daily life, launching an offensive against "low standards, old problems, and bad habits" and resolutely putting an end to the "three violations" phenomenon. Key parts are contracted and responsibilities are assigned to each person, so that everyone is responsible for safe production.

5. Based on data management, consolidate daily management work

Data management is the basis of daily management work at the grassroots level. Gas station staff establish and improve various reports based on actual work. , ledger, the admission of original data requires the authenticity of the data source, and eliminates fraud. Equipment management is the focus of daily management work. Although there are not many refueling equipment in the station, they still pressurize themselves, strictly implement the equipment management responsibility system, equipment operation and maintenance procedures, patrol inspection system, etc., check, repair and maintain the equipment in a timely manner, and eliminate the phenomenon of running, leaking, dripping and leaking. , to ensure the safe operation of various equipment. Summary of Gas Station Promotional Activities 3

1. Problems that are likely to occur in promotional activities.

Refined oil sales companies often launch various promotional projects.

Among these promotions, how many are carried out according to controllable procedures, and how many meet expectations? Has the promotional behavior evolved into "customer gratitude", and which links determine the effectiveness of promotional activities?

Reflection Problems that existed in the development of retail promotion activities in the past: there was no very clear goal; there was no accurate data analysis before and after the promotion activities were carried out (for example: changes in daily sales, changes in single transaction volume, changes in the number of gun pick-ups, etc.); the publicity work was not In place, as well as many problems existing in the process of distributing promotional items to employees, the final result is that the promotion has evolved into customer appreciation, and in serious cases, customer disputes may even occur!

In the process of carrying out previous promotional activities Among them, the following problems are common:

1. The initiation of promotional activities is often passive.

Since the gas station manager himself is not clear about the concept, meaning, and goals of promotion, he does not have a positive attitude, which affects himself and the entire team. It often manifests itself in the following aspects: “If your superiors say to do it, just do it.” “Competitors have started delivering gas and water, so let’s do it too.” “Customers keep asking for some gloves, so let’s apply for some promotional items. ." "Maybe, you have to accept the company's assessment."

2. The production of promotional plans is "taken for granted."

"Taking it for granted" mainly manifests itself in four aspects: taking it for granted when choosing promotional products; taking it for granted when it comes to gift conditions; taking it for granted when it comes to event launches; and taking it for granted about the purpose of promotion and increasing volume targets. It is because of these "taken for granted" that there is no motivation for promotion, there is no evaluation, the actions are not unified, and the expected results are not achieved.

3. Insufficient employee participation.

For promotion to be effective, publicity must be done first. However, gas stations often ignore this important link. This is reflected in the following: the promotional posters are listless; the distributed leaflets are not sent in time; there are no entrances and exits. Brand, how do you attract customers to the station? The employees did not tell customers before refueling that they would get gifts if they refueled enough. The reason is still insufficient understanding of the plan, coupled with the lack of periodic effectiveness analysis and team comparison, the employees have even less sense of accomplishment and enthusiasm.

4. Improper management of promotional items, or even interruption during the event

How many promotional items are distributed in a day? Is there a registration for the distribution of promotional items for each team every day? Is there a handover? Which promotional item will be distributed the fastest? How much is left in stock now? Can these promotional items be guaranteed to be used until the end of the event? You know, the seriousness of cutting off the gifts is equivalent to cutting out the oil. It may cause complaints from customers and turn a good thing into a bad thing!

5. The promotion is over = the time is up and the promotional products have been distributed.

The activity has no beginning and no end, and has not achieved the expected results. Has the goal been achieved? What is the relationship between cost and profit? Are customers generally satisfied with this promotion or have other opinions? Which potential customers have been added? Information? Has the service and sales enthusiasm of employees been improved?

In a market environment where market demand continues to grow and the competitive environment becomes increasingly fierce, whoever learns how to promote sales will take the initiative in the market! In this In this fierce environment, promotion has become a means, a favorable measure to enhance the influence and radiation of the gas station, a favorable condition to develop potential market customers, and also a good opportunity to weaken the strength of competitors. Therefore, we should adopt a learning attitude, absorb the advanced practices of the same industry, apply them in practice, accumulate experience, be down-to-earth, and use a positive attitude to learn how to do a good job in promotion, because it itself is an important part of the retail industry. An indispensable skill!

2. The four basic components of gas station retail promotions.

Gas station retail promotion consists of four basic parts: advertising, sales promotion, participation in promotion, and effectiveness evaluation. Overall, these four components make up the promotional mix in the retail industry.

1. Advertising

The main function of advertising is to let potential consumers know about the products, price information, discounts and other information provided by the retailer. The goal is to build consumers’ awareness of the products. Create a preference. At present, the commonly used advertising and promotion methods at gas stations mainly include media publicity, setting up entrance billboards, printing leaflets, setting up promotional posters, and oral publicity by employees.

Media publicity mainly promotes promotional activities through newspapers, magazines, radio, television, movies and other media. Retailers are required to convey advertising information to target consumers most effectively within a certain cost range. Who should carry out advertising activities? Who is the target audience of advertising communication? How to plan advertising content more accurately, etc., are issues that retailers must consider when choosing media for promotion.

Setting up billboards at the entrance and exit of the station is a relatively common advertising method currently used by gas stations. Low cost and quick results are the advantages of this type of advertising. The design and application of billboards are also worthy of our study.

The target of displaying the content of the billboard is the driver. The time it takes for the driver to drive from the observation distance to leaving is only a few seconds. Therefore, the content to be displayed on the billboard should not be too much, as it will be useless if it is too much. Because drivers don’t have time to finish reading it, very few drivers are willing to get out of the car to finish reading the promotional content you designed. Generally speaking, in a dynamic environment and reaching a certain speed, promotional content with neat handwriting and neat arrangement is more likely to leave an impression on people.

The use of publicity boards at the entrance and exit of stations also requires gas station managers to use their brains. Because many gas stations are often restricted by highway bureaus and urban management, they often cannot be set up in the best locations or are prohibited from displaying them. What should we do? At this time, it is necessary to "fight guerrilla" with the urban management. As shown in the picture, the smart station manager chose to arrange for employees to stand at the station entrance holding billboards during peak traffic hours to promote promotional content to passing vehicles to attract customers to the station.

The redesign of the leaflet is very different from the billboard at the entrance and exit. The advertising content printed on the leaflet can be far more than that of the billboard. Because of the different reading environments of customers, coupled with the design of exquisite pictures, customers can often be attracted to read the promotional content completely and understand the advertising information. In this way, our promotional purpose is achieved.

2. Sales promotion

Sales promotion refers to the retailer's use of advertising and marketing power to carry out communication activities with consumers within a pre-determined limited period of time in order to stimulate potential consumer demand. . The most common sales promotions at gas stations are price promotions, gift promotions, gas card discount promotions, lottery draws, etc.

Price promotion activities must first fully consider system factors such as the location of gas stations in the network, oil product number, competition status, and price sensitivity (generally speaking, high-grade gasoline lacks price elasticity. It should be sold according to the upper limit price; on national highways and in rural areas, diesel prices are sensitive and competition is fierce, and oil prices must be competitive; in urban-rural fringe areas or areas where taxis and private cars are concentrated, gasoline prices are sensitive), based on the historical data of past price promotions at each station , providing specific price decision-making suggestions for a single site. Establish a price data analysis model for each tier, and analyze and summarize the sales volume and gross profit changes of all price-reduced gas stations on a daily basis. If within the specified time range, if the gross profit increase after the price reduction is less than zero, the promotional activities should be stopped; otherwise, the price concessions should continue to be maintained.

The key points in gift promotion are "what to give" and "how to give it". In the past, these two points were mostly based on the subjective assumptions of government agencies or gas station employees, ignoring the needs of customers, resulting in customers not liking the gifts. Promotional returns are low. Therefore, when choosing gifts, you must not only consider the "you-fei" interaction, but also comprehensively analyze customers' consumption habits and select targeted varieties from many promotional products. The successful online operation of the gas station management system provides us with the answer to the problem of "how to deliver". Through the analysis of the number of transactions in different transaction amount ranges in the management system, the target customers for gift promotions can be effectively determined, and then a reasonable distribution plan can be implemented.

3. Participation in sales

Participation in sales is selling products through face-to-face communication with customers. Engagement sales typically occur when a retailer persuades shoppers to purchase a product or service. It can be said that participation in merchandising is the most critical of the four basic components of the retail promotion mix.

Participation in promotion is mostly carried out within gas stations. How to mobilize the enthusiasm of gas station employees for participation is the key. Through the recent promotion work, we have summarized the following four aspects to stimulate everyone's enthusiasm for participation.

The first is plan formulation, bottom-up. The formulation of promotional plans mainly includes the determination of target customers, determination of gifts and gift conditions, determination of event time, sales improvement targets, etc.

Gas station employees have daily contact with customers in their market areas, so they are the best candidates for program development. On the contrary, it is not a certain management position in the agency. There are many analysis projects in the process of formulating the plan. Therefore, the production process requires extensive participation of our employees. The station manager must listen to everyone's opinions and then formulate the plan. The more important point is that employees participate in the formulation of the plan, so they are more willing to implement.

The second step is to analyze the progress of the activities daily and create healthy competition between teams. The station manager has a daily morning meeting to carefully summarize the progress of the previous day's promotional activities and arrange the precautions for the day's promotional activities, which mainly include: comparison of sales and expected values, oral publicity, quantity of promotional products distributed, relevant information feedback, etc. Employees " The affirmation and encouragement of "shining points" will be recorded in the shift handover record of the day.

The third is the cooperation between inside and outside the store. The refueling staff is the first person to contact customers at the refueling site. Their attitude determines the customer's response to promotional activities. The cashier is the last person to contact the customer and is also a crucial one. They can add what we missed in the early stage. By supplementing the sales promotion link, you can also use the last opportunity to contact customers to attract customers. Therefore, employees in these two positions are very important, so there must be a clear division of labor:

Example

Outside the store: Unified promotional language: Hello, welcome, please fill up! We are currently conducting price reduction activities on gasoline. Each liter of oil is 2 cents cheaper than other gas stations. You can save money if you fill up the tank. It costs more than ten yuan or more, how can I fill it up?

In the store: Hello, welcome, what is the number of the gas station? It’s full, right? Our gasoline is on sale at a reduced price every day. A liter of oil is 2 cents cheaper than outside. You can tell your relatives and friends this good news.

The fourth is to increase on-site supervision and follow-up of promotional activity stations. The site manager is responsible for correcting all non-standard promotional behaviors inside and outside the site during the promotion period (for example: misappropriation of promotional products, failure to distribute according to regulations, inadequate personnel promotion, inconsistency, etc.). The area manager is responsible for following up on the development of promotion station activities, and providing corrections or incentives for gas station employees’ promotional behaviors in accordance with the above requirements; the company’s management department is responsible for visiting the station during the promotion period to guide the development of gas station promotional activities, and to monitor and observe the behavior of on-site employees. Find problems and provide corrections, collect shining points and provide SMS incentives; at the same time, be responsible for analyzing whether the promotional station's target expectations are achieved on a daily basis, making a daily sales follow-up form for the promotional station, and regularly analyzing and publishing promotion data.

4. Effectiveness evaluation

It is necessary to analyze the promotional effect in a planned and staged manner. Utility evaluation is not comprehensive only by analyzing changes in sales volume. With the help of data from the zero management system, the data behind the sales volume can be effectively analyzed such as the number of inbound transactions, single transaction volume, and changes in the transaction ratio of different amount ranges. At the same time, comparison of the relationship between changes in sales volume and promotional costs, and analysis of the profits of this promotion are all important components of effectiveness evaluation.

The large amount of data and reports generated by the gas station computer retail management system after normal operation provide effective support for the reasonable formulation of gas station promotion plans and analysis of the effectiveness of promotional activities. Currently, the positive effect of the system on the effectiveness evaluation of gas station promotion activities is mainly reflected in the following two aspects:

　1) Analysis of the effect of price reduction promotions

Retail price reduction promotions need to ensure the maximum gross profit Under the premise of optimization, balance the relationship between sales volume and gross profit. Through changes in the number of inbound transactions and single transaction volume before and after price promotions, the effect of price reduction promotions can be analyzed in real time.

In the profit analysis, the concept of “critical sales volume” is introduced.

First of all, the gross profit per ton of oil before the price change = the revenue per ton of oil before the price change - the cost of a ton of oil this month; the gross profit per ton of oil after the price change = the revenue per ton of oil after the price change - the cost of a ton of oil this month.

If gross profit before price change = gross profit after price change, then daily sales before price change * gross profit per ton of oil before price change = critical sales volume * gross profit per ton of oil after price change

2) Formulation and analysis of gift promotion plan

Through the changes in the number of inbound transactions before and after the promotion and the changes in the number of transactions in different transaction amount ranges, we can effectively judge whether the promotional activities have met expectations.

3. To effectively manage the promotion mix, determine the promotion goals first

In order to effectively manage the promotion mix, retail managers must first determine their own promotion goals. These goals should be a corollary to the retailer's operations management plan. Therefore, all promotional objectives should ultimately improve the retailer's financial performance, which is what the retailer's strategic and management plans hope to achieve.

By carrying out activities to cultivate the customer development awareness, ability, and customer development skills of gas station employees, and forming a gas station development team with the station manager as the core, the company also hopes to achieve further goals through promotional activities. Promote. Therefore, the promotion objectives should be clearly divided into two aspects: external operation and internal management.

1. Objectives in external operations:

1) Customer development, developing large-scale, fixed retail institutional customers within the radius of the gas station;

2) Continuously use new policies to attract new customers and stabilize existing customers;

3) Form a good reputation among customers and establish PetroChina’s brand image;

2. Internal management Goals:

1) Cultivate the customer development awareness, ability, and customer development skills of all station employees, and form a gas station development team with the station manager as the core;

2) From Fundamentally change the bad habit of gas station employees not protecting customers;

3) Give customers the opportunity to have close contact with us through promotional activities.

The four components of the gas station retail promotion mix need to be managed from a comprehensive systems perspective. That is, they must be effectively combined and mutually reinforcing in order to achieve promotional purposes. If advertising and publicity convey to consumers the quality and benefits of a product, then sales promotion and personal selling must also target the same aspect. Otherwise, consumers will receive a series of conflicting or siled messages from retailers, which can confuse consumers and deter them from purchasing. Retailers that can successfully combine promotional power with other factors in the retail mix will have stronger profitability! Summary of gas station promotion activities 4

1. Comprehensively improve the performance of gas station owners Quality

The quality of the gas station station manager directly affects safety management, which requires the station manager to have a high degree of professionalism and responsibility. He must understand business, be proficient in technology, be proficient in safety, and be proficient in management. It is also necessary to have a set of flexible working methods to effectively drive the gas station employees to form a joint force, think in one place, and work hard in one place. At the same time, as the first person responsible for the safety of gas stations, they should strengthen their awareness of production safety, safety knowledge and safety responsibility. In daily life, we should not only pay attention to learning safety knowledge and publicize the importance of safe production, but also take the lead in strictly implementing various rules and regulations on safety work. Only in this way can we be respected and trusted by gas station employees.

2. Implement the people-oriented safety policy

People are the most active elements in the production process and are practitioners of safe production. The fundamental purpose of safety management is for human safety. Unswervingly implementing the idea of ??"people-oriented, safety first" is the premise and foundation for establishing a long-term safety mechanism, and is also a concrete manifestation of respecting employees' basic right to survival.

1. Give full play to the leading role of ideas. Psychological safety is the foundation and prerequisite for the construction of safety culture, and it best embodies humanistic thinking. Whether it is a webmaster or an ordinary employee, only when the mentality is safe can the behavior be safe; only when the behavior is safe can the safety system be implemented. Why do some units continue to have "three violations"? The most fundamental problem is a conceptual issue. For example, it is a good thing for superiors to organize safety inspections, but subordinates often deal with it in every possible way, fearing that any problems will be discovered and their work achievements will be wiped out; for another example, "I want safety" should be an instinctive and intrinsic need of employees. But now it has become a hard target that managers force managers to complete. If the above misconceptions are not eliminated and correct safety concepts are not established, the construction of a people-oriented safety culture will always be a castle in the air.

2. Give full play to the role of publicity and education.

The safety management of petrochemical sales enterprises starts at the gas station. Therefore, every employee of the gas station must establish a safety concept from "I want safety" to "I want safety", and at the same time expand the form of publicity and education to establish an all-round, all-round , a safe environment throughout the entire process. Through audio and video products, newspapers, blackboards, slogans, banners, readers and other media, as well as various activities such as safety knowledge competitions, speech contests, singing and artistic performances, etc., we will strengthen the publicity of production safety, so that the awareness of production safety will be deeply rooted in the people, and safety knowledge will be widely disseminated. Subtly regulate people's safety behavior and cultivate people's safety mentality.

3. Play a good management role model. In addition to criticism, education and financial penalties, corporate managers should play a role model, such as setting up an "irregular behavior warning platform", allowing the commanders and operators who violate regulations to stand on the platform, clearly explain the violation and the harm, and encourage them to self-discipline. Reflect and consciously abide by the rules and regulations.

3. Establish and improve the safety production responsibility system

By establishing and improving the safety production responsibility system, clearly stipulate the specific tasks, responsibilities and rights of gas station members in safety work, so as to achieve The one-post-one-responsibility system ensures that everything in the safety work is managed by someone, everyone has a specific responsibility, the work is done according to standards, the work is inspected, the responsibilities are clear, and the merits are clearly divided, thereby linking various tasks related to production safety with the members of the gas station. coordinate to form a strict and efficient safety management responsibility system. The post safety production responsibility system is the soul of gas station safety, and the implementation of the post safety production responsibility system is the basic guarantee for gas station safety.

IV. Target-based safety management of gas stations

In order to achieve enterprise safety target management and promote a virtuous cycle of enterprise production and operation targets, target management should be intensified. The formulation of safety goals should be guided by the overall goals of the enterprise, forming hierarchical management from individuals to gas stations, gas stations to retail management departments; specific goals should be digitized; the assessment of gas station safety goals should be linked to the safety responsibility system , it is necessary to avoid the tendency to emphasize "hard" and despise "soft" during assessment. Only when the gas station safety goals are achieved can the company's safety foundation be solidified.

5. The focus of gas station safety management is on-site

Contents of on-site safety management of gas stations: ① The equipment is neat and tidy, safety accessories are complete, the equipment patrol inspection system is strictly implemented, and accidents are eliminated in a timely manner Hidden dangers should be eliminated promptly. ② Gas station personnel must strictly implement safety disciplines and labor disciplines, and all original records must be standardized, normalized, and neatly written. ③ Fire-fighting equipment is neatly arranged, various tools are placed in designated places, safety signs are complete, and safety color codes are eye-catching. ④Equipment maintenance and repair procedures and safety technical regulations are complete, and the position has safety rules and regulations. ⑤ Gas stations should do a good job in collecting, transmitting, analyzing, and processing various information at the operation and service site, promptly understand the safety production situation, and promptly deal with problems discovered during operation and service.

Do a good job in on-site safety management of gas stations: 1. High standards and strict requirements. Gas stations set standards and requirements for on-site safety management based on actual conditions. On-site safety management not only requires a complete system, but also requires high standards. ②Strict implementation and frequent inspections. A sound system must be strictly implemented in order to be effective. Only by complying with the requirements of on-site safety management can gas station members ensure that all on-site safety work is implemented. At the same time, frequent inspections are required, mainly including regular inspections by the company, random inspections by the retail management department, comprehensive self-inspections by the gas stations, and rectification of unsafe problems found within a time limit. ③ Clear rewards and punishments and strict assessment. Gas stations should develop on-site safety assessment standards. During the monthly assessment, gas station owners strictly follow the standards, adhere to the principle of seeking truth from facts, be meticulous, and reward the good and punish the bad.

6. Gas station safety management is a dynamic process

The so-called dynamic safety management refers to the safety tracking and prediction of the production process and production operation process during the entire production process. Control to ensure safe production in every shift and every link. For gas stations, dynamic safety management requires five controls: system control, operation control, key control, tracking control, and group prevention control. Dynamic safety management of gas stations is a group behavior. It is not enough to rely solely on webmasters, foremen and part-time safety officers. It is necessary to combine macro-control and micro-management, professional management and mass self-management, and pay special attention to giving full play to the initiative of employees in their positions.

7. Safety management must achieve risk prediction

Hazard prediction, in short, means knowing the dangers in the production or operation process in advance, and then taking measures to control the risks and ensure safety. . Practice has proved that carrying out hazard prediction activities at gas stations is a magic weapon for safety work. Gas station members must be clear about the scope of their jurisdiction or the tasks they undertake, and be well aware of the key points, difficulties, and danger points. They must also formulate corresponding accident plans and conduct regular drills to nip problems in the bud.

8. Operation standardization is the guarantee of gas station safety

Gas station operation standardization is the basis for preventing accidents and ensuring safety. It can effectively control people’s unsafe behaviors, especially Control the occurrence of "three violations". According to statistics from relevant departments, 80% of accidents in enterprises are caused by the "three violations" phenomenon. The standardization of gas station operations optimizes the company's various safety requirements into "management standards, technical standards, and action standards." Limit people's behavior to action standards, fundamentally control illegal operations, especially habitual illegal operations, and ensure that gas station personnel work at standard posts, perform standard work, and submit standard shifts, thereby restricting the mentality of taking chances and taking risks and doing reckless things. Undesirable phenomena.

To sum up, there is a lot of work to be done to improve the safety management of gas stations. Therefore, gas stations should firmly establish the concept of "safety responsibility is more important than Mount Tai", take stabilizing the safety production situation and employee team as the entry point and foothold of gas station safety construction, clarify their respective safety responsibilities, and do a good job in safety management to ensure The safe production of enterprises promotes the improvement of economic benefits of enterprises.